We wanted to make recognition easy and exciting for our blue collar workers to participate in, and Awardco's capabilities have made that possible.

Recognition is now part of our day-to-day culture—from Slack shoutouts to CEO highlights in company-wide messages.

From the very beginning, I’ve said we’re going to organize the world’s incentive spend, bring people together, and create bridges of connection. The way the world works has completely changed over the last four years since COVID—people are more spread out, remote, and in hybrid environments. So, what’s the one thing that truly brings us together? Recognition.

It's a fun platform. We love to celebrate our wins. Whether we've completed a great project and I want to give them a shout out, or I want to award points for a job well done… It really does help boost my morale and the morale of our employees here at Hertz.

Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.

Employees are awarded a certain amount of points every month to give out to their peers. We encourage people to recognize not just within their team, but across the company—anyone who goes above and beyond or makes your day a little easier.

The scalability of the Awardco platform makes it the perfect partner for Dubai Airports. It evolves as we evolve—allowing us to introduce new efficiencies and features while keeping recognition simple and user-friendly.

The High Flyer program has transformed recognition from a reactive gesture into a proactive part of my leadership approach. Recognition is now structured, inclusive, and aligned with our organizational values.