Employee Service Awards Platform

Never miss another milestone

Automate service awards in a way that’s meaningful, memorable, and tailored to every employee.

Return on recognition

Why celebrate work anniversaries?

Service anniversaries provide a powerful opportunity to show appreciation, reinforce a sense of belonging, and remind employees that their contributions truly matter.
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It's a built-in way to say thanks every year.

Performance
Businesswoman laughing and shaking hands in an office meeting
69
%
of employees say they would work harder if they felt more appreciated.
69
%
of employees say they would work harder if they felt more appreciated.

Appreciation is easy, but often overlooked in a busy environment. Service anniversaries are a built-in way to say thanks every year, ensuring employees feel celebrated for their great work.

Retention
Diverse professionals in meeting, woman in wheelchair engaging with colleague
31
%
lower turnover in companies with strong recognition programs.
31
%
lower turnover in companies with strong recognition programs.

When employees feel seen, they’re more likely to stick around. Never miss a chance to say thank you with powerful automations, customizable rewards, and an experience that will build culture from the ground up.

Engagement
Two colleagues laughing while reviewing documents and laptop in office
2
X
more engagement at work if employees receive regular recognition.
2
X
more engagement at work if employees receive regular recognition.

Engagement is a buzzword for a reason—because engaged employees are productive, happy employees. But it’s not just about business outcomes, engaged employees actually drive better outcomes from top to bottom.

end-to-end flexibility

Never forget a meaningful milestone

Jump into modern recognition with automation, customization, and endless flexibility—so every employee feels valued in a way that truly matters.

Memorybooks® Keepsakes

Like a high school yearbook, but better

Celebrate each work anniversary with a personalized keepsake—messages, photos, and memories from teammates, all compiled into a digital or printed MemoryBooks® keepsake.

  • Send automatic invites and reminders to peers to increase participation
  • Automate delivery and never miss another anniversary
  • Post MemoryBooks tributes to the social feed to share the love

testimonials

What customers say

Lockton
 
 
Prior to Awardco, the recognition process was manual and time-consuming. Everything was done through emails and spreadsheets, with physical delivery of plaques and gifts. Important milestones were sometimes missed, despite our best intentions.
Smiling young woman with long blonde hair wearing a red blazer and black top against a black background.
Mallory Pence
Marketing Manager
Crumbl
 
 
For most companies, purpose, mission, and values can end up feeling like just words on paper. That’s why we were so interested in Awardco. It gives us an authentic way to bring our values to life. Every time someone recognizes a teammate, our purpose and values are right there, reinforcing what they look like in action every single day.
Smiling man with short spiked hair and a trimmed beard wearing a black t-shirt on white background.
Josh Olofson
Vice President of Employee Experience
Ampirical
 
 
The onboarding process was very encouraging. We weren't given the program and told to figure it out on our own—we've had someone to lean on the entire time, someone who helped us navigate this big, company-wide change.
Smiling man with short brown hair wearing a checkered shirt against a blue gradient background.
Ryan Zellner
Marketing & Corporate Communications Manager
Dubai Airports
 
 
It was such a nice surprise—I wasn’t expecting it at all. I had been debating whether to buy new shoes, and then suddenly I received a High Flyer award. That recognition made the moment even more special.
Smiling young man with dark hair and facial hair wearing a black shirt against a gray background.
Barkin Ozdemir
Content Development Manager, Brand & Communications, Dubai Airports
4Refuel
 
 
It’s really meaningful to see CRPs who are out on the road by themselves, along with employees working from home, still interacting and connecting through the platform. It’s almost like our 4Refuel Facebook—bringing everyone together no matter where they’re working.
Woman with blonde hair wearing a black and white patterned jacket, smiling with arms crossed against a light background.
Lynne Harkness
VP, People & Culture
Lockton
 
 
It humanizes our organization. I can wish someone a happy birthday in Philadelphia from my desk in Houston—because I saw it in the Awardco feed. That’s magic.
Smiling woman with long blonde wavy hair wearing a black top and a silver necklace against a black background.
Melissa York
SVP, Head of People & Culture
Lockton
 
 
We created ‘Celebrating Culture’—a program where we reward engagement at everything from costume contests to lunch-and-learns. Awardco makes it easy to motivate and recognize employees both in person and remotely.
Smiling woman with shoulder-length dark wavy hair wearing a green textured blouse against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton
 
 
Almost a third of our associates are remote. So while we don't get to see them every day, Awardco has provided a platform where they are very visible.
Smiling woman with wavy dark hair wearing a green textured blouse against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Hertz
 
 
I'd like for others to look at Hertz and say ‘they're doing something right’. They're listening to employees, taking that feedback and continuing to build upon their recognition programs. Just to let them know that it is part of our culture and it's not just a platform.
Smiling woman with long blonde hair wearing a black blazer and pink top, standing outdoors with crossed arms and blurred greenery in background.
Jessica Mollica
Vice President, Human Resources Field
Dubai Airports
 
