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Better recognition. Better engagement. Better together.

 

Employee Service Awards Platform

Never miss another milestone

Automate service awards in a way that’s meaningful, memorable, and tailored to every employee.

Return on recognition

Why celebrate work anniversaries?

Service anniversaries provide a powerful opportunity to show appreciation, reinforce a sense of belonging, and remind employees that their contributions truly matter.

It's a built-in way to say thanks every year.

Performance
Businesswoman laughing and shaking hands in an office meeting
69
%
of employees say they would work harder if they felt more appreciated.
69
%
of employees say they would work harder if they felt more appreciated.

Appreciation is easy, but often overlooked in a busy environment. Service anniversaries are a built-in way to say thanks every year, ensuring employees feel celebrated for their great work.

Retention
Diverse professionals in meeting, woman in wheelchair engaging with colleague
31
%
lower turnover in companies with strong recognition programmes.
31
%
lower turnover in companies with strong recognition programmes.

When employees feel seen, they’re more likely to stick around. Never miss a chance to say thank you with powerful automations, customisable rewards, and an experience that will build culture from the ground up.

Engagement
Two colleagues laughing while reviewing documents and laptop in office
2
X
more engagement at work if employees receive regular recognition.
2
X
more engagement at work if employees receive regular recognition.

Engagement is a buzzword for a reason—because engaged employees are productive, happy employees. But it’s not just about business outcomes, engaged employees actually drive better outcomes from top to bottom.

end-to-end flexibility

Never forget a meaningful milestone

Jump into modern recognition with automation, customisation, and endless flexibility—so every employee feels valued in a way that truly matters.

Memorybooks™

Like a high school yearbook, but better

Celebrate each work anniversary with a personalised keepsake—messages, photos, and memories from teammates, all compiled into a digital or printed MemoryBook®.

  • Send automatic invites and reminders to peers to increase participation
  • Automate delivery and never miss another anniversary
  • Post MemoryBooks tributes to the social feed to share the love

testimonials

What customers say

Alera Group
 
 
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Pam Johnson
VP of HR
NIBCO
 
 
People like to be recognised for what they’ve contributed. They’re proud of their work—and they should be.
Ashley Martin
President & CEO
I love how simple Awardco is to use, both the main platform and the admin side, with how many reporting features it has to offer.
Anonymous
HR Generalist
Sorenson Communications
 
 
As an evolving company, I like to ask myself if we're better than we were a year ago—and with employee recognition and employee engagement, the answer is absolutely.
Dan Higbee
Senior Director of HR
Kodiak
 
 
There's plenty of research that shows the compounding impact of how when other people can see recognition, it creates that snowball effect. And so it just makes people work better together. They feel more as part of the team.
Zach Makoutz
Sr. Manager, Category Sales Product
Kodiak
 
 
Whether it’s recognising a peer or a member of our team, Awardco is so simple and intuitive.
Cassidy Barsdoff
Director, Project Management Office
Hertz
 
 
Everybody wants to come to work every day and feel as though they're making a meaningful contribution to the business. So, when you finally get to hear that what you've been working so hard on has made an impact, it's incredibly rewarding.
Chris Berg
Executive Vice President, Fleet Management
Dubai Airports
 
 
I was really excited when I received my High Flyer award last week. I wasn’t expecting it, and it made me feel valued and seen.
Soosan Abidali
Office Manager, Strategy & Development, Dubai Airports
Hertz
 
 
Using Awardco has given us the confidence that we've partnered with someone that knows what they're doing. We're not only saving a lot of time, but we're building the confidence of our employees as we express our appreciation to all of them worldwide.
Annasuela Fritz
HR Projects and Recognition Manager
Dubai Airports
 
 
We were looking for a simple yet effective platform with a user-friendly interface, and Awardco ticked all the boxes. Through Awardco, we’ve been able to integrate multiple recognition touchpoints into one platform.
Maha Salem
Senior Manager, Rewards & Recognition, Dubai Airports
4Refuel
 
 
We were doing recognition even before we adopted this platform, but this platform made it so easy for our frontline leaders and middle managers to run the recognition programme.
Roshan Varghese
Sr. Director, Environment, Health & Safety
Lockton
 
