Never underestimate the power of recognition. Years after I recognized a colleague, they still send me a message on the anniversary of that moment to say it continues to make their day.

We're present in pretty much every continent in the world, and there's no limitation to our recognition system. We see recognitions from Brazil to the US, from Japan to China, from South Africa to France, and everyone is engaged.

We've put a lot of resources and focus on associate engagement and overall morale and wellness. Because of the initiatives that we've put forth this year, we've realized an 8.2% reduction in our turnover rate.

Awardco is not just a recognition tool—it’s a risk mitigation solution. Our tax and payroll teams love that we can now accurately track and report gifting, with proper IRS compliance.

Awardco significantly enhances employee engagement and helps our employees feel valued and appreciated, leading to higher morale. Offering customizable recognition programs for Cinemark and a wide range of awards helps align with our employees' interests and ensures that all employees, from theatre staff to management, feel valued and appreciated.

We have an on-the-spot recognition program where leaders can immediately recognize a CRP for demonstrating safe behavior. That recognition is visible across the organization, which motivates others to do the same. Instead of focusing on what went wrong, we’ve shifted our culture to spotlight what’s being done right—and that’s encouraged everyone to follow that path.

Awardco has made employees' lives easier. Working outside in the elements with the customers can be tough, but being recognized, seen, heard, and valued makes it easier.

Awardco actually cost us less than what we were doing in the past, and it's had a bigger impact on our ROI and employee engagement.

Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.

It’s really meaningful to see CRPs who are out on the road by themselves, along with employees working from home, still interacting and connecting through the platform. It’s almost like our 4Refuel Facebook—bringing everyone together no matter where they’re working.

Before Awardco Nominations, we had to piece everything together manually. Now everything lives in one place, making the process much easier and more intuitive.

Since implementing Awardco, we’ve saved at least 30 hours a month that used to be spent manually tracking, purchasing, and mailing gifts. Now it’s all automated—and more empowering for our associates.

You get the same feeling when you are recognized as when you are recognizing someone else. Awardco gives you that platform and makes it so easy to gain those feelings. I love seeing my team being recognized or my leaders recognizing the teams.

We wanted to make recognition easy and exciting for our blue collar workers to participate in, and Awardco's capabilities have made that possible.

The High Flyer program has made a significant difference in how our teams perform and work together. One of my shifts has won the award twice this year, and you can see the motivation and pride reflected in their daily behaviors.