 
The High Flyer program has made a significant difference in how our teams perform and work together. One of my shifts has won the award twice this year, and you can see the motivation and pride reflected in their daily behaviors.
Smiling man in a blue suit with a white shirt and orange tie against a white background.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
PMG
 
 
Recognition truly is a cornerstone of PMG’s culture because it fuels engagement, strengthens relationships, and reinforces the behaviors that drive our success. It allows you to immediately recognize big and small wins where that impact is immediately felt.
Smiling woman with light brown hair wearing gold hoop earrings and a blue and white striped shirt.
Mary O’Brien
Head of Programmatic
Southern Oregon Head Start
 
 
If we retain a teacher, that’s 20 students we get to serve. Going from 45% turnover to 8% means we’ve kept 85–90 more staff. That’s an incredible impact on both our children and our budget.
Smiling woman with long black hair wearing a black and white striped turtleneck sweater against a plain light background.
Amber Lease
Human Resource Director
PMG
 
 
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Smiling middle-aged woman with shoulder-length brown hair wearing a red cardigan, black top, and a beaded necklace.
Pam Buyers
Head of Culture
Alera Group
 
 
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Smiling woman with blonde hair wearing a black blazer and white blouse against a gray background.
Pam Johnson
VP of HR
ClickUp
 
 
At ClickUp, we like to recognize employees on their work anniversaries. Awardco makes this infinitely easier by automating the process. Now, employees receive a timely email on the day of their anniversary along with a small gift. It's just one small way we're able to express our gratitude and now we're able to do it without any manual labor on our end.
Smiling woman with long dark hair wearing a light purple sweater indoors.
Deanna Tindell
People Operations Specialist

FAQ

Frequently asked questions

How does Awardco automate service-anniversary awards?
 

Awardco can use employee data, including hire dates and service dates, to identify eligible employees and trigger service-award programs automatically. Organizations can configure milestone rules, award timing, communications, and recipients so HR teams do not have to track every anniversary manually.

The available automation depends on the employee data provided, the organization’s configuration, and the programs enabled for the account. Organizations can also establish processes for reviewing corrections, rehires, or changes to service-date information.

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Which milestones and recognition formats can we support with Awardco?
 

Organizations can recognize milestones such as five-, 10-, 15-, 20-, and 25-year anniversaries, as well as other employee milestones that fit your organizations program design.

A service-award program can combine points, gifts, or awards with non-monetary recognition, such as certificates, digital messages, manager communications, or company celebrations. Organizations can choose whether to recognize only major anniversaries or create more frequent moments of appreciation between them.

Can we customize the reward amount and catalog for each milestone?
 

Yes. Organizations can configure different award values, eligibility rules, and reward options for each milestone. For example, a 10-year anniversary can have a different budget or catalog from a five-year anniversary.

Admins can use curated catalogs, branded merchandise, physical products, gift cards, experiences, charitable options, or other available rewards to create an experience that fits their culture and program goals. Available options vary by country, reward type, and account configuration.

What can employees choose for their service award?
 

Depending on the organization’s program and location, employees may be able to choose from products, gift cards, experiences, charitable giving, branded merchandise, or other reward options.

This gives employees more flexibility than a single preselected gift and helps organizations accommodate different interests, lifestyles, and locations. The available catalog and any redemption restrictions are determined by the organization’s configuration and applicable requirements.

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How are service awards taxed?
 

Tax treatment depends on the reward type, award value, employee location, and applicable laws and regulations. Some service awards may qualify for different tax treatment than ordinary recognition, while gift cards, cash-equivalent rewards, or other options may be taxable.

Organizations should work with their Finance, payroll, and tax teams to determine the appropriate treatment for each program. Awardco can provide relevant award and redemption data to support the organization’s reporting and payroll processes, but the organization remains responsible for its tax decisions and compliance.

How do employees access and redeem service awards?
 

Employees can access their service awards through the Awardco experience made available by their organization, including supported web or mobile access. They can review the award, select from the available options, and complete redemption according to the program’s rules.

Organizations can use employee communications and rollout materials to help employees access the program. For employees who do not regularly use work email or sit at a desk, organizations may provide alternative communications such as personal-email outreach, printed materials, QR codes, or other supported channels.

How are physical awards and digital recognition delivered?
 

Physical rewards can be shipped to an eligible employee using the delivery information and fulfillment options available for that reward and location. Digital recognition, such as a message or certificate, can be coordinated with the award to create a more complete milestone experience.

Delivery timing, shipping availability, tracking, personalization, and packaging depend on the reward, destination, supplier, and program configuration. Employees and admins can use the available order or fulfillment information to monitor the redemption process.

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How does Awardco support service awards across countries and regions?
 

Awardco can support localized service-award experiences for organizations with employees in multiple countries or regions. Depending on the organization’s configuration, programs can account for local reward options, currencies, languages, fulfillment capabilities, and tax considerations.

The available catalog and delivery experience may differ by country. Global programs should be designed with local requirements and the organization’s legal, Finance, payroll, and tax guidance in mind.

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Ready to see Awardco in action?

Learn how Awardco can build culture, incentivize performance, and power engagement for your team.