Awardco is central to our strategy around helping people feel connected across the organization in the work that they do. Our strength is that we have diversity across all our offices. So collaboration may be the soul of a layer group, that tie that binds our unique cultures together. But we really want to celebrate and recognize the diversity across our offices, and that is our strength. Awardco helps us create that visible platform for everybody to see the good work and the unique ways that people are solving problems around the organization.

I'd like for others to look at Hertz and say ‘they're doing something right’. They're listening to employees, taking that feedback and continuing to build upon their recognition programs. Just to let them know that it is part of our culture and it's not just a platform.

Soon after our implementation we created a financial recognition program through Awardco for managers and supervisors to recognize their employees for extra efforts. Now our managers and supervisors have their own budgeted amount to use at their discretion to award their employees at any time, and they don't have to wait for approval to do so.

We have an on-the-spot recognition program where leaders can immediately recognize a CRP for demonstrating safe behavior. That recognition is visible across the organization, which motivates others to do the same. Instead of focusing on what went wrong, we’ve shifted our culture to spotlight what’s being done right—and that’s encouraged everyone to follow that path.

It’s really meaningful to see CRPs who are out on the road by themselves, along with employees working from home, still interacting and connecting through the platform. It’s almost like our 4Refuel Facebook—bringing everyone together no matter where they’re working.

Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programs really got them energized. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.