Through Awardco, we've been able to create an offer where they can go on and pick from a variety of gifts. It's super convenient that way. These gifts are exclusive. It's created just for them. We've done sweatshirts, bags, quarter zips, backpacks… we've done pickleball paddles.

We did our first cycling project on the runway. It was a crazy and challenging idea, but the team did an amazing job—and receiving a High Flyer for it felt incredible.

I could rave to millions of people that I think this should be the platform of choice.

People like to be recognized for what they’ve contributed. They’re proud of their work—and they should be.

One thing I’ve anchored on over the years is how special it feels every time a recognition comes in. Another moment that stands out is when we bring new leaders into the organization. I remember when Ryan Jackson joined—he gave me a private recognition once, and it was incredibly validating. To have someone with experience come in, get the lay of the land, and say, ‘You’re doing well’—that carries a lot of weight. It’s powerful when an outside voice validates the work being done, rather than just looking around at each other and saying it ourselves. That external recognition always feels especially meaningful.

Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.

With AI becoming more prominent, recognition helps us maintain the humanity and connection that define our culture. It highlights where employees create true value, even as technology expands.

For most companies, purpose, mission, and values can end up feeling like just words on paper. That’s why we were so interested in Awardco. It gives us an authentic way to bring our values to life. Every time someone recognizes a teammate, our purpose and values are right there, reinforcing what they look like in action every single day.