Don't miss RCGNZ Summit 2026. Seats are limited.

 

Automated Employee Milestones

Make every milestone easier to celebrate

Create a more meaningful experiences without adding more manual work for your team. Awardco helps automate milestone moments while giving employees a recognition experience that feels personal and well timed.

Why Celebrate Your Employees

Feeling valued fuels culture and performance

Celebrating employees builds stronger culture, deeper connection, and lasting engagement across the organization.

Smiling woman in beige blazer looking at phone in urban settingEmployee Appreciation Day notification with 50 points and colorful confetti

Personalization at Scale

Never miss a meaningful moment

Add automation to enhance programs so no milestone, service anniversary, or meaningful moment is missed—boosting belonging and building a culture of recognition.

Systematic Automation settings page with three toggleable features activatedUpcoming Milestones dashboard showing employee birthday and work anniversary

Automation

Hands-free and high impact

Eliminate manual work and ensure every milestone is celebrated on time, every time with integrated automations.

Scalable for Every Team

From small teams to international enterprises, Awardco supports every stage of growth no matter the size or structure.

Built-In Efficiency

Integrate with your HRIS, automate onboarding and anniversaries, and rest easy—every moment is covered.

Inclusive by Design

Every birthday, anniversary, and milestone gets the spotlight it deserves and ensures no one is left out.

Moments worth celebrating

Meaningful ways to celebrate your team

Employee Onboarding

Celebrate new hires with automated and custom recognition that welcomes, engages, and reinforces culture from day one.

Welcome to the Team welcome card from Summit Co. in bright blueEmployee recognition message welcoming new team member with profile picture

Birthdays

Make every employee's birthday count with automated recognitions and meaningful rewards that are personal and memorable.

Diagram illustrating the rate of AWS Lambda invocation with spikes, peaks, valleys, and a 1600 concurrent invocation limit.Birthday rewards page with AirPods Pro and salary increase options

Holidays

Bring festive fun into any recognition strategy with personalized programs for all holidays big and small, with minimal manual effort.

Illustration of a puzzle piece in light blue color on a transparent background.Points awarded for different holidays throughout the year

Service Awards

Never miss another milestone. Recognize tenured employees with automated, global delivery of meaningful service awards.

Illustration of a small potted cactus with two flowers, one pink and one red, on a leafy branch background in a rounded light green shape.Artistic 10-year anniversary award trophy with scenic background

Life Events

From weddings and new homes to furry friends and diplomas, easily recognize every personal milestone.

Abstract blue geometric shape with rounded rectangular formsFour life milestone icons: graduation, new house, engagement, marriage

MemoryBooks®

MemoryBooks enable teammates to contribute heartfelt notes and photos, creating a one-of-a-kind digital or printed celebration.

Green geometric shape resembling a stylized letter L or game pieceDiverse group of coworkers taking a cheerful selfie together

testimonials

See what customers are saying

Dubai Airports
 
 
Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviors, and helps create a culture where everyone feels valued and engaged.
Portrait of a woman wearing a black hijab, with clear skin and natural makeup, looking directly at the camera against a white background.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Utah Valley University
 
 
Previously, recognition was only known between the giver and receiver. Now I feel a lot more connected to colleagues. The My Circle email alerts have made a big difference in helping colleagues feel more connected across our giant campus.
Maddie Bagley
Appreciation Specialist, People & Culture
Utah Valley University
 
 
[Awardco] pulls everybody together… you get to see what everyone’s doing, even across different campuses.
Brenda Betteridge
Business Development Manager
Americare Senior Living
 
 
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Smiling woman with wavy blonde hair wearing a red blazer and a silver cross necklace against a blue background.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Hertz
 
 
Once [Microsoft] Teams became more accessible and we could use Awardco directly through that platform, everything changed. Recognition started happening in real time, right when great work was done, which made it feel truly authentic and helped strengthen our culture.
Trish Concepcion
Revenue Management Team Lead
Texas Roadhouse
 
 
We needed something to unify our recognition programs for all our different locations, and we found that and more with Awardco.
Storey O'Barr
Recognition and Communications Specialist
Utah Valley University
 
 
I love being able to see the full feed of the entire university… before Awardco, I had no idea what was happening in other departments. Being able to see what’s happening across the university really helps you feel more connected.
Julia Escobar
Executive Assistant, Engagement & Effectiveness
PMG
 
 
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Smiling woman with blonde hair wearing a black blazer and gold necklace against a white background.
Monica Gunderson
Talent Management Lead
Alera Group
 
 
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Smiling woman with blonde hair wearing a black blazer and white blouse against a gray background.
Pam Johnson
VP of HR
The Nest Schools
 
 
The best decision we made was switching from our previous platform to Awardco. The customer service is excellent, the features are amazing, and we LOVE that they take our ideas and make them happen. They are always looking at innovating, which is one of our core values. We are extremely satisfied with Awardco and everyone here at The Nest LOVES the program.
Sara Beer
Director of Core Values
Greenfield Global
 
