External Recognition™

Recognition from the outside in

Give customers, patients, clients, and partners an easy way to spotlight your employees—no login required.

customer story

How does external recognition work?

External recognition extends appreciation beyond employees to the customers, fans, and community members who experience an organization's work firsthand. See how the Utah Jazz lets fans publicly recognize staff during games via video board shout-outs.

 

How It Works

What is External Recognition?

Provide customer-facing roles with customer-sourced compliments.

Administrative Flexibility

External recognition made easy

Awardco makes it easy to source and display recognitions from satisfied customers.

Print or Link QR Codes

Outside parties scan an employee’s personalized code to recognize them instantly for the entire organization to see.

Celebrate Wins

Add simple approval flows and optional points to celebrate standout employees to make sure no good work goes unnoticed.

Only From Awardco

Where External Recognition works

Healthcare

After receiving outstanding care, a patient’s family scans the nurse’s QR code and shares a meaningful message—instantly visible on Awardco to all employees—inspiring better care everywhere.

 
Food Service

After great service, diners scan a QR code and leave recognition for their server. Their manager adds points, and it’s posted for the team to celebrate, encouraging continued spectacular service.

 
Education

A simple thank you from a student shows a teacher their extra effort mattered. Recognition that deepens connection and fuels engagement from student and teacher builds a better world for everyone.

 
Retail

A grateful customer scans a QR code to recognize a cashier’s friendly service. It’s instant, visible, and celebrated company-wide, which builds a culture of customer service that will set you apart.

 
Hospitality

After a technician finishes a job with care and professionalism, the homeowner scans a QR code to send recognition. The shoutout is instantly visible across the company, boosting pride and inspiring service excellence in every home.

 

Testimonials

What our customers say

We were looking for a simple yet effective platform with a user-friendly interface, and Awardco ticked all the boxes. Through Awardco, we’ve been able to integrate multiple recognition touchpoints into one platform.
Maha Salem
Senior Manager, Rewards & Recognition, Dubai Airports
Dubai Airports
Working with Awardco’s Center of Excellence was an incredibly valuable part of shaping our recognition strategy. Katie brought a depth of real-world, enterprise experience that helped us think more holistically about what we were building and how it would scale over time. She guided us through key considerations, from award values and program structure to governance and budget, in a way that felt both practical and aligned with our organizational goals. What stood out most was her ability to help us strike the right balance between meaningful guidelines and employee autonomy. We wanted to create a program that maintained consistency and oversight, while still empowering employees to recognize one another in ways that feel genuine and personal. Katie provided thoughtful, practical recommendations that made that balance feel achievable. As a result, we're starting with a high level of confidence in the recognition strategy we’re building at Pennrose.
Janel Field, EdD
Director of Organizational Effectiveness
Pennrose
We needed something to unify our recognition programs for all our different locations, and we found that and more with Awardco.
Storey O'Barr
Recognition and Communications Specialist
Texas Roadhouse
I received a High Flyer last month from my line manager for going the extra mile on a project. It was a wonderful surprise and a true appreciation of my hard work.
Lav Kumar
Senior Manager, Project Management, Dubai Airports
Dubai Airports
The product that we're putting out is a lot of fun, but it is not easy to do what we do every single week. People are working really, really hard, and if they feel like just another cog in the machine, that can get disheartening really quickly. Taking that extra time to show appreciation for above-and-beyond effort is really important and reinforces good relationships.
Alejandra Caceres
Senior Vice President of Marketing
Crumbl
It's definitely a lot easier because you don't have to carry your gift around with you at the whole game or take a special trip down there. You just order your award and then it comes in the mail.
Dave Long
Season Ticket Member
Utah Jazz
The High Flyer program has created a culture where contributions—big or small—are celebrated. Everyone feels seen and valued, reinforcing our belief that success is a shared journey and that we grow together.
Mariam Al Shemsi
Head of Strategic Partnerships in Learning, Dubai Airports
Dubai Airports
We did our first cycling project on the runway. It was a crazy and challenging idea, but the team did an amazing job—and receiving a High Flyer for it felt incredible.
Smiling man with dark hair and beard wearing a black shirt against a gray background.
Barkin Ozdemir
Content Development Manager, Brand & Communications, Dubai Airports
Dubai Airports

Integrations

Simplify your workflow

Make recognition part of the daily flow of work, building culture at every touchpoint.

Let everyone say thanks

Close the loop on recognition by enabling customers, patients, and partners to celebrate great work through External Recognition.