00Days
:
00Hours
:
00Minutes
:
00Seconds

Better recognition. Better engagement. Better together.

 

Employee Service Awards Platform

Never miss another milestone

Automate service awards in a way that’s meaningful, memorable, and tailored to every employee.

Return on recognition

Why celebrate work anniversaries?

Service anniversaries provide a powerful opportunity to show appreciation, reinforce a sense of belonging, and remind employees that their contributions truly matter.

‍

It's a built-in way to say thanks every year.

Performance
Businesswoman laughing and shaking hands in an office meeting
69
%
of employees say they would work harder if they felt more appreciated.
69
%
of employees say they would work harder if they felt more appreciated.

Appreciation is easy, but often overlooked in a busy environment. Service anniversaries are a built-in way to say thanks every year, ensuring employees feel celebrated for their great work.

Retention
Diverse professionals in meeting, woman in wheelchair engaging with colleague
31
%
lower turnover in companies with strong recognition programmes.
31
%
lower turnover in companies with strong recognition programmes.

When employees feel seen, they’re more likely to stick around. Never miss a chance to say thank you with powerful automations, customisable rewards, and an experience that will build culture from the ground up.

Engagement
Two colleagues laughing while reviewing documents and laptop in office
2
X
more engagement at work if employees receive regular recognition.
2
X
more engagement at work if employees receive regular recognition.

Engagement is a buzzword for a reason—because engaged employees are productive, happy employees. But it’s not just about business outcomes; engaged employees actually drive better outcomes from top to bottom.

end-to-end flexibility

Never forget a meaningful milestone

Jump into modern recognition with automation, customisation, and endless flexibility—so every employee feels valued in a way that truly matters.

Memorybooks™

Like a school yearbook, but better

Celebrate each work anniversary with a personalised keepsake—messages, photos, and memories from teammates, all compiled into a digital or printed MemoryBook®.

  • Send automatic invites and reminders to peers to increase participation
  • Automate delivery and never miss another anniversary
  • Post MemoryBooks tributes to the social feed to share the love

testimonials

What customers say

Alera Group
 
 
We conduct an annual engagement survey, and we receive a great deal of feedback from people saying they love working here because of their colleagues. We get plenty of positive comments about working with others.
Pam Johnson
VP of Human Resources
Dubai Airports
 
 
Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviours, and helps create a culture where everyone feels valued and engaged.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
PMG
 
 
The ability to customise the platform and call it 'MyKUDOS' made it feel like a true extension of our brand and culture.
Pam Buyers
Head of Culture at PMG
McCormick & Company
 
 
Bravo has been a real game changer for us. Every day, employees are actively seeking out opportunities to recognise one another. They can celebrate meaningful milestones in their own lives and in their peers’ lives, and they can see great work happening across the organisation. It’s created space for recognition to thrive.
Lola Fawole
VP of HR, Americas
4Refuel
 
 
Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognised helps you feel more connected with the team.
Christopher Whilsmith
Certified Refuelling Professional
Alera Group
 
 
And so Awardco has allowed people to recognise their coworkers in a public way, and we see it every day. Collaboration is in the DNA of Alera Group, and appreciation is absolutely central and core to effective collaboration.
Kristie White
AVP, Change Strategy & Organisation Development
PMG
 
 
Awardco ticked all the boxes for us, from onboarding right through to senior leadership.
Pam Buyers
Head of Culture
America First Credit Union
 
 
After COVID hit we had over 1800 employees go remote. Our HQ campus became a ghost town. We couldn't do the high touch thing anymore, but still wanted to engage our workforce. Because of the nature of remote work we didn't even know which employees were where, and there was no way we could use our old system of bi-annual distribution. We had gotten so much positive feedback with our service anniversary programme that we reached out to Awardco to see if they could do something to help us with our bonus programme.
Jodi Gonzales
HR Manager
Beckman Coulter
 
 
Change management was a concern when exploring new vendors. However, our leadership, HR and associates have transitioned to Awardco seamlessly, and they appreciate its straightforward and intuitive design, which surpasses the complexities of previous platforms.
Kerie Rogers
HR Operations Leader
Dubai Airports
 
 
The High Flyer programme has created a culture where contributions—big or small—are celebrated. Everyone feels seen and valued, reinforcing our belief that success is a shared journey and that we grow together.
Mariam Al Shemsi
Head - Learning Design & Programme Development, Dubai Airports
Dubai Airports
 
 
Receiving a High Flyer award was brilliant. Knowing that my efforts were appreciated—especially by senior management—meant a great deal.
Maha Salem
Senior Manager, Rewards & Recognition, Dubai Airports
America First Credit Union
 
