Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

We created ‘Celebrating Culture’—a program where we reward engagement at everything from costume contests to lunch-and-learns. Awardco makes it easy to motivate and recognize employees both in person and remotely.
Smiling woman with shoulder-length dark wavy hair wearing a green textured blouse against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton
We can now give a shoutout to someone even if they’re in a different location—something we couldn’t do before. It just makes it easy when it’s all in one place.
Smiling woman with glasses and short brown hair wearing a red vest over a black top standing against a brick wall.
Lorie Miller
Business Systems Analyst
Greenfield Global
Through Awardco, we've been able to create an offer where they can go on and pick from a variety of gifts. It's super convenient that way. These gifts are exclusive. It's created just for them. We've done sweatshirts, bags, quarter zips, backpacks… we've done pickleball paddles.
Smiling man in a gray suit jacket, white shirt, and patterned tie against a gray background.
Casey Glines
Director of Member Experience, Utah Jazz / SEG
Utah Jazz
Back in the day, you'd get this big booklet of paper tickets and you'd tear them out. Now, it's all automated and it's simple. It came straight to my house, and it was just first class.
Dave Long
Season Ticket Member
Utah Jazz
We show our appreciation to our fans and our season ticket members in a variety of ways. Everybody has different preferences and what's meaningful to them. People are so excited that it's something they can only get being a season ticket member.
Smiling man in gray suit jacket and patterned tie against a gray background.
Casey Glines
Director of Member Experience, Utah Jazz / SEG
Utah Jazz
Our frontline workers are the core of what we do and the core of our customer experience. We launched Microsoft Teams for all employees. We have the Awardco interface added to the platform, so our employees can now recognize each other directly from their phones on their app while they're working. If they see a great job, they can do an immediate shout out and make that difference.
Jessica Mollica
Vice President, Human Resources Field
Hertz
It feels very good to get recognized. You put in so much hard work, and when someone acknowledges it, you feel appreciated and valued. I think that’s the key.
Aisha Ariyo
Export Logistics Coordinator
Greenfield Global
AwardCodes are like handing out cash—they’re quick, powerful, and remove all the admin work. I call it the Oprah moment: ‘You get AwardCodes! And you get AwardCodes!
Smiling woman with wavy dark hair wearing a green blouse with textured dots against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.