What are your company values and how do you encourage your employees to live by them to strengthen your brand? Just as hashtags track online trends, Awardco uses them to track company values. Employees can use approved hashtags in their recognition (e.g. #teamwork) to highlight your company values when they see other employees living them in real time. Leaders can view reports to see who is living their brand, where their culture is thriving, and what can be done to help that culture grow.