Awardco is such a great business partner for us… They really got in, learned about our culture before saying we’re a right fit, and I gave them a lot of credit for that.

We appreciate the user-friendly interface and the ample functionality of the platform, which has enabled us to better recognize team members as well as better support end users.

We’ve accomplished so many amazing things and built such a strong foundation, it’s now up to us to take the next step. How do we keep evolving to ensure we don’t fall behind? The blueprint of HR is changing.

We think a lot about our frontline employees. They're the ones that make us who we are and drive our business, and we wanted to make sure they knew we appreciated them. Awardco does that.

Talented, motivated, competitive people are just attracted to this brand. Humans are very similar. They wanna be seen. They wanna be recognized. They wanna be valued.

One thing I’ve anchored on over the years is how special it feels every time a recognition comes in. Another moment that stands out is when we bring new leaders into the organization. I remember when Ryan Jackson joined—he gave me a private recognition once, and it was incredibly validating. To have someone with experience come in, get the lay of the land, and say, ‘You’re doing well’—that carries a lot of weight. It’s powerful when an outside voice validates the work being done, rather than just looking around at each other and saying it ourselves. That external recognition always feels especially meaningful.

Through Awardco, we've been able to create an offer where they can go on and pick from a variety of gifts. It's super convenient that way. These gifts are exclusive. It's created just for them. We've done sweatshirts, bags, quarter zips, backpacks… we've done pickleball paddles.

We wanted everything to go through one platform—and that's how we landed on Awardco.