Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Hunt Brothers Pizza
We've given our employees something they never had before: the power to choose their own rewards. And if that wasn't enough, we save money because the products aren't marked up! Awardco truly brought our recognition programs into the 21st century.
Jeff Jensen
Director of HR
Lockton
Awardco is not just a recognition tool—it’s a risk mitigation solution. Our tax and payroll teams love that we can now accurately track and report gifting, with proper IRS compliance.
Selia Wood
AVP, Talent & Engagement
4Refuel
Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognized helps you feel more connected with the team.
Christopher Whilsmith
Certified Refueling Professional
BPM
We really like the redemption options and how Awardco integrates with Amazon — the platform's ease-of-use has empowered us to handle our growing employee population.
Monica Delgado
Senior Manager of Total Rewards
4Refuel
We were doing recognition even before we adopted this platform, but this platform made it so easy for our frontline leaders and middle managers to run the recognition program.
Roshan Varghese
Sr. Director, Environment, Health & Safety
Americare Senior Living
Caregivers want more than a paycheck—they want to feel valued. Recognition makes that possible.
Sarah Mazzocco
Chief People Officer
4Refuel
We have a lot of different programs to ensure we encompass all our employees. Three of them tie directly to our core values: our peer-to-peer program, our manager-led programs, and our safety programs—like our Safety All-Stars, which is a monthly automated award.
Marna Lagerquist
Manager, Talent Acquisition and Development
Americare Senior Living
Our main goal was to move platforms and not lose traction because the use of the platform was so important to us. And we were able to do that. We were able to meet that goal and we exceeded that goal.
Sarah Mazzocco
Chief People Officer
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.