Company Overview
About WOW! mobile boutique
WOW! mobile boutique™ specializes in providing cell phones and wireless plans in a customized way across their 80 locations. With no sales pressure, jargon, or confusion, WOW! focuses on providing best-in-class experiences through delivering personalized, unbiased advice in the communities they live, work and play.
The Challenge
Expressing value in a difficult retail space
After surveying employees, WOW! mobile boutique uncovered two critical gaps: employees wanted more personal and rewarding recognition, and they also wanted greater compensation.
Without addressing these gaps, attrition in their retail environment had reached an all-time high. To create a culture where employees felt valued—and to reverse troubling trends—WOW! turned to Awardco for new solutions.
The Solutions
All-in-one recognition to enhance appreciation
Previously, WOW! relied on prepaid Visa cards for recognition, but employees felt this method was impersonal. By adopting Awardco, WOW! created a robust recognition and rewards program where employees have real choice—using points to redeem items through Awardco’s global reward network, from game consoles and vacations to everyday essentials.
Recognition itself also became more personal. WOW! launched a peer-to-peer recognition program, a vibrant social feed, and a core values program, ensuring every employee had multiple, meaningful ways to be seen, valued, and rewarded.
Value-driven compensation through incentives
WOW! didn’t just want to recognize employees—they wanted to incentivize real growth without overextending their budget. Instead of offering expensive and lackluster blanket raises, they restructured their compensation model to focus on performance-based incentives through Awardco.
Employees could now earn more by doing more, with recognition tightly aligned to business success. Every recognition was tied to WOW!’s core values, helping employees connect daily work with company culture and personal growth.
The Results
A rewarding culture that sells itself
WOW! mobile boutique has transformed its workplace culture through recognition that matters and incentives that empower—and they’ve seen some amazing results:
- 120% year-over-year increase in performance
- 30% decrease in attrition
- 50% year-over-year increase in productivity
- 10% increase in engagement
Through smart strategy, targeted improvements, and Awardco’s platform, WOW! built a culture where employees feel seen, valued, and motivated to succeed.
