For most companies, purpose, mission, and values can end up feeling like just words on paper. That’s why we were so interested in Awardco. It gives us an authentic way to bring our values to life. Every time someone recognizes a teammate, our purpose and values are right there, reinforcing what they look like in action every single day.

Our investment to leverage the Center of Excellence team at Awardco was the best decision we made. Katie didn’t just advise, she partnered. She brought deep healthcare expertise and helped us translate what recognition should feel like for clinicians into something that actually works for a deskless, clinical workforce. With her leadership, we built our Awardco instance as a true virtual haven: a values-based recognition experience designed with and for our teams, easily accessible, and directly tied to our mission. The result is an always-on program that makes it easy to celebrate the moments that matter — strengthening connection, belonging, and pride across the organization.

It’s really meaningful to see CRPs who are out on the road by themselves, along with employees working from home, still interacting and connecting through the platform. It’s almost like our 4Refuel Facebook—bringing everyone together no matter where they’re working.

Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.

Never underestimate the power of recognition. Years after I recognized a colleague, they still send me a message on the anniversary of that moment to say it continues to make their day.

Awardco actually cost us less than what we were doing in the past, and it's had a bigger impact on our ROI and employee engagement.

When I pitched Awardco to our leadership team, I shared the risk of losing connection as we grow. I framed it as a strategic need. Their response? ‘Stop talking. Just do it.

One of the great things about Awardco is it's simple and it's easy to use. So having that intuitive platform allows our employees to quickly hop online and recognize each other in a way that's meaningful and fun.