Create your 2027 engagement playbook (plus live giveaway!)

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Portrait of a woman wearing a black hijab against a white background.
Dubai Airports
The scalability of the Awardco platform makes it the perfect partner for Dubai Airports. It evolves as we evolve—allowing us to introduce new efficiencies and features while keeping recognition simple and user-friendly.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Utah Jazz
My favorite stuff are the pickleball paddles. It's nice because you don't have to pay for them — they're expensive.
Brayden Zambos
Season Ticket Member
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BPM
We really like the redemption options and how Awardco integrates with Amazon — the platform's ease-of-use has empowered us to handle our growing employee population.
Monica Delgado
Senior Manager of Total Rewards
Man with short black hair wearing a gray suit jacket and light blue shirt against a gray cloudy background.
4Refuel
We have an on-the-spot recognition program where leaders can immediately recognize a CRP for demonstrating safe behavior. That recognition is visible across the organization, which motivates others to do the same. Instead of focusing on what went wrong, we’ve shifted our culture to spotlight what’s being done right—and that’s encouraged everyone to follow that path.
Roshan Varghese
Sr. Director, Environment, Health & Safety
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McCormick & Company
The exciting part isn’t just that people love being recognized—it’s how eager they are to recognize their peers. That enthusiasm speaks to our culture. There’s a real appetite for recognition because it matters, because they care, and because they want others to feel appreciated.
Sierra Capone
Director, Wellbeing & Employee Experience
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NIBCO
People like to be recognized for what they’ve contributed. They’re proud of their work—and they should be.
Ashley Martin
President & CEO
Southern Oregon Head Start
Awardco bridges the gap by giving us a platform to build each other up. There are centers that are really far from each other that can now feel connected to everybody else because we can share the great things that we're doing.
Heather Kent
Site Manager
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Lockton
You get the same feeling when you are recognized as when you are recognizing someone else. Awardco gives you that platform and makes it so easy to gain those feelings. I love seeing my team being recognized or my leaders recognizing the teams.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
 
 

FAQ

Frequently asked questions

Can customer-facing and employee-facing experiences run on the same platform?
 

Awardco can support internal employee recognition and customer-facing recognition use cases, and the tenant structure, user populations, branding, integrations, permissions, and commercial treatment may differ.

Some organizations may use separate experiences or program configurations for customers and employees. Others may connect the programs through shared administration, reporting, recognition workflows, or rewards where supported. Customer users and employee users should not be assumed to have the same access, authentication, permissions, or catalog experience.

Confirm the intended populations, data boundaries, administrator roles, branding, integrations, and deployment model before describing the setup as one shared platform or as separate platforms.

Can Awardco recognize both customer-facing and behind-the-scenes employees?
 

Yes. Organizations can use customer feedback to recognize customer-facing employees while also providing internal programs for teams whose contributions are less visible to customers, such as operations, engineering, finance, logistics, implementation, or support functions.

A balanced recognition strategy can combine external recognition with peer-to-peer, manager-to-peer, nominations, service awards, onboarding, and other internal programs. Organizations can use eligibility, program, location, department, or role rules to ensure that the right employees see and participate in each experience.

The specific program mix and visibility settings should be designed to avoid making recognition dependent only on customer access or customer volume.

How does Awardco reach customer-facing and frontline employees?
 

Customer-facing and frontline employees may access recognition through mobile experiences, push notifications, SMS or other configured communications, QR codes, AwardCodes™, or other workflows designed for employees who are not regularly at a desk.

Organizations can also provide physical or digital ways for managers, leaders, customers, or peers to initiate recognition where employees work. The goal is to make recognition visible and convenient without requiring every employee to rely on a desktop computer or corporate email.

Available channels, identity requirements, notifications, language support, and device experiences vary by product, country, configuration, and organizational policy.

Can organizations support multiple locations, departments, brands, or employee groups?
 

Organizations can structure customer-facing programs around their operating model, including locations, departments, hospitals, branches, properties, business units, brands, or employee groups.

Depending on configuration, an organization may use separate programs, branded experiences, location-specific rules, distinct approval routes, or shared access methods. Some organizations may also want a single recognition entry point while routing submissions to the appropriate employee, manager, or location based on the information collected.

The exact number of programs, QR codes, links, fields, locations, and routing rules depends on the Awardco configuration and agreement. Confirm the intended structure before promising that one link or code can support every use case.

How can Awardco support customer-facing organizations and employees?
 

Awardco can support organizations with customer-facing workforces such as healthcare, hospitality, retail, financial services, education, field services, customer support, and other service environments.

Organizations can use Awardco to recognize customer-facing employees for service, care, responsiveness, expertise, problem-solving, and other behaviors that contribute to a positive customer experience. Programs can also support employees who work behind the scenes, so recognition is not limited to the people customers happen to see most often.

Depending on the organization’s needs, Awardco can support internal employee recognition, external recognition from customers or other people outside the organization, rewards, and related employee-program workflows. The appropriate setup should be defined during solution design.

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.