Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

When employees feel seen and appreciated, they’re more engaged and engagement drives performance. Using Awardco helps leaders and managers recognize impact in real time and that momentum drives continued and lasting success.
Smiling woman with blonde hair wearing a black blazer and a delicate gold necklace against a white background.
Monica Gunderson
Talent Management Lead
PMG
Thanks to Christi and the Awardco Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact.
Smiling woman with long wavy hair wearing a navy blazer and light pink shirt in a bright office setting.
Sarah Mazzocco
Chief People Officer
Americare Senior Living
The metrics spoke for themselves—over eighty percent utilization and more than eight thousand recognitions. It’s exciting to see people using the program and finding real value in it.
Smiling young woman with long dark hair wearing a gray checkered shirt against a plain light background.
Paula Useche
People & Culture Manager
Greenfield Global
One of the best parts of myKudos [Awardco] is seeing others rally around a recognition post—commenting, reacting, and adding to the praise. I love scrolling through the kudos channel and seeing teammates from other accounts getting hyped up for the great work they’re doing. It really creates a sense of community across the agency.
Smiling young man with light brown hair and beard wearing a blue checkered dress shirt against a dark wall.
Colby Green
Paid Social Senior Associate
PMG
Whether it’s recognizing a peer or a member of our team, Awardco is so simple and intuitive.
Black and white portrait of a smiling woman with long wavy hair wearing a dark top, sitting indoors.
Cassidy Barsdoff
Director, Project Management Office
Kodiak
Automation is something that is really important for us—we try to automate as much as we can so that we can focus on what's important. And Awardco's automation and integrations have fit in perfectly.
Brittany Madonna
Senior VP of Marketing & Communications
The Nest Schools
It’s much more personalized for the person celebrating their anniversary. From an operations standpoint, it’s helped us recognize employees on the actual day it matters most, instead of long after the moment has passed.
Smiling man with short dark spiked hair and beard wearing a black shirt against white background.
Josh Olofson
Vice President of Employee Experience
Crumbl
Being a nurse, I know that oftentimes it's hard to keep coming back day after day. It often goes without recognition or gratitude, but Sunshine has given us the opportunity to empower our team and our leaders with the ability to recognize others. We're proud to have seen such high engagement from our team members submitting recognitions on the platform.
Madeline Quinn
Employee Experience Manager
Children's Nebraska

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.