Amy Butler is the Vice President of People Operations at Awardco, where she leads the company’s global people strategy, focusing on building scalable systems that support employee experience, organizational growth, and high-performing teams. With deep expertise in HR operations, total rewards, and people programs, Amy works closely with executive leadership to ensure Awardco’s people strategy aligns with the company’s rapid growth and evolving culture.
Before joining Awardco, Amy served as Head of People Operations at Route, where she played a critical role in building and scaling the company’s HR infrastructure during a period of rapid growth. In that role, she implemented a comprehensive HRIS platform integrating payroll, benefits, recruiting, and onboarding into a single system, significantly improving operational efficiency. Amy also launched Route’s Culture Committee, supporting the rollout of Employee Resource Groups (ERGs), diversity and inclusion initiatives, and broader culture programs designed to strengthen employee engagement and belonging.
During her time at Route, Amy owned the full employee lifecycle, from onboarding through offboarding, while developing performance management frameworks, compensation structures, and salary banding systems that helped support talent development and retention. She also led the company’s COVID response task force, successfully transitioning onboarding and employee engagement programs to a fully virtual environment while maintaining strong connection across the organization.
Earlier in her career, Amy spent nearly eight years at Qualtrics, where she held leadership roles within the company’s global benefits organization. As Global Benefits Manager, she helped design and implement global total rewards programs while working closely with executive leadership to enhance employee benefits offerings. Her work included implementing Workday systems, managing compliance programs, leading benefits redesign efforts that resulted in significant cost savings, and developing a global benefits roadmap informed by employee insights and market data.
