Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Texas Roadhouse
Awardco's fast, compassionate service ensured an employee received a much-needed gift card in time for an urgent personal purchase. It wasn't just a reward—it was a meaningful act of support when it mattered most.
Storey O'Barr
Recognition and Communications Specialist
Lineage
Recognizing your team members...it's a great way to build moral. To to get those team members to do that extra truck. There's a saying, take care of the people and they'll take care of you. And by taking care of you, it's making sure that every truck is turned in on time and every pallet is pushed through the warehouse.
Rafael Becerra
Manager, Automation Operations
Southern Oregon Head Start
Our job was to solve the continuous problem of helping staff feel connected—to each other and to the organization.
Shandy Phelps
Family Community Engagement Supervisor
PMG
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Monica Gunderson
Talent Management Lead
Southwest Gas Corporation
Awardco has offered customizability that allows us to cater to our employees' needs and recognize what they are doing and change it as the environment changes as well.
Eric Crow
Administrator, Risk Management and Safety
PMG
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Pam Buyers
Head of Culture
Pilot Company
We appreciate the user-friendly interface and the ample functionality of the platform, which has enabled us to better recognize team members as well as better support end users.
Sica Simon
HR Analyst
Americare Senior Living
They really took the time to understand us, what we did before, and how what they’re going to bring to the table could enhance it from there
Pat Cokingtin
Senior VP of Sales & Marketing
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.