Sales Incentive Platform and Programs

High-performing sales teams start here

Build motivated sales teams with customized incentives and quality rewards that employees actually want.

 

Return on recognition

Sales incentives that drive results

Strategic and effective incentives keep your sales force engaged, productive, and focused on what matters most, driving consistent performance across all teams and locations.

22
%
more team productivity
89
%
increase in engagement
147
%
better performance vs competitors

custom incentive programs

Motivation that moves the needle

Easily create any kind of incentive program to motivate teams, increase pipeline velocity, and build better SPIFFs. Custom-built for closers.

How it works

Build programs people actually use

STEP 1

Set budget, goals, and eligibility

Decide what behaviors to drive and what results to reward, then set desired eligibility. Build the incentive to fit the team, culture, and budget.

STEP 2

Tailor rewards to build excitement

Create custom catalogs of items or offer access to millions of global rewards, experiences, tickets, and more—all on the Awardco reward network.

STEP 3

Visualize results and manage performance

Use robust reporting tools to track engagement, participation, reward spend, and more. Easily adjust incentive parameters whenever necessary.

STEP 4

Automate management

Automate reminders, notifications, approvals, reward fulfillment, and point distribution, saving time and effort.

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Testimonials

What our customers say

Recognition through myKudos [Awardco] is one of the most positive aspects of PMG. It showcases employee contributions across the company, helping everyone feel valued and appreciated. Public recognition doesn't just acknowledge hard work—it motivates others to push further and strive for excellence.
Melodie Cottingham
Convergent Video/Audio Director
PMG
We used to give everyone a trophy at our annual event. Now, we reward true top performers. Awardco enables smarter, more meaningful recognition and spend.
Smiling woman with long wavy blonde hair wearing a black top and a pendant necklace against a black background.
Melissa York
SVP, Head of People & Culture
Lockton
This integration to our Slack channel… makes it very easy and seamless. There’s this running log of all of these shout outs, which I think is really powerful.
Smiling man wearing a blue Patagonia fleece jacket standing outdoors with snow-covered pine trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
Kodiak
I genuinely enjoy reading the daily kudos in Slack. Seeing the names and stories of colleagues going above and beyond is inspiring—it motivates me every day and reminds me why I’m proud to be part of PMG.
Melodie Cottingham
Convergent Video/Audio Director
PMG
We selected Awardco after a focus group review. It was hands down unanimous. Everyone loved how clean, easy, and intuitive Awardco was, especially the ‘Who do you want to recognize?’ prompt right when you log in.
Smiling woman with dark wavy hair wearing a lavender blouse and white earrings against a black background.
Selia Wood
AVP, Talent & Engagement
Lockton
When I joined Lockton, we didn’t have a recognition platform. It was the first thing I pushed for—because I’ve seen firsthand how important it is. People want to feel seen and validated.
Smiling woman with long dark hair wearing a purple blouse and white earrings against a black background.
Selia Wood
AVP, Talent & Engagement
Lockton
The product that we're putting out is a lot of fun, but it is not easy to do what we do every single week. People are working really, really hard, and if they feel like just another cog in the machine, that can get disheartening really quickly. Taking that extra time to show appreciation for above-and-beyond effort is really important and reinforces good relationships.
Alejandra Caceres
Senior Vice President of Marketing
Crumbl
We know that there is a direct tie between how recognized and appreciated someone feels and how engaged they are and productive in their work.
Smiling woman with blonde hair wearing a floral-patterned navy jacket and white top against a textured beige background.
Sierra Capone
Director, Wellbeing & Employee Experience
McCormick & Company

Integrations

Automate incentives with sales data

Streamline incentives with seamless connectivity to the sales tools and data you already use.

FAQ

Frequently asked questions

Is Awardco designed for commissions, sales incentives, or both?
 

Awardco sales incentives are designed for performance-based programs such as sales contests, spiffs, promotions, and other short-term or targeted incentives. These programs can complement an organization’s commission or compensation process, but they are not necessarily a replacement for a full commission-calculation and payroll system.

The right approach depends on the organization’s incentive model, performance data, payout requirements, and payroll processes. During evaluation, teams can define which activities belong in Awardco and which remain in their existing compensation systems.

Can Awardco automate incentive calculations and payouts?
 

Awardco can help organizations automate incentive programs using configured rules, eligibility criteria, performance data, approvals, and payout workflows.

Depending on the program, organizations may be able to import or connect performance data, calculate awards according to defined rules, route results for approval, and distribute rewards to eligible employees. This can reduce spreadsheet-based calculations and manual payout administration.

The level of automation depends on the data source, calculation logic, integration method, and program configuration.

Can Awardco support complex incentive rules, quotas, tiers, and eligibility requirements?
 

Organizations can configure incentive programs around rules such as goals, quotas, thresholds, tiers, weighted metrics, time periods, employee groups, locations, and other eligibility conditions.

Programs can be designed for different teams or regions and can account for common changes such as new hires, transfers, promotions, and other eligibility updates. The specific rules supported depend on the program design and available performance data.

How do approvals, bulk payouts, and audit trails work?
 

Organizations can configure approval steps so managers, program owners, finance teams, or other designated reviewers can validate incentive results before rewards are issued.

After approval, eligible awards can be processed individually or in bulk. Program records and reporting can help organizations track eligibility, calculations, approvals, payouts, and adjustments, creating a more consistent and auditable process than email or spreadsheet workflows.

What types of rewards can employees receive?
 

Depending on the organization’s program and location, employees may be able to choose from rewards such as gift cards, merchandise, products, experiences, travel-related options, charitable contributions, or other available rewards.

Organizations can configure reward options around the goals of the program, employee preferences, budget, and local requirements. Some programs may also support cash-like or payroll-connected rewards where available and appropriate.

Available reward types vary by country, program configuration, and applicable tax or payroll rules.

Thought Leadership & Resources

Employee experience resources

Incentivize high-performing teams

Start building incentives that drive productivity, motivate excellence, and build a culture of success.