Features for Customer-Facing Teams
Recognize the people that drive customer joy
89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition
Customers recognizing employees builds better culture.

Peer-to-Peer Recognition
Allow employees to recognize each other quickly and easily.

Incentivize Behavior
Drive productivity, performance, sales, learning, and more.

Motivate Feedback
Incentivize participation and reward great feedback.

Recognize Customers
Rewards for your customers and fans to boost loyalty.
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Thought Leadership & Resources
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FAQ
Frequently asked questions
Can customer-facing and employee-facing experiences run on the same platform? 
Awardco can support internal employee recognition and customer-facing recognition use cases, and the tenant structure, user populations, branding, integrations, permissions, and commercial treatment may differ.
Some organizations may use separate experiences or program configurations for customers and employees. Others may connect the programs through shared administration, reporting, recognition workflows, or rewards where supported. Customer users and employee users should not be assumed to have the same access, authentication, permissions, or catalog experience.
Confirm the intended populations, data boundaries, administrator roles, branding, integrations, and deployment model before describing the setup as one shared platform or as separate platforms.
Can Awardco recognize both customer-facing and behind-the-scenes employees? 
Yes. Organizations can use customer feedback to recognize customer-facing employees while also providing internal programs for teams whose contributions are less visible to customers, such as operations, engineering, finance, logistics, implementation, or support functions.
A balanced recognition strategy can combine external recognition with peer-to-peer, manager-to-peer, nominations, service awards, onboarding, and other internal programs. Organizations can use eligibility, program, location, department, or role rules to ensure that the right employees see and participate in each experience.
The specific program mix and visibility settings should be designed to avoid making recognition dependent only on customer access or customer volume.
How does Awardco reach customer-facing and frontline employees? 
Customer-facing and frontline employees may access recognition through mobile experiences, push notifications, SMS or other configured communications, QR codes, AwardCodes™, or other workflows designed for employees who are not regularly at a desk.
Organizations can also provide physical or digital ways for managers, leaders, customers, or peers to initiate recognition where employees work. The goal is to make recognition visible and convenient without requiring every employee to rely on a desktop computer or corporate email.
Available channels, identity requirements, notifications, language support, and device experiences vary by product, country, configuration, and organizational policy.
Can organizations support multiple locations, departments, brands, or employee groups? 
Organizations can structure customer-facing programs around their operating model, including locations, departments, hospitals, branches, properties, business units, brands, or employee groups.
Depending on configuration, an organization may use separate programs, branded experiences, location-specific rules, distinct approval routes, or shared access methods. Some organizations may also want a single recognition entry point while routing submissions to the appropriate employee, manager, or location based on the information collected.
The exact number of programs, QR codes, links, fields, locations, and routing rules depends on the Awardco configuration and agreement. Confirm the intended structure before promising that one link or code can support every use case.
How can Awardco support customer-facing organizations and employees? 
Awardco can support organizations with customer-facing workforces such as healthcare, hospitality, retail, financial services, education, field services, customer support, and other service environments.
Organizations can use Awardco to recognize customer-facing employees for service, care, responsiveness, expertise, problem-solving, and other behaviors that contribute to a positive customer experience. Programs can also support employees who work behind the scenes, so recognition is not limited to the people customers happen to see most often.
Depending on the organization’s needs, Awardco can support internal employee recognition, external recognition from customers or other people outside the organization, rewards, and related employee-program workflows. The appropriate setup should be defined during solution design.













