The Challenge
Consistently recognizing a global workforce
As Hertz grew to over 26,000 employees across the world, their old recognition program couldn’t keep pace:
- Recognition was limited to a few high performers, leaving frontline employees overlooked.
- Global consistency was lacking, creating uneven employee experiences.
- Administrative burdens slowed down progress, making it hard to scale.
Hertz didn’t want recognition to be for the few—they wanted it to be for everyone.
Their goal: build a global recognition program for every employee, from Dallas to Dubai.
The Solutions
A simple platform with global scalability
Implementing Awardco, Hertz got access to capabilities that allowed them to more equally appreciate their worldwide workforce:
- Amazon integration allowed employees worldwide to access millions of reward options with a consistent experience.
- Simple program creation enabled Hertz to build multiple recognition programs without endless implementation cycles.
- Custom budgeting tools gave admins full flexibility to manage programs effectively across different teams and regions.
Now every employee had the same access to appreciation and rewards, regardless of where they lived or worked.
Gaining confidence even through challenges
Hertz didn’t settle for growing a single recognition program for their global company. They created 14+ custom programs that mixed ongoing programs, seasonal initiatives, incentives, and more to ensure everyone feels valued and appreciated at all times.
Even during the global pandemic—when the car rental industry faced significant challenges—Hertz used Awardco to keep recognition alive, supporting morale when it mattered most.
The Results
A unified culture for all
Hertz used Awardco to empower a culture of high engagement and appreciation, spreading it to 26,000+ employees all over the world through multiple recognition programs. Hertz employees feel seen, valued, and celebrated more than ever.
