Create your 2027 engagement playbook (plus live giveaway!)

 

Employee Service Awards Platform

Never miss another milestone

Automate service awards in a way that’s meaningful, memorable, and tailored to every employee.

Return on recognition

Why celebrate work anniversaries?

Service anniversaries provide a powerful opportunity to show appreciation, reinforce a sense of belonging, and remind employees that their contributions truly matter.
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It's a built-in way to say thanks every year.

Performance
Businesswoman laughing and shaking hands in an office meeting
69
%
of employees say they would work harder if they felt more appreciated.
69
%
of employees say they would work harder if they felt more appreciated.

Appreciation is easy, but often overlooked in a busy environment. Service anniversaries are a built-in way to say thanks every year, ensuring employees feel celebrated for their great work.

Retention
Diverse professionals in meeting, woman in wheelchair engaging with colleague
31
%
lower turnover in companies with strong recognition programs.
31
%
lower turnover in companies with strong recognition programs.

When employees feel seen, they’re more likely to stick around. Never miss a chance to say thank you with powerful automations, customizable rewards, and an experience that will build culture from the ground up.

Engagement
Two colleagues laughing while reviewing documents and laptop in office
2
X
more engagement at work if employees receive regular recognition.
2
X
more engagement at work if employees receive regular recognition.

Engagement is a buzzword for a reason—because engaged employees are productive, happy employees. But it’s not just about business outcomes, engaged employees actually drive better outcomes from top to bottom.

end-to-end flexibility

Never forget a meaningful milestone

Jump into modern recognition with automation, customization, and endless flexibility—so every employee feels valued in a way that truly matters.

Memorybooks® Keepsakes

Like a high school yearbook, but better

Celebrate each work anniversary with a personalized keepsake—messages, photos, and memories from teammates, all compiled into a digital or printed MemoryBooks® keepsake.

  • Send automatic invites and reminders to peers to increase participation
  • Automate delivery and never miss another anniversary
  • Post MemoryBooks tributes to the social feed to share the love

testimonials

What customers say

Dubai Airports
 
 
It was such a nice surprise—I wasn’t expecting it at all. I had been debating whether to buy new shoes, and then suddenly I received a High Flyer award. That recognition made the moment even more special.
Smiling young man with dark hair and facial hair wearing a black shirt against a gray background.
Barkin Ozdemir
Content Development Manager, Brand & Communications, Dubai Airports
Dubai Airports
 
 
Recognition using the High Flyer platform has given us greater flexibility and alignment with our objectives. It allows us to acknowledge teams and individuals in ways that connect directly to our successes and values.
Smiling man in a blue suit jacket, white shirt, and brown tie against a white background.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Our investment to leverage the Center of Excellence team at Awardco was the best decision we made. Katie didn’t just advise, she partnered. She brought deep healthcare expertise and helped us translate what recognition should feel like for clinicians into something that actually works for a deskless, clinical workforce. With her leadership, we built our Awardco instance as a true virtual haven: a values-based recognition experience designed with and for our teams, easily accessible, and directly tied to our mission. The result is an always-on program that makes it easy to celebrate the moments that matter — strengthening connection, belonging, and pride across the organization.
Smiling woman with long blonde hair wearing a black blouse, with a blurred green and gray background.
Megan Vera Weaklend
SVP of Marketing & Customer Experience
Hertz
 
 
I'd like for others to look at Hertz and say ‘they're doing something right’. They're listening to employees, taking that feedback and continuing to build upon their recognition programs. Just to let them know that it is part of our culture and it's not just a platform.
Smiling woman with long blonde hair wearing a black blazer and pink top, standing outdoors with crossed arms and blurred greenery in background.
Jessica Mollica
Vice President, Human Resources Field
Greenfield Global
 
 
As we try to build a strong culture, we want to take a more modern approach. Partnering with Awardco helped us to put that together. So even though we are spread out, we do get to feel like we are One Greenfield.
Smiling woman with long dark hair wearing a purple cardigan and black top with a pendant necklace.
Ashley Cato
Vice President People and Culture
Colonial Pipeline
 
 
What we found most that sold us on Awardco over everyone else, not only was the platform very easy to use, but that partnership with Amazon is phenomenal.
Smiling man with short dark hair and beard wearing a grey plaid blazer and white collared shirt against a plain light background.
Imran Merchant
Total Rewards Manager
I love how simple Awardco is to use, both the main platform and the admin side, with how many reporting features it has to offer.
Anonymous
HR Generalist
Alera Group
 
 
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Smiling woman with blonde hair wearing a black blazer and white blouse against a gray background.
Pam Johnson
VP of HR
Kodiak
 
 
Recognition just reminds you that no, you are seen. Your work is not for nothing. You are appreciated. It feels great and helps you stay motivated, even when things are tough.
Smiling man wearing a blue Patagonia fleece jacket standing outdoors in a snowy landscape with evergreen trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
Quick Quack Car Wash
 
 
Getting buy-in was super easy. No one really questions it. After all, what's wrong with recognizing people and telling them they did a good job?
Christina Castro
Training Leader
McCormick & Company
 
