Better recognition. Better engagement. Better together.

 

External Recognition™

Recognition from the outside in

Give customers, patients, clients, and partners an easy way to spotlight your employees—no login required.

 

customer story

How does external recognition work?

External recognition extends appreciation beyond employees to the customers, fans, and community members who experience an organization's work firsthand. See how the Utah Jazz lets fans publicly recognize staff during games via video board shout-outs.

 

How It Works

What is External Recognition?

Provide customer-facing roles with customer-sourced compliments.

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Create a Program

Design programs with custom requirements that drive your organization's values.

Determine Eligibility

Choose teams eligible for external recognitions based on role, location, or other metadata.

Customize

Kickstart external recognition with templates—add terms, tailored questions, and more to fit your needs.

Manage Approvals & Budgets

Streamline approval workflows, point allocation, and detailed reporting for budget and usage tracking.

Administrative Flexibility

External recognition made easy

Awardco makes it easy to source and display recognitions from satisfied customers.

Print or Link QR Codes

Outside parties scan an employee’s personalized code to recognize them instantly for the entire organization to see.

Celebrate Wins

Add simple approval flows and optional points to celebrate standout employees to make sure no good work goes unnoticed.

Only From Awardco

Where External Recognition works

Healthcare
Food Service
Education
Retail
Home Services
Healthcare

After receiving outstanding care, a patient’s family scans the nurse’s QR code and shares a meaningful message—instantly visible on Awardco to all employees—inspiring better care everywhere.

 
Food Service

After great service, diners scan a QR code and leave recognition for their server. Their manager adds points, and it’s posted for the team to celebrate, encouraging continued spectacular service.

 
Education

A simple thank you from a student shows a teacher their extra effort mattered. Recognition that deepens connection and fuels engagement from student and teacher builds a better world for everyone.

 
Retail

A grateful customer scans a QR code to recognize a cashier’s friendly service. It’s instant, visible, and celebrated company-wide, which builds a culture of customer service that will set you apart.

 
Hospitality

After a technician finishes a job with care and professionalism, the homeowner scans a QR code to send recognition. The shoutout is instantly visible across the company, boosting pride and inspiring service excellence in every home.

 

Testimonials

What our customers say

It's a very fast paced environment. There's a lot of rapport between people and everyone gets along really well and we can joke about the things that are maybe stressful, but we also really celebrate the big wins together.
Alejandra Caceres
Senior Vice President of Marketing
Crumbl
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Smiling middle-aged woman with shoulder-length brown hair wearing a red cardigan, black top, and a beaded necklace.
Pam Buyers
Head of Culture
PMG
We were doing recognition even before we adopted this platform, but this platform made it so easy for our frontline leaders and middle managers to run the recognition program.
Professional headshot of a man with short black hair wearing a gray blazer and light blue shirt, smiling against a gray cloudy background.
Roshan Varghese
Sr. Director, Environment, Health & Safety
4Refuel
The emphasis that Kodiak puts on people and employees first is really unique. We're always looking for opportunities to acknowledge the important and special and above and beyond work that our coworkers are doing.
Black and white portrait of a woman with long wavy hair smiling gently at the camera.
Cassidy Barsdoff
Director, Project Management Office
Kodiak
I’ve been recognized myself, and it felt wonderful—surprising, but also deeply motivating. I’ve also had the privilege of recognizing teams for delivering major projects, which brought departments together in a unified sense of achievement.
Smiling man wearing a blue suit, white shirt, and orange tie against a white background.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Dubai Airports
Awardco makes it really easy to select colleagues that you want to recognize, whether it's one, whether it's multiple. Recognition helps build trust with teammates and leaders.
Smiling man with short hair and beard wearing a dark collared shirt in an outdoor setting.
Brett Miller
VP of Creative
Kodiak
Once [Microsoft] Teams became more accessible and we could use Awardco directly through that platform, everything changed. Recognition started happening in real time, right when great work was done, which made it feel truly authentic and helped strengthen our culture.
Trish Concepcion
Revenue Management Team Lead
Hertz
The High Flyer program has created a culture where both individual and team contributions are celebrated. Success is seen as a shared journey, and recognition helps strengthen that sense of unity.
Close-up portrait of a woman wearing a black hijab against a white background.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Dubai Airports

Integrations

Simplify your workflow

Make recognition part of the daily flow of work, building culture at every touchpoint.

Slack
 
 
Teams
 
 
Outlook
 
 

Let everyone say thanks

Close the loop on recognition by enabling customers, patients, and partners to celebrate great work through External Recognition.