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Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behavior

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Children's Nebraska
Some of the great stories that we've read are how impactful all of the team members have been to help the children feel better, it's showing our team members how impactful they are.
Jill Kudron
Patient Experience
Lineage
Recognizing your team members...it's a great way to build moral. To to get those team members to do that extra truck. There's a saying, take care of the people and they'll take care of you. And by taking care of you, it's making sure that every truck is turned in on time and every pallet is pushed through the warehouse.
Rafael Becerra
Manager, Automation Operations
The Nest Schools
Just managing our custom rewards felt like a full-time job with our previous vendor—it took all day every Friday. With Awardco, I don't have to do any of the manual fulfillment work anymore. I'm saving 6-8 hours a week, just managing orders.
Sara Beer
Director of Core Values
Portrait of a woman wearing a black hijab with natural makeup and a neutral expression on a white background.
Dubai Airports
Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviors, and helps create a culture where everyone feels valued and engaged.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Hertz
Once [Microsoft] Teams became more accessible and we could use Awardco directly through that platform, everything changed. Recognition started happening in real time, right when great work was done, which made it feel truly authentic and helped strengthen our culture.
Trish Concepcion
Revenue Management Team Lead
Smiling woman with wavy brown hair wearing a white blouse and navy blazer in a bright office setting.
Americare Senior Living
Thanks to Christi and the Awardco Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact.
Sarah Mazzocco
Chief People Officer
Utah Jazz
It's definitely a lot easier because you don't have to carry your gift around with you at the whole game or take a special trip down there. You just order your award and then it comes in the mail.
Dave Long
Season Ticket Member
TaylorMade
When you have employees working hard from home juggling family responsibilities, and yet still being physically separate from their team, a simple birthday message and gift they get to pick out creates a meaningful touchpoint, and allows them to take a moment for themselves.
Rosie Scannell
Global HR
 
 

FAQ

Frequently asked questions

Can customer-facing and employee-facing experiences run on the same platform?
 

Awardco can support internal employee recognition and customer-facing recognition use cases, and the tenant structure, user populations, branding, integrations, permissions, and commercial treatment may differ.

Some organizations may use separate experiences or program configurations for customers and employees. Others may connect the programs through shared administration, reporting, recognition workflows, or rewards where supported. Customer users and employee users should not be assumed to have the same access, authentication, permissions, or catalog experience.

Confirm the intended populations, data boundaries, administrator roles, branding, integrations, and deployment model before describing the setup as one shared platform or as separate platforms.

Can Awardco recognize both customer-facing and behind-the-scenes employees?
 

Yes. Organizations can use customer feedback to recognize customer-facing employees while also providing internal programs for teams whose contributions are less visible to customers, such as operations, engineering, finance, logistics, implementation, or support functions.

A balanced recognition strategy can combine external recognition with peer-to-peer, manager-to-peer, nominations, service awards, onboarding, and other internal programs. Organizations can use eligibility, program, location, department, or role rules to ensure that the right employees see and participate in each experience.

The specific program mix and visibility settings should be designed to avoid making recognition dependent only on customer access or customer volume.

How does Awardco reach customer-facing and frontline employees?
 

Customer-facing and frontline employees may access recognition through mobile experiences, push notifications, SMS or other configured communications, QR codes, AwardCodes™, or other workflows designed for employees who are not regularly at a desk.

Organizations can also provide physical or digital ways for managers, leaders, customers, or peers to initiate recognition where employees work. The goal is to make recognition visible and convenient without requiring every employee to rely on a desktop computer or corporate email.

Available channels, identity requirements, notifications, language support, and device experiences vary by product, country, configuration, and organizational policy.

Can organizations support multiple locations, departments, brands, or employee groups?
 

Organizations can structure customer-facing programs around their operating model, including locations, departments, hospitals, branches, properties, business units, brands, or employee groups.

Depending on configuration, an organization may use separate programs, branded experiences, location-specific rules, distinct approval routes, or shared access methods. Some organizations may also want a single recognition entry point while routing submissions to the appropriate employee, manager, or location based on the information collected.

The exact number of programs, QR codes, links, fields, locations, and routing rules depends on the Awardco configuration and agreement. Confirm the intended structure before promising that one link or code can support every use case.

How can Awardco support customer-facing organizations and employees?
 

Awardco can support organizations with customer-facing workforces such as healthcare, hospitality, retail, financial services, education, field services, customer support, and other service environments.

Organizations can use Awardco to recognize customer-facing employees for service, care, responsiveness, expertise, problem-solving, and other behaviors that contribute to a positive customer experience. Programs can also support employees who work behind the scenes, so recognition is not limited to the people customers happen to see most often.

Depending on the organization’s needs, Awardco can support internal employee recognition, external recognition from customers or other people outside the organization, rewards, and related employee-program workflows. The appropriate setup should be defined during solution design.

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.