I'd like for others to look at Hertz and say ‘they're doing something right’. They're listening to employees, taking that feedback and continuing to build upon their recognition programs. Just to let them know that it is part of our culture and it's not just a platform.

Through Awardco, we've been able to create an offer where they can go on and pick from a variety of gifts. It's super convenient that way. These gifts are exclusive. It's created just for them. We've done sweatshirts, bags, quarter zips, backpacks… we've done pickleball paddles.

Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programs really got them energized. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.

When I personally received a High Flyer, it was amazing. Knowing that my efforts were appreciated—especially by senior management—meant a lot.

From a reporting standpoint, Awardco excels by allowing users to access desired reports quickly through easily accessible links, eliminating the need to navigate through multiple pages as was the case with previous platforms. The platform has garnered significant positive feedback for its user-friendly nature and seamless navigation.

It's a fun platform. We love to celebrate our wins. Whether we've completed a great project and I want to give them a shout out, or I want to award points for a job well done… It really does help boost my morale and the morale of our employees here at Hertz.