From the very beginning, I’ve said we’re going to organize the world’s incentive spend, bring people together, and create bridges of connection. The way the world works has completely changed over the last four years since COVID—people are more spread out, remote, and in hybrid environments. So, what’s the one thing that truly brings us together? Recognition.

The High Flyer program has transformed recognition from a reactive gesture into a proactive part of my leadership approach. Recognition is now structured, inclusive, and aligned with our organizational values.

myKudos [Awardco] has been a powerful tool in fostering a culture of appreciation within our craft. By providing an easy, visible way to celebrate all wins, both big and small. It helps boost morale and the impact is immediately felt.

Our eNPS soared from 38 in 2024 to 58 in 2025. That's unheard of and something I've never been a part of before. I think speaks to the really special culture that Awardco has built through recognition and through building a culture where people feel like they belong.

For most companies, purpose, mission, and values can end up feeling like just words on paper. That’s why we were so interested in Awardco. It gives us an authentic way to bring our values to life. Every time someone recognizes a teammate, our purpose and values are right there, reinforcing what they look like in action every single day.

Through our work phones, we get an email when we’ve earned points, and then we can log in to see our total, explore reward options, and decide how we want to use them. It stays top of mind throughout the day—whether we’re driving or working at customer sites.

It feels very good to get recognized. You put in so much hard work, and when someone acknowledges it, you feel appreciated and valued. I think that’s the key.

Awardco is central to our strategy around helping people feel connected across the organization in the work that they do. Our strength is that we have diversity across all our offices. So collaboration may be the soul of a layer group, that tie that binds our unique cultures together. But we really want to celebrate and recognize the diversity across our offices, and that is our strength. Awardco helps us create that visible platform for everybody to see the good work and the unique ways that people are solving problems around the organization.