Explore the new State of Recognition 2026 report

 

Recognise Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognise the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognising employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognise each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivise Behaviour

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivise learning by rewarding course completion
Boost productivity, promote wellbeing, or encourage compliance

Motivate Feedback

Incentivise participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognise Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognise loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programmes.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Southern Oregon Head Start
Our job was to solve the continuous problem of helping staff feel connected—to each other and to the organisation.
Shandy Phelps
Family Community Engagement Supervisor
4Refuel
Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programmes really got them energised. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.
Marna Lagerquist
Manager, Talent Acquisition and Development
Texas Roadhouse
We needed something to unify our recognition programmes for all our different locations, and we found that and more with Awardco.
Storey O'Barr
Recognition and Communications Specialist
Americare Senior Living
If you want a feel-good moment, just log in and scroll through the recognition feed.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
PMG
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Monica Gunderson
Talent Management Senior Associate
Lockton
You get the same feeling when you are recognised as when you are recognising someone else. Awardco gives you that platform and makes it so easy to gain those feelings. I love seeing my team being recognised or my leaders recognising the teams.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
NIBCO
Awardco has definitely helped us do recognition even better. Recognising someone you work with, even if you don’t see them every day, has been empowering.
Ashley Martin
President & CEO
Ultradent Products
Modern recognition with Awardco has created an ecosystem of appreciation. What we've found, as employees have recognised each other, is that they're motivated long term. Employees want to enjoy their work and be successful, and if we recognise them for their success, they'll know they're doing a great job and can improve every single day.
David Alsop
CHRO
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.