Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Dubai Airports
I’ve been recognized myself, and it felt wonderful—surprising, but also deeply motivating. I’ve also had the privilege of recognizing teams for delivering major projects, which brought departments together in a unified sense of achievement.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Dubai Airports
When I personally received a High Flyer, it was amazing. Knowing that my efforts were appreciated—especially by senior management—meant a lot.
Maha Salem
Senior Manager, Rewards & Recognition, Dubai Airports
Velsera
What I love most is the reporting aspect. It's something that reinforces the impact of Awardco, and it shows that the work we're doing is paying off.
Marko Zecevic
Employee Experience Manager
Greenfield Global
Feeling seen and feeling valued… That's one thing that keeps me going every day. We all try to strive for the best and try to help one another. We have a great management system here and everybody is seen and heard.
Aisha Ariyo
Export Logistics Coordinator
Hunt Brothers Pizza
We've given our employees something they never had before: the power to choose their own rewards. And if that wasn't enough, we save money because the products aren't marked up! Awardco truly brought our recognition programs into the 21st century.
Jeff Jensen
Director of HR
Americare Senior Living
There are many ways to define Americare’s culture, but at its foundation it has always been about recognition, recognition for our employees and for each other. We’ve built that into so many of our programs and systems.
Pat Cokingtin
Senior VP of Sales & Marketing
Dubai Airports
Within AOCC, we’ve built peer nominations into the process. The more recognitions a team member receives, the more points they earn toward winning a High Flyer award. This has fostered real cohesion, inclusivity, and teamwork across the department.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Citizens Business Bank
How do we better recognize our associates on the day to day? One of our engagement survey questions is, 'In the last seven days, have you been recognized for doing good work?' Awardco really allows us to to do that and to do a better job of that.
Jenny Ketchepaw
VP, Talent Engagement
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.