 
Feeling seen and feeling valued… That's one thing that keeps me going every day. We all try to strive for the best and try to help one another. We have a great management system here and everybody is seen and heard.
Aisha Ariyo
Export Logistics Coordinator
Pilot Company
 
 
We appreciate the user-friendly interface and the ample functionality of the platform, which has enabled us to better recognize team members as well as better support end users.
Smiling woman with long wavy blonde hair and gold earrings in a warmly lit indoor setting.
Sica Simon
HR Analyst
Hunt Brothers Pizza
 
 
We've given our employees something they never had before: the power to choose their own rewards. And if that wasn't enough, we save money because the products aren't marked up! Awardco truly brought our recognition programs into the 21st century.
Smiling mature man with gray hair and beard wearing a blue polo shirt and dark blazer.
Jeff Jensen
Director of HR
Hertz
 
 
It's a fun platform. We love to celebrate our wins. Whether we've completed a great project and I want to give them a shout out, or I want to award points for a job well done… It really does help boost my morale and the morale of our employees here at Hertz.
Smiling man with short brown hair wearing a black blazer and white collared shirt standing indoors with a blurred window background.
Mark Nelson
Senior Human Resources Business Partner
4Refuel
 
 
We have an on-the-spot recognition program where leaders can immediately recognize a CRP for demonstrating safe behavior. That recognition is visible across the organization, which motivates others to do the same. Instead of focusing on what went wrong, we’ve shifted our culture to spotlight what’s being done right—and that’s encouraged everyone to follow that path.
Headshot of a man with short black hair wearing a gray blazer and light blue shirt, smiling against a gray cloudy background.
Roshan Varghese
Sr. Director, Environment, Health & Safety

Customer stories

Customer success stories

Smiling person in gray sweatshirt using smartphone against beige background
Using recognition to reduce attrition in retail
30
%
decrease in attrition after implementing Awardco
Child patient smiling with nurse and caregiver in hospital room
Bringing Sunshine to Recognition
20
%
average drop in attrition risk after implementing Awardco
Large group photo of employees outdoors in urban setting with city buildings
Increasing engagement and buy-in for company culture
84
hours
of administrative time saved per year

FAQ

Frequently asked questions

Can automated milestones include points, physical awards, or non-monetary recognition?
 

Depending on the program, an automated milestone can include points, a physical or curated award, a nonmonetary recognition, or a combination of configured elements.

Points may allow employees to choose from a marketplace or a program-specific catalog. A separate catalog or award network can restrict certain milestone points to approved reward categories, such as physical goods, company merchandise, charitable donations, or another defined set of options.

The permitted reward formats, catalog restrictions, fulfillment method, and tax or payroll treatment vary by program and location. Organizations should validate those details before publishing a specific award promise.

Can organizations customize the message and employee experience?
 

Organizations can generally customize the recognition message and related employee experience for an automated milestone. This may include the sender, wording, branding, point value, visibility, notification, catalog, and whether colleagues or managers can contribute messages or memories.

For service anniversaries and other meaningful events, organizations may also choose to surface upcoming milestones, invite comments or photos, or share the recognition in an employee feed where supported.

Automation does not require every event to use the same generic message. Organizations should validate which experience elements can be customized for each program, population, and channel.

Can organizations choose which milestone years or events receive awards?
 

Yes, organizations can configure the milestone schedule and decide which events receive a monetary award, a nonmonetary recognition, a message, a memory-book experience, or another outcome.

For example, an organization may recognize every service anniversary with a message but reserve points or a larger reward for selected years. It may also configure different rules for birthdays, onboarding stages, locations, employee groups, or other populations.

The available schedule, eligibility settings, award types, and population rules depend on the enabled program and configuration.

How does Awardco know when an employee reaches a milestone?
 

Awardco uses approved employee and organizational data to identify when a configured event is approaching or has occurred. Depending on the integration, that data may come from an HRIS, file feed, API, or another supported source.

For service anniversaries, the relevant employee start or hire date is commonly used to determine the milestone. Other events may use information such as birth date, onboarding date, employment status, location, department, or other configured fields.

The accuracy and timing of an automated award depend on the source data, field mapping, update cadence, employee identity matching, and configured rules. Organizations should define which system is authoritative for each trigger field.

Which employee milestones can Awardco automate?
 

Depending on the enabled programs, organizations may be able to automate:

  • Service anniversaries and years-of-service awards
  • Birthdays
  • New-hire onboarding stages
  • Retirement or other life-event recognitions
  • Configured holidays, campaigns, or recurring employee events

Organizations can choose to automate one program or combine milestone automation with peer recognition, manager recognition, wellness, safety, incentive, or other programs. Not every event is available as a standard automated program, so custom use cases should be validated during implementation.

Make every milestone memorable

Easily celebrate every moment, big or small, that shapes employee experience.