 
Previously every manager hand-wrote a message to their employees every six months thanking them for their hard work, and it was all tied in with the bonus distribution. It was very high-touch, very labour intensive, and we had the process down to a science. We liked the connections that formed between managers and employees as a result of this programme, but after COVID-19 most of our workforce went remote. Our semi-annual tradition wasn't possible any longer, nor was it feasible.
Kent Streuling
SVP of HR
PMG
 
 
Since joining, I’ve found myKudos [Awardco] posts to be a great way to learn what others are doing across the agency. I’ve even picked up ideas from shout-outs that I’ve been able to implement on my own accounts. It’s more than recognition—it’s a source of inspiration.
Colby Green
Senior Paid Social Associate
Dubai Airports
 
 
We held our first cycling project on the runway. It was a mad and challenging idea, but the team did an amazing job—and receiving a High Flyer for it felt incredible.
Barkin Ozdemir
Content Development Manager, Brand & Communications, Dubai Airports
Alera Group
 
 
Colleagues must select a value from The Collaborative Way when giving recognition, making our feed daily proof of why our values are so important. It is a powerfully positive space. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Pam Johnson
VP of HR

FAQ

Frequently asked questions

How does Awardco automate service-anniversary awards?
 

Awardco can use employee data, including hire dates and service dates, to identify eligible employees and trigger service-award programmes automatically. Organisations can configure milestone rules, award timing, communications, and recipients so HR teams do not have to track every anniversary manually.

The available automation depends on the employee data provided, the organisation’s configuration, and the programmes enabled for the account. Organisations can also establish processes for reviewing corrections, rehires, or changes to service-date information.

‍

Which milestones and recognition formats can we support with Awardco?
 

Organisations can recognise milestones such as five-, 10-, 15-, 20-, and 25-year anniversaries, as well as other employee milestones that fit your organisation's programme design.

A service-award programme can combine points, gifts, or awards with non-monetary recognition, such as certificates, digital messages, manager communications, or company celebrations. Organisations can choose whether to recognise only major anniversaries or create more frequent moments of appreciation between them.

Can we customise the reward amount and catalogue for each milestone?
 

Yes. Organisations can configure different award values, eligibility rules, and reward options for each milestone. For example, a 10-year anniversary can have a different budget or catalogue from a five-year anniversary.

Admins can use curated catalogues, branded merchandise, physical products, gift cards, experiences, charitable options, or other available rewards to create an experience that fits their culture and programme goals. Available options vary by country, reward type, and account configuration.

What can employees choose for their service award?
 

Depending on the organisation’s programme and location, employees may be able to choose from products, gift cards, experiences, charitable giving, branded merchandise, or other reward options.

This gives employees more flexibility than a single preselected gift and helps organisations accommodate different interests, lifestyles, and locations. The available catalogue and any redemption restrictions are determined by the organisation’s configuration and applicable requirements.

‍

How are service awards taxed?
 

Tax treatment depends on the reward type, award value, employee location, and applicable laws and regulations. Some service awards may qualify for different tax treatment than ordinary recognition, while gift cards, cash-equivalent rewards, or other options may be taxable.

Organisations should work with their finance, payroll, and tax teams to determine the appropriate treatment for each programme. Awardco can provide relevant award and redemption data to support the organisation’s reporting and payroll processes, but the organisation remains responsible for its tax decisions and compliance.

How do employees access and redeem service awards?
 

Employees can access their service awards through the Awardco experience made available by their organisation, including supported web or mobile access. They can review the award, select from the available options, and complete redemption according to the programme’s rules.

Organisations can use employee communications and rollout materials to help employees access the programme. For employees who do not regularly use work email or sit at a desk, organisations may provide alternative communications such as personal-email outreach, printed materials, QR codes, or other supported channels.

How are physical awards and digital recognition delivered?
 

Physical rewards can be shipped to an eligible employee using the delivery information and fulfilment options available for that reward and location. Digital recognition, such as a message or certificate, can be coordinated with the award to create a more complete milestone experience.

Delivery timing, shipping availability, tracking, personalisation, and packaging depend on the reward, destination, supplier, and programme configuration. Employees and admins can use the available order or fulfilment information to monitor the redemption process.

‍

How does Awardco support service awards across countries and regions?
 

Awardco can support localised service-award experiences for organisations with employees in multiple countries or regions. Depending on the organisation’s configuration, programmes can account for local reward options, currencies, languages, fulfilment capabilities, and tax considerations.

The available catalogue and delivery experience may differ by country. Global programmes should be designed with local requirements and the organisation’s legal, finance, payroll, and tax guidance in mind.

‍

Never miss another milestone

A strong recognition strategy starts with service awards. Celebrate tenure in a way that’s timely, impactful, and built to scale.