It's a fun platform. We love to celebrate our wins. Whether we've completed a great project and I want to give them a shout out, or I want to award points for a job well done… It really does help boost my morale and the morale of our employees here at Hertz.

From the very beginning, I’ve said we’re going to organize the world’s incentive spend, bring people together, and create bridges of connection. The way the world works has completely changed over the last four years since COVID—people are more spread out, remote, and in hybrid environments. So, what’s the one thing that truly brings us together? Recognition.

Our investment to leverage the Center of Excellence team at Awardco was the best decision we made. Katie didn’t just advise, she partnered. She brought deep healthcare expertise and helped us translate what recognition should feel like for clinicians into something that actually works for a deskless, clinical workforce. With her leadership, we built our Awardco instance as a true virtual haven: a values-based recognition experience designed with and for our teams, easily accessible, and directly tied to our mission. The result is an always-on program that makes it easy to celebrate the moments that matter — strengthening connection, belonging, and pride across the organization.

We’ve always had some sort of recognition program, but never anything all-inclusive where all associates at every location were engaged in the same program—until Awardco.

Through our work phones, we get an email when we’ve earned points, and then we can log in to see our total, explore reward options, and decide how we want to use them. It stays top of mind throughout the day—whether we’re driving or working at customer sites.

My favorite stuff are the pickleball paddles. It's nice because you don't have to pay for them — they're expensive.

A big part of that retention jump was career progression. Employees want to be at Awardco. That's very clear in the way that they use our platform. They want to be able to build their career here and stay here.

It humanizes our organization. I can wish someone a happy birthday in Philadelphia from my desk in Houston—because I saw it in the Awardco feed. That’s magic.