Lindsay Cook is the Co-Founder and CEO of FitOn, the largest health and wellness platform with over 20 million members and 1 billion workout minutes completed. FitOn provides instant access to premium workouts, nutrition, mindfulness, sleep, and condition management programs led by world-class trainers, experts, and celebrities. Partnering with leading enterprise customers, FitOn delivers best-in-class engagement and an integrated preventive care solution through its digital platform and expansive network of fitness studios and gyms. Recognized as the #1 Fitness App by Forbes with 500,000+ 5-star reviews, FitOn is redefining how people stay healthy, active, and well.
Prior to founding FitOn, Lindsay served as Head of Devices and VP of Product Marketing at Fitbit, where she led consumer insights, product strategy, and go-to-market for 12+ award-winning products. Her leadership contributed to Fitbit’s exponential growth and its rise as a globally recognized Top 20 brand.
Lindsay holds a B.B.A. from the University of Michigan and an M.B.A. from Harvard Business School. Outside of work, she is passionate about travel and hiking with her husband Russell (founder of All Trails) and two daughters.
