Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.

When I pitched Awardco to our leadership team, I shared the risk of losing connection as we grow. I framed it as a strategic need. Their response? ‘Stop talking. Just do it.

Awardco significantly enhances employee engagement and helps our employees feel valued and appreciated, leading to higher morale. Offering customizable recognition programs for Cinemark and a wide range of awards helps align with our employees' interests and ensures that all employees, from theatre staff to management, feel valued and appreciated.

Modern recognition with Awardco has created an ecosystem of appreciation. What we've found, as employees have recognized each other, is that they're motivated long term. Employees want to enjoy their work and be successful, and if we recognize them for their success, they'll know they're doing a great job and can improve every single day.

When I personally received a High Flyer, it was amazing. Knowing that my efforts were appreciated—especially by senior management—meant a lot.

Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.

Employees look forward to seeing their monthly Safety All-Star points. Those conversations happen in lunchrooms, dressing rooms—it becomes part of our culture.

Some of the great stories that we've read are how impactful all of the team members have been to help the children feel better, it's showing our team members how impactful they are.