External Recognition™

Recognition from the outside in

Give customers, patients, clients, and partners an easy way to spotlight your employees—no login required.

customer story

How does external recognition work?

External recognition extends appreciation beyond employees to the customers, fans, and community members who experience an organization's work firsthand. See how the Utah Jazz lets fans publicly recognize staff during games via video board shout-outs.

 

How It Works

What is External Recognition?

Provide customer-facing roles with customer-sourced compliments.

Administrative Flexibility

External recognition made easy

Awardco makes it easy to source and display recognitions from satisfied customers.

Print or Link QR Codes

Outside parties scan an employee’s personalized code to recognize them instantly for the entire organization to see.

Celebrate Wins

Add simple approval flows and optional points to celebrate standout employees to make sure no good work goes unnoticed.

Only From Awardco

Where External Recognition works

Healthcare

After receiving outstanding care, a patient’s family scans the nurse’s QR code and shares a meaningful message—instantly visible on Awardco to all employees—inspiring better care everywhere.

 
Food Service

After great service, diners scan a QR code and leave recognition for their server. Their manager adds points, and it’s posted for the team to celebrate, encouraging continued spectacular service.

 
Education

A simple thank you from a student shows a teacher their extra effort mattered. Recognition that deepens connection and fuels engagement from student and teacher builds a better world for everyone.

 
Retail

A grateful customer scans a QR code to recognize a cashier’s friendly service. It’s instant, visible, and celebrated company-wide, which builds a culture of customer service that will set you apart.

 
Hospitality

After a technician finishes a job with care and professionalism, the homeowner scans a QR code to send recognition. The shoutout is instantly visible across the company, boosting pride and inspiring service excellence in every home.

 

Testimonials

What our customers say

For most companies, purpose, mission, and values can end up feeling like just words on paper. That’s why we were so interested in Awardco. It gives us an authentic way to bring our values to life. Every time someone recognizes a teammate, our purpose and values are right there, reinforcing what they look like in action every single day.
Josh Olofson
Vice President of Employee Experience
Crumbl
Never underestimate the power of recognition. Years after I recognized a colleague, they still send me a message on the anniversary of that moment to say it continues to make their day.
Portrait of a woman wearing a black hijab with brown eyes and natural makeup on a white background.
Khulood AlMarzooqi
Director of Total Rewards & Employee Engagement, Dubai Airports
Dubai Airports
We're very deliberate in the culture that we built. It is a constant effort every day. We value integrity, innovation, and we have an awesome culture because of who we hire. We've got a huge team of really talented individuals. They need to know that they're looked up to, that what they do is impactful and it means a lot to those around them.
Bryce Redd
CTO
Crumbl
Awardco filled a huge need for us to bring recognition and incentives across our international organization. We saw a huge upswing in employee engagement and recognition with its adoption.
Ryan F.
HR Training Specialist
Our job was to solve the continuous problem of helping staff feel connected—to each other and to the organization.
Woman with dark hair pulled back, wearing hoop earrings and a black patterned blouse, looking thoughtfully off-camera in an indoor setting.
Shandy Phelps
Family Community Engagement Supervisor
Southern Oregon Head Start
We show our appreciation to our fans and our season ticket members in a variety of ways. Everybody has different preferences and what's meaningful to them. People are so excited that it's something they can only get being a season ticket member.
Casey Glines
Director of Member Experience, Utah Jazz / SEG
Utah Jazz
We were really worried that clinical staff wouldn't be able to log in, being away from their desks. But that hasn't been an issue. Our emergency department senior director, for example, uses it right on the spot. We've seen a strong showing from our clinical departments.
Brianna Lepore
Sr. Talent Development Specialist
Vail Health
With the rollout of Awardco last fall, Lockton has made recognizing others easier, more meaningful, and way more fun. I am HONORED (and blown away!) to be named one of the top recognition recipients since we launched the platform! This isn’t just an award — it’s a reflection of the incredible people I get to work with every day.
Smiling woman with wavy dark hair wearing a teal blouse with textured floral dots, posed against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton

Integrations

Simplify your workflow

Make recognition part of the daily flow of work, building culture at every touchpoint.

Let everyone say thanks

Close the loop on recognition by enabling customers, patients, and partners to celebrate great work through External Recognition.