Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

All of our locations have TV screens in some area of the facility. When you look up at the screen, not only do you get to see the recognition that you may have shared with somebody or that you may have received, but you get to see it across the company. Having a program that enables that to be done and shared is very special.
Smiling woman with straight black hair wearing a purple cardigan, black top, and white pendant necklace, standing with hands on hips.
Ashley Cato
Vice President People and Culture
Greenfield Global
Bravo has been a real game changer for us. Every day, employees are actively seeking out opportunities to recognize one another. They can celebrate meaningful milestones in their own lives and in their peers’ lives, and they can see great work happening across the organization. It’s created space for recognition to thrive.
Woman with long dark hair wearing a black top, smiling against a plain gray background.
Lola Fawole
VP of HR Americas
McCormick & Company
Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognized helps you feel more connected with the team.
Christopher Whilsmith
Certified Refueling Professional
4Refuel
Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programs really got them energized. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.
Marna Lagerquist
Manager, Talent Acquisition and Development
4Refuel
We’ve always had some sort of recognition program, but never anything all-inclusive where all associates at every location were engaged in the same program—until Awardco.
Woman with long dark hair with auburn highlights, wearing a black top, smiling against a gray background.
Dawn Bloch
Chief People Officer
NIBCO
We really got serious about thinking through how recognition fit into our strategic roadmap as a company. Our Bravo feed rapidly expands the number of people I feel like I'm in contact with and can interact with.
Smiling woman with glasses, pearl necklace, and pearl earrings wearing a black blazer and red top against a gray background.
Sarah Piper
CHRO
McCormick & Company
We're present in pretty much every continent in the world, and there's no limitation to our recognition system. We see recognitions from Brazil to the US, from Japan to China, from South Africa to France, and everyone is engaged.
Favio Paiva
Workday Specialist
Ultradent Products
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Smiling woman with wavy blonde hair wearing a red blazer and a silver cross necklace against a blue background.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Americare Senior Living

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.