Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

The Nest Schools
Just managing our custom rewards felt like a full-time job with our previous vendor—it took all day every Friday. With Awardco, I don't have to do any of the manual fulfillment work anymore. I'm saving 6-8 hours a week, just managing orders.
Sara Beer
Director of Core Values
All Access Staging and Productions
We wanted to make recognition easy and exciting for our blue collar workers to participate in, and Awardco's capabilities have made that possible.
Mason Ongarato
HR Software & Employee Benefits Expert
Lockton
We selected Awardco after a focus group review. It was hands down unanimous. Everyone loved how clean, easy, and intuitive Awardco was, especially the ‘Who do you want to recognize?’ prompt right when you log in.
Selia Wood
AVP, Talent & Engagement
Americare Senior Living
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
ARUP Laboratories
Soon after our implementation we created a financial recognition program through Awardco for managers and supervisors to recognize their employees for extra efforts. Now our managers and supervisors have their own budgeted amount to use at their discretion to award their employees at any time, and they don't have to wait for approval to do so.
Cheryl Vincent
Talent Development Manager
Americare Senior Living
Thanks to Christi and the Awardco Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact.
Sarah Mazzocco
Chief People Officer
PMG
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Pam Buyers
Head of Culture
Alera Group
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Pam Johnson
VP of HR
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.