Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

We’ve made myKudos [Awardco] a key part of how we work at all levels—whether you’re a people manager or an individual contributor. MyKudos is just as powerful when peers recognize each other, creating a culture of appreciation across the organization
Smiling woman with long wavy hair wearing a blue and white striped shirt with folded arms against a light blue background.
Mary O’Brien
Head of Programmatic
PMG
We're present in pretty much every continent in the world, and there's no limitation to our recognition system. We see recognitions from Brazil to the US, from Japan to China, from South Africa to France, and everyone is engaged.
Favio Paiva
Workday Specialist
Ultradent Products
Awardco is the perfect platform for our employee recognition program. It supports our unique employee culture and community.
Rosie Scannell
Global HR
TaylorMade
Positive recognition is contagious, and myKudos [Awardco] serves as an incredible platform to uplift others, celebrate their wins, and inspire everyone to give their best to PMG and our clients.
Melodie Cottingham
Convergent Video/Audio Director
PMG
We have an on-the-spot recognition program where leaders can immediately recognize a CRP for demonstrating safe behavior. That recognition is visible across the organization, which motivates others to do the same. Instead of focusing on what went wrong, we’ve shifted our culture to spotlight what’s being done right—and that’s encouraged everyone to follow that path.
Headshot of a man with short black hair wearing a gray blazer and light blue shirt, smiling against a gray cloudy background.
Roshan Varghese
Sr. Director, Environment, Health & Safety
4Refuel
People always say, 'Oh, where'd you get that?' 'Oh, that's a season ticket gift.
Christopher Zambos
Season Ticket Member
Utah Jazz
Using Awardco, we received 122 nominations for 80 unique nominees in just 10 days. This is the most internal nominations we’ve ever gotten, and we've had so much positive feedback from our coworkers on the user experience!
Smiling woman with long curly hair wearing a purple cardigan and a floral dress against a plain background.
Rebecca Wolff
Media Relations
TD SYNNEX
Our main goal was to move platforms and not lose traction because the use of the platform was so important to us. And we were able to do that. We were able to meet that goal and we exceeded that goal.
Smiling woman with long wavy hair wearing a navy blazer and light pink button-up shirt in a bright office setting.
Sarah Mazzocco
Chief People Officer
Americare Senior Living

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.