We've put a lot of resources and focus on associate engagement and overall morale and wellness. Because of the initiatives that we've put forth this year, we've realized an 8.2% reduction in our turnover rate.

The scalability of the Awardco platform makes it the perfect partner for Dubai Airports. It evolves as we evolve—allowing us to introduce new efficiencies and features while keeping recognition simple and user-friendly.

Our frontline workers are the core of what we do and the core of our customer experience. We launched Microsoft Teams for all employees. We have the Awardco interface added to the platform, so our employees can now recognize each other directly from their phones on their app while they're working. If they see a great job, they can do an immediate shout out and make that difference.

All of our locations have TV screens in some area of the facility. When you look up at the screen, not only do you get to see the recognition that you may have shared with somebody or that you may have received, but you get to see it across the company. Having a program that enables that to be done and shared is very special.

I'd like for others to look at Hertz and say ‘they're doing something right’. They're listening to employees, taking that feedback and continuing to build upon their recognition programs. Just to let them know that it is part of our culture and it's not just a platform.

Awardco is central to our strategy around helping people feel connected across the organization in the work that they do. Our strength is that we have diversity across all our offices. So collaboration may be the soul of a layer group, that tie that binds our unique cultures together. But we really want to celebrate and recognize the diversity across our offices, and that is our strength. Awardco helps us create that visible platform for everybody to see the good work and the unique ways that people are solving problems around the organization.

Recognition is vital in a large, fast-paced, and dynamic environment like ours. It motivates our people, reinforces our corporate behaviors, and helps create a culture where everyone feels valued and engaged.

Awardco's fast, compassionate service ensured an employee received a much-needed gift card in time for an urgent personal purchase. It wasn't just a reward—it was a meaningful act of support when it mattered most.