Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Children's Nebraska
[Awardco] was something that was easy to use. I knew that healthcare provider's first priority is their patient, so how do we make it so easy that they can participate and still make sure that they're still taking care of the patient.
Madeline Quinn
Employee Experience Manager
Americare Senior Living
Our caregivers give so much emotionally—it’s intense work. Recognition helps keep them engaged and supported.
Pat Cokingtin
Senior VP of Sales & Marketing
PMG
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Monica Gunderson
Talent Management Lead
Beckman Coulter
From a reporting standpoint, Awardco excels by allowing users to access desired reports quickly through easily accessible links, eliminating the need to navigate through multiple pages as was the case with previous platforms. The platform has garnered significant positive feedback for its user-friendly nature and seamless navigation.
Kerie Rogers
HR Operations Leader
The Nest Schools
Just managing our custom rewards felt like a full-time job with our previous vendor—it took all day every Friday. With Awardco, I don't have to do any of the manual fulfillment work anymore. I'm saving 6-8 hours a week, just managing orders.
Sara Beer
Director of Core Values
Amur Equipment Finance
We recently pulled an in-platform report to check on usage, and then we reached out to people individually to improve adoption—especially managers. Since then, engagement has been significantly higher, and our culture of recognition is growing—even our executives are recognizing.
Hannah Fagan
Human Resource Leader
Alera Group
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Pam Johnson
VP of HR
BPM
We really like the redemption options and how Awardco integrates with Amazon — the platform's ease-of-use has empowered us to handle our growing employee population.
Monica Delgado
Senior Manager of Total Rewards
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.