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External Recognition™

Recognition from the outside in

Give customers, patients, clients, and partners an easy way to spotlight your employees—no login required.

customer story

How does external recognition work?

External recognition extends appreciation beyond employees to the customers, fans, and community members who experience an organization's work firsthand. See how the Utah Jazz lets fans publicly recognize staff during games via video board shout-outs.

 

How It Works

What is External Recognition?

Provide customer-facing roles with customer-sourced compliments.

Administrative Flexibility

External recognition made easy

Awardco makes it easy to source and display recognitions from satisfied customers.

Print or Link QR Codes

Outside parties scan an employee’s personalized code to recognize them instantly for the entire organization to see.

Celebrate Wins

Add simple approval flows and optional points to celebrate standout employees to make sure no good work goes unnoticed.

Only From Awardco

Where External Recognition works

Healthcare

After receiving outstanding care, a patient’s family scans the nurse’s QR code and shares a meaningful message—instantly visible on Awardco to all employees—inspiring better care everywhere.

 
Food Service

After great service, diners scan a QR code and leave recognition for their server. Their manager adds points, and it’s posted for the team to celebrate, encouraging continued spectacular service.

 
Education

A simple thank you from a student shows a teacher their extra effort mattered. Recognition that deepens connection and fuels engagement from student and teacher builds a better world for everyone.

 
Retail

A grateful customer scans a QR code to recognize a cashier’s friendly service. It’s instant, visible, and celebrated company-wide, which builds a culture of customer service that will set you apart.

 
Hospitality

After a technician finishes a job with care and professionalism, the homeowner scans a QR code to send recognition. The shoutout is instantly visible across the company, boosting pride and inspiring service excellence in every home.

 

Testimonials

What our customers say

Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Smiling middle-aged woman with shoulder-length brown hair wearing a red cardigan, black top, and a beaded necklace.
Pam Buyers
Head of Culture
PMG
As we’ve scaled, we’ve lost the day-to-day visibility into our people. Awardco fills that gap. Peer recognition surfaces contributions that would otherwise go unnoticed—especially from introverts or quiet top performers.
Smiling woman with long blonde wavy hair wearing a black top and pendant necklace on a black background.
Melissa York
SVP, Head of People & Culture
Lockton
The product that we're putting out is a lot of fun, but it is not easy to do what we do every single week. People are working really, really hard, and if they feel like just another cog in the machine, that can get disheartening really quickly. Taking that extra time to show appreciation for above-and-beyond effort is really important and reinforces good relationships.
Alejandra Caceres
Senior Vice President of Marketing
Crumbl
Awardco makes it really easy to select colleagues that you want to recognize, whether it's one, whether it's multiple. Recognition helps build trust with teammates and leaders.
Smiling man with short hair and beard wearing a dark collared shirt in an outdoor setting.
Brett Miller
VP of Creative
Kodiak
As I’ve transitioned contractors into full-time roles, I’ve used myKudos [Awardco] as an incentive to help them engage with PMG’s culture. It may take time to fully understand all the offerings, but seeing kudos in action helps new team members recognize the value of the platform.
Melodie Cottingham
Convergent Video/Audio Director
PMG
Through our work phones, we get an email when we’ve earned points, and then we can log in to see our total, explore reward options, and decide how we want to use them. It stays top of mind throughout the day—whether we’re driving or working at customer sites.
Christopher Whilsmith
Certified Refueling Professional
4Refuel
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Smiling woman with wavy blonde hair wearing a red blazer and a silver cross necklace against a blue background.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Americare Senior Living
We created ‘Celebrating Culture’—a program where we reward engagement at everything from costume contests to lunch-and-learns. Awardco makes it easy to motivate and recognize employees both in person and remotely.
Smiling woman with shoulder-length dark wavy hair wearing a green textured blouse against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton

Integrations

Simplify your workflow

Make recognition part of the daily flow of work, building culture at every touchpoint.

Let everyone say thanks

Close the loop on recognition by enabling customers, patients, and partners to celebrate great work through External Recognition.