 
A quiet employee might never self-promote, but Awardco gives us the visibility to see their impact. We’ve literally had leaders say, ‘I had no idea!’ when reviewing this data.
Melissa York
SVP, Head of People & Culture
Lockton
 
 
We selected Awardco after a focus group review. It was hands down unanimous. Everyone loved how clean, easy, and intuitive Awardco was, especially the ‘Who do you want to recognise?’ prompt right when you log in.
Selia Wood
AVP, Talent & Engagement
Dubai Airports
 
 
Within AOCC, we’ve built peer nominations into the process. The more recognitions a team member receives, the more points they earn toward winning a High Flyer award. This has fostered real cohesion, inclusivity, and teamwork across the department.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Dubai Airports
 
 
Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviours, and helps create a culture where everyone feels valued and engaged.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports

FAQ

Frequently asked questions

How does Awardco automate service-anniversary awards?
 

Awardco can use employee data, including hire dates and service dates, to identify eligible employees and trigger service-award programs automatically. Organizations can configure milestone rules, award timing, communications, and recipients so HR teams do not have to track every anniversary manually.

The available automation depends on the employee data provided, the organization’s configuration, and the programs enabled for the account. Organizations can also establish processes for reviewing corrections, rehires, or changes to service-date information.

Which milestones and recognition formats can we support with Awardco?
 

Organizations can recognize milestones such as five-, 10-, 15-, 20-, and 25-year anniversaries, as well as other employee milestones that fit your organizations program design.

A service-award program can combine points, gifts, or awards with non-monetary recognition, such as certificates, digital messages, manager communications, or company celebrations. Organizations can choose whether to recognize only major anniversaries or create more frequent moments of appreciation between them.

Can we customize the reward amount and catalog for each milestone?
 

Yes. Organizations can configure different award values, eligibility rules, and reward options for each milestone. For example, a 10-year anniversary can have a different budget or catalog from a five-year anniversary.

Admins can use curated catalogs, branded merchandise, physical products, gift cards, experiences, charitable options, or other available rewards to create an experience that fits their culture and program goals. Available options vary by country, reward type, and account configuration.

What can employees choose for their service award?
 

Depending on the organization’s program and location, employees may be able to choose from products, gift cards, experiences, charitable giving, branded merchandise, or other reward options.

This gives employees more flexibility than a single preselected gift and helps organizations accommodate different interests, lifestyles, and locations. The available catalog and any redemption restrictions are determined by the organization’s configuration and applicable requirements.

How are service awards taxed?
 

Tax treatment depends on the reward type, award value, employee location, and applicable laws and regulations. Some service awards may qualify for different tax treatment than ordinary recognition, while gift cards, cash-equivalent rewards, or other options may be taxable.

Organizations should work with their Finance, payroll, and tax teams to determine the appropriate treatment for each program. Awardco can provide relevant award and redemption data to support the organization’s reporting and payroll processes, but the organization remains responsible for its tax decisions and compliance.

How do employees access and redeem service awards?
 

Employees can access their service awards through the Awardco experience made available by their organization, including supported web or mobile access. They can review the award, select from the available options, and complete redemption according to the program’s rules.

Organizations can use employee communications and rollout materials to help employees access the program. For employees who do not regularly use work email or sit at a desk, organizations may provide alternative communications such as personal-email outreach, printed materials, QR codes, or other supported channels.

How are physical awards and digital recognition delivered?
 

Physical rewards can be shipped to an eligible employee using the delivery information and fulfillment options available for that reward and location. Digital recognition, such as a message or certificate, can be coordinated with the award to create a more complete milestone experience.

Delivery timing, shipping availability, tracking, personalization, and packaging depend on the reward, destination, supplier, and program configuration. Employees and admins can use the available order or fulfillment information to monitor the redemption process.

How does Awardco support service awards across countries and regions?
 

Awardco can support localized service-award experiences for organizations with employees in multiple countries or regions. Depending on the organization’s configuration, programs can account for local reward options, currencies, languages, fulfillment capabilities, and tax considerations.

The available catalog and delivery experience may differ by country. Global programs should be designed with local requirements and the organization’s legal, Finance, payroll, and tax guidance in mind.

Never miss another milestone

A strong recognition strategy starts with service awards. Celebrate tenure in a way that’s timely, impactful, and built to scale.