I’ve been recognized myself, and it felt wonderful—surprising, but also deeply motivating. I’ve also had the privilege of recognizing teams for delivering major projects, which brought departments together in a unified sense of achievement.

It’s really meaningful to see CRPs who are out on the road by themselves, along with employees working from home, still interacting and connecting through the platform. It’s almost like our 4Refuel Facebook—bringing everyone together no matter where they’re working.

Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.

Recognition is powerful. When you recognize someone, you feel just as good as when you’re being recognized. The Awardco feed is my ‘positive scroll.’ It lifts everyone’s spirits.

It’s incredibly accessible. You don’t have to be tech-savvy—you can use it on your phone, through Outlook, or even a Teams plugin. It meets people where they are.

Recognizing your team members...it's a great way to build moral. To to get those team members to do that extra truck. There's a saying, take care of the people and they'll take care of you. And by taking care of you, it's making sure that every truck is turned in on time and every pallet is pushed through the warehouse.