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Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

4Refuel
We were doing recognition even before we adopted this platform, but this platform made it so easy for our frontline leaders and middle managers to run the recognition program.
Roshan Varghese
Sr. Director, Environment, Health & Safety
Dubai Airports
The High Flyer program has transformed recognition from a reactive gesture into a proactive part of my leadership approach. Recognition is now structured, inclusive, and aligned with our organizational values.
Mariam Al Shemsi
Head of Strategic Partnerships in Learning, Dubai Airports
Dubai Airports
Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviors, and helps create a culture where everyone feels valued and engaged.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Our investment to leverage the Center of Excellence team at Awardco was the best decision we made. Katie didn’t just advise, she partnered. She brought deep healthcare expertise and helped us translate what recognition should feel like for clinicians into something that actually works for a deskless, clinical workforce. With her leadership, we built our Awardco instance as a true virtual haven: a values-based recognition experience designed with and for our teams, easily accessible, and directly tied to our mission. The result is an always-on program that makes it easy to celebrate the moments that matter — strengthening connection, belonging, and pride across the organization.
Megan Vera Weaklend
SVP of Marketing & Customer Experience
Lockton
Recognition is powerful. When you recognize someone, you feel just as good as when you’re being recognized. The Awardco feed is my ‘positive scroll.’ It lifts everyone’s spirits.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
ARUP Laboratories
Soon after our implementation we created a financial recognition program through Awardco for managers and supervisors to recognize their employees for extra efforts. Now our managers and supervisors have their own budgeted amount to use at their discretion to award their employees at any time, and they don't have to wait for approval to do so.
Cheryl Vincent
Talent Development Manager
Americare Senior Living
Our caregivers give so much emotionally—it’s intense work. Recognition helps keep them engaged and supported.
Pat Cokingtin
Senior VP of Sales & Marketing
Beckman Coulter
Change management was a concern when exploring new vendors. However, our leadership, HR, and associates have smoothly transitioned to Awardco, and they appreciate its straightforward and intuitive design, which surpasses the complexities of previous platforms.
Kerie Rogers
HR Operations Leader
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.