 
With AI becoming more prominent, recognition helps us maintain the humanity and connection that define our culture. It highlights where employees create true value, even as technology expands.
Smiling woman with long dark hair wearing a black blazer and red lipstick against a gray background.
Lola Fawole
VP of HR Americas
PMG
 
 
When employees feel seen and appreciated, they’re more engaged and engagement drives performance. Using Awardco helps leaders and managers recognize impact in real time and that momentum drives continued and lasting success.
Smiling woman with blonde hair wearing a black blazer and a delicate gold necklace against a white background.
Monica Gunderson
Talent Management Lead
Kodiak
 
 
There's plenty of research that shows the compounding impact of how when other people can see recognition, it creates that snowball effect. And so it just makes people work better together. They feel more as part of the team.
Smiling man with brown hair wearing a blue Patagonia fleece jacket standing outdoors in a snowy landscape with snow-covered evergreen trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
Greenfield Global
 
 
Recognition can mean different things to different people, but for everyone, you want to feel seen and valued for the work you do. We were able to launch our first global recognition program, STAR, with the help of Awardco.
Smiling woman with long dark hair wearing a purple cardigan, black top, and a white pendant necklace, standing with hands on hips.
Ashley Cato
Vice President People and Culture
Greenfield Global
 
 
Employees are awarded a certain amount of points every month to give out to their peers. We encourage people to recognize not just within their team, but across the company—anyone who goes above and beyond or makes your day a little easier.
Young woman with long black hair smiling against a plain beige wall wearing a gray checkered top.
Paula Useche
People & Culture Manager

FAQ

Frequently asked questions

How does Awardco automate service-anniversary awards?
 

Awardco can use employee data, including hire dates and service dates, to identify eligible employees and trigger service-award programs automatically. Organizations can configure milestone rules, award timing, communications, and recipients so HR teams do not have to track every anniversary manually.

The available automation depends on the employee data provided, the organization’s configuration, and the programs enabled for the account. Organizations can also establish processes for reviewing corrections, rehires, or changes to service-date information.

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Which milestones and recognition formats can we support with Awardco?
 

Organizations can recognize milestones such as five-, 10-, 15-, 20-, and 25-year anniversaries, as well as other employee milestones that fit your organizations program design.

A service-award program can combine points, gifts, or awards with non-monetary recognition, such as certificates, digital messages, manager communications, or company celebrations. Organizations can choose whether to recognize only major anniversaries or create more frequent moments of appreciation between them.

Can we customize the reward amount and catalog for each milestone?
 

Yes. Organizations can configure different award values, eligibility rules, and reward options for each milestone. For example, a 10-year anniversary can have a different budget or catalog from a five-year anniversary.

Admins can use curated catalogs, branded merchandise, physical products, gift cards, experiences, charitable options, or other available rewards to create an experience that fits their culture and program goals. Available options vary by country, reward type, and account configuration.

What can employees choose for their service award?
 

Depending on the organization’s program and location, employees may be able to choose from products, gift cards, experiences, charitable giving, branded merchandise, or other reward options.

This gives employees more flexibility than a single preselected gift and helps organizations accommodate different interests, lifestyles, and locations. The available catalog and any redemption restrictions are determined by the organization’s configuration and applicable requirements.

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How are service awards taxed?
 

Tax treatment depends on the reward type, award value, employee location, and applicable laws and regulations. Some service awards may qualify for different tax treatment than ordinary recognition, while gift cards, cash-equivalent rewards, or other options may be taxable.

Organizations should work with their Finance, payroll, and tax teams to determine the appropriate treatment for each program. Awardco can provide relevant award and redemption data to support the organization’s reporting and payroll processes, but the organization remains responsible for its tax decisions and compliance.

How do employees access and redeem service awards?
 

Employees can access their service awards through the Awardco experience made available by their organization, including supported web or mobile access. They can review the award, select from the available options, and complete redemption according to the program’s rules.

Organizations can use employee communications and rollout materials to help employees access the program. For employees who do not regularly use work email or sit at a desk, organizations may provide alternative communications such as personal-email outreach, printed materials, QR codes, or other supported channels.

How are physical awards and digital recognition delivered?
 

Physical rewards can be shipped to an eligible employee using the delivery information and fulfillment options available for that reward and location. Digital recognition, such as a message or certificate, can be coordinated with the award to create a more complete milestone experience.

Delivery timing, shipping availability, tracking, personalization, and packaging depend on the reward, destination, supplier, and program configuration. Employees and admins can use the available order or fulfillment information to monitor the redemption process.

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How does Awardco support service awards across countries and regions?
 

Awardco can support localized service-award experiences for organizations with employees in multiple countries or regions. Depending on the organization’s configuration, programs can account for local reward options, currencies, languages, fulfillment capabilities, and tax considerations.

The available catalog and delivery experience may differ by country. Global programs should be designed with local requirements and the organization’s legal, Finance, payroll, and tax guidance in mind.

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Ready to see Awardco in action?

Learn how Awardco can build culture, incentivize performance, and power engagement for your team.