Create your 2027 engagement playbook (plus live giveaway!)

 

Employee Birthdays & holidays

Celebrate festive occasions with style

Automate celebrations, personalize rewards, and ensure no special occasion goes unnoticed—regardless of where your employees are.

 

Return on recognition

Why celebrate birthdays and holidays at work?

Recognition doesn’t always have to be tied to performance. Celebrating birthdays and holidays offers an easy, reoccurring, and impactful way to show employees they matter. These personal moments deepen engagement and help create a culture of care that resonates far beyond the workplace.

Performance
Stock market trading screen with financial graphs on laptop
69
%
of employees say they would work harder if they felt more appreciated.
69
%
of employees say they would work harder if they felt more appreciated.

It's simple, really: appreciation increases feelings of self-worth and personal value, which helps employees want to put in the effort. And it can be as simple as a "Hey, great work today."

 
Retention
Factory workers in safety gear discussing project during industrial meeting
31
%
lower turnover in companies with strong recognition programs.
31
%
lower turnover in companies with strong recognition programs.

Appreciation leads to greater loyalty. Why? Because when people feel seen and appreciated through recognition, they feel a stronger connection to their workplace. It's simple psychology.

 
Satisfaction
Smiling senior professional in blue blazer during office meeting
81
%
of employees believe personalized recognition improves their workplace satisfaction.
81
%
of employees believe personalized recognition improves their workplace satisfaction.

General appreciation is great, but personalized is even better, and it doesn't have to be overwhelming. Automation tools, integrations, and more make it easier than ever.

 

end-to-end flexibility

Never miss a chance to celebrate

Whether it’s birthdays, national holidays, regional celebrations, or company-centric events, make these meaningful moments unforgettable.

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Automated Recurring Events

Automate birthday and holiday rewards with customizable gifts, messages, or points based on the holiday, tenure, region, or other metadata.

Custom Catalogs

Build custom catalogs from millions of global gift options, so every birthday and holiday feels personal.

Custom Reward Point Amounts

Create flexible reward structures with customizable points to match your culture—perfect for both small wins and big celebrations.

Localization for Regional Traditions

Celebrate globally with localized holidays, cultural events, and recognition tailored to your diverse workforce.

 

Employee Birthdays

Meaningful birthday recognitions

Skip the generic card—and the hassle. Make every employee birthday celebration feel personal:

  • Celebrate peers in a dedicated birthday feed with custom messages
  • Share birthday shoutouts to Slack or monitors for (optional) company-wide visibility
  • Send points or curated gifts employees will actually love
  • Utilize user profiles to give thoughtful, interest-based gifts

testimonials

What customers are saying

PMG
 
 
Our recognition was all over the place before. Awardco brought everything into one centralized, impactful platform.
Middle-aged woman with brown hair wearing a red cardigan and black top, smiling against a white background.
Pam Buyers
Head of Culture at PMG
4Refuel
 
 
Everybody at 4Refuel understands how they make a difference. Whether you’re on a customer site or supporting from the office, you bring value every day.
Shawn McGuire
Manager, Communications - North America
America First Credit Union
 
 
Previously, every manager hand-wrote a message to their employees every six months thanking them for their hard work, and it was all tied in with the bonus distribution. It was very high-touch, very labor intensive, and we had the process down to a science. We liked the connections that formed between managers and employees as a result of this program, but after COVID-19 most of our workforce went remote. Our semi-annual tradition wasn't possible any longer, nor was it feasible.
Smiling man wearing glasses, a black suit, white shirt, and a red patterned tie against a dark blurred background.
Kent Streuling
SVP of HR
Americare Senior Living
 
 
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Smiling woman with wavy blonde hair wearing a red blazer and a silver cross necklace against a blue background.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Utah Jazz
 
 
Prior to Awardco, our process was clunky. Our reps were spending hundreds of hours stacking gifts, delivering them, packaging them. Now that we've been using Awardco, they've been able to focus their [time] elsewhere.
Smiling man in gray suit, white shirt, and patterned tie posing against a gray background.
Casey Glines
Director of Member Experience, Utah Jazz / SEG
Kodiak
 
 
There's plenty of research that shows the compounding impact of how when other people can see recognition, it creates that snowball effect. And so it just makes people work better together. They feel more as part of the team.
Smiling man with brown hair wearing a blue Patagonia fleece jacket standing outdoors in a snowy landscape with snow-covered evergreen trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
The Nest Schools
 
 
The best decision we made was switching from our previous platform to Awardco. The customer service is excellent, the features are amazing, and we LOVE that they take our ideas and make them happen. They are always looking at innovating, which is one of our core values. We are extremely satisfied with Awardco and everyone here at The Nest LOVES the program.
Smiling woman with long wavy burgundy hair standing outdoors near apple tree branches with fruit.
Sara Beer
Director of Core Values
Dubai Airports
 
