Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Trusted by 3,000+ organizations worldwide

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

Measure and optimize impact

Gain valuable insights into engagement, recognition trends, and event success with real-time reporting and analytics.

Automate and streamline recognition

Reduce manual work with automated reward distribution and seamless integration into your existing marketing workflows.

Strengthen customer relationships

Build long-term loyalty by recognizing customers, partners, and sponsors with exclusive incentives, gifts, and experiences.

Recognize overlooked contributors

Show appreciation for the marketing, logistics, and planning teams who work tirelessly to bring events to life with seamless peer and manager recognition.

Drive event engagement

Keep attendees actively involved with AwardCodes™, gamified incentives, and real-time recognition that makes participation fun and rewarding.

Train bridge over river at sunset with golden sky and dramatic light

“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”

Lauren Long

HR Operations Manager

Premium Features

Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

If I were to describe the High Five Club [Awardco] in a couple words, I'd say it's collaborative and it's contagious.

Smiling middle-aged woman with short blonde hair wearing a brown jacket, chandelier earrings, and a chunky necklace against a blue backdrop.

Pat Cokingtin

Senior VP of Sales & Marketing

All of our locations have TV screens in some area of the facility. When you look up at the screen, not only do you get to see the recognition that you may have shared with somebody or that you may have received, but you get to see it across the company. Having a program that enables that to be done and shared is very special.

Smiling woman with straight black hair wearing a purple cardigan, black top, and white pendant necklace, standing with hands on hips.

Ashley Cato

Vice President People and Culture

When I joined Lockton, we didn’t have a recognition platform. It was the first thing I pushed for—because I’ve seen firsthand how important it is. People want to feel seen and validated.

Smiling woman with long dark hair wearing a purple blouse and white earrings against a black background.

Selia Wood

AVP, Talent & Engagement

Our Regional Vice Presidents take these cards [AwardCodes] to the General Managers conference, enabling them to award GMs on the spot for their exceptional contributions.

Ann O'Keefe

Director of Benefits

The metrics spoke for themselves—over eighty percent utilization and more than eight thousand recognitions. It’s exciting to see people using the program and finding real value in it.

Smiling young woman with long dark hair wearing a gray checkered shirt against a plain light background.

Paula Useche

People & Culture Manager

Our job was to solve the continuous problem of helping staff feel connected—to each other and to the organization.

Woman with dark hair pulled back, wearing hoop earrings and a black patterned blouse, looking thoughtfully off-camera in an indoor setting.

Shandy Phelps

Family Community Engagement Supervisor

AwardCodes are like handing out cash—they’re quick, powerful, and remove all the admin work. I call it the Oprah moment: ‘You get AwardCodes! And you get AwardCodes!

Smiling woman with wavy dark hair wearing a green blouse with textured dots against a black background.

Tisa Penny

Engagement & Events Lead, 2025 Recognition Rockstar Winner

Our frontline workers are the core of what we do and the core of our customer experience. We launched Microsoft Teams for all employees. We have the Awardco interface added to the platform, so our employees can now recognize each other directly from their phones on their app while they're working. If they see a great job, they can do an immediate shout out and make that difference.