 
It only takes a moment to thank someone, but that recognition stays with them and inspires them to do even better.
Soosan Abidali
Office Manager, Strategy & Development, Dubai Airports
Dubai Airports
 
 
The implementation was effortless. The Awardco team was incredibly supportive and proactive throughout the journey, offering guidance and expertise that led to a smooth and successful launch of our High Flyer program.
Maha Salem
Senior Manager, Rewards & Recognition, Dubai Airports
WebPT
 
 
I cannot tell you what a relief it was to be able to integrate metadata from our HRIS system so that birthdays and service awards were automatically recognized and sent to our WebPTers. This was a huge, huge accomplishment for our employee engagement.
Britney Burns
Employee Experience Program Manager
Alera Group
 
 
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Smiling woman with blonde hair wearing a black blazer and white blouse against a gray background.
Pam Johnson
VP of HR
PMG
 
 
Recognition truly is a cornerstone of PMG’s culture because it fuels engagement, strengthens relationships, and reinforces the behaviors that drive our success. It allows you to immediately recognize big and small wins where that impact is immediately felt.
Smiling woman with light brown hair wearing gold hoop earrings and a blue and white striped shirt.
Mary O’Brien
Head of Programmatic
PMG
 
 
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Smiling woman with blonde hair wearing a black blazer and gold necklace against a white background.
Monica Gunderson
Talent Management Lead
Southern Oregon Head Start
 
 
Our job was to solve the continuous problem of helping staff feel connected—to each other and to the organization.
Woman with dark hair pulled back, wearing hoop earrings and a black patterned blouse, looking thoughtfully off-camera in an indoor setting.
Shandy Phelps
Family Community Engagement Supervisor
Lockton
 
 
You get the same feeling when you are recognized as when you are recognizing someone else. Awardco gives you that platform and makes it so easy to gain those feelings. I love seeing my team being recognized or my leaders recognizing the teams.
Smiling woman with shoulder-length wavy dark hair wearing a green blouse with textured dots against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner

Thought Leadership & Resources

Employee celebration resources

FAQ

Frequently asked questions

Can organizations restrict birthday or holiday points to a specific catalog?
 

Where supported, organizations can restrict an award to a selected catalog or reward category. For example, onboarding or holiday points may be limited to company swag, while a birthday award may be available across a broader marketplace.

Catalog restrictions can help align the reward with the purpose of the program, the employee population, the company store, or the available budget. The restriction may apply to a specific award, point balance, employee group, or campaign.

The available catalog controls and employee visibility depend on the enabled product and setup. Organizations should confirm whether a catalog can be limited by country, population, category, provider, or event.

What types of birthday and holiday rewards can employees receive?
 

Depending on the configured marketplace and program, employees may receive or choose from:

  • Reward points to spend in an available marketplace
  • Gift cards or digital reward options
  • Company merchandise or a branded swag catalog
  • Curated holiday or seasonal reward collections
  • Travel, experiences, or local activities
  • Charitable donations or a campaign-specific giving option
  • Nonmonetary recognition, messages, or other configured experiences

The available catalog, country coverage, supplier inventory, currency, fulfillment, and point value can vary. Organizations should describe representative categories rather than guarantee a specific brand, item, event, price, or delivery date.

Can organizations choose which employees receive birthday or holiday rewards?
 

Organizations can configure eligibility around approved employee and organizational data. Rules may include location, country, department, employee type, employment status, hire date, or other supported metadata.

This allows a company to run one global program, separate programs by region, or different birthday and holiday experiences for selected populations. A seasonal program may also use different reward values, catalogs, or dates for different locations.

The available filters and rule behavior depend on the connected data source and enabled configuration. Organizations should define how new hires, employees on leave, transfers, terminations, rehired employees, and corrected data are handled.

Can birthday and holiday rewards be personalized?
 

Organizations can typically configure the message, branding, sender, reward value, catalog, visibility, notification, and other elements of the employee experience.

A birthday program might send a personal message with points or a selected gift. A holiday program might offer a broad marketplace, a seasonal catalog, company-branded merchandise, a local gift option, or a campaign-specific reward.

Personalization options vary by program. Organizations should confirm which fields, messages, branding elements, delivery channels, and recognition experiences can be customized before publishing detailed product claims.

Can Awardco automate birthday and holiday recognition?
 

Yes, where the applicable programs and employee data are enabled, organizations can automate birthday recognition and schedule recurring holiday rewards or campaigns.

Birthday automation may use an approved employee birth-date field to identify eligible employees. Holiday programs can be scheduled around a specific date, season, campaign period, or company calendar and may distribute points or another reward to a defined population.

Automation can reduce manual administration, but organizations should validate the source data, trigger timing, employee eligibility, campaign start date, and exception process before launch.

Celebrate any special day

Make birthdays and holidays stand-out events that employees will love.