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Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

This integration to our Slack channel… makes it very easy and seamless. There’s this running log of all of these shout outs, which I think is really powerful.
Smiling man wearing a blue Patagonia fleece jacket standing outdoors with snow-covered pine trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
Kodiak
We didn't want or need a bunch of bells and whistles. We needed an efficient platform that would empower the recognition and reward programs we wanted to run. Awardco has worked so well—and continues to work so well.
Smiling man with glasses and beard wearing a black polo shirt and lanyard with 'WOW! mobile boutique' logo.
Michael Cioffi
Director, Marketing, Communication, and Experience
WOW! mobile boutique
Awardco is such a great way to show employees appreciation. No more having to guess what items will be used or wasting money on items that people don't care about. Employees have control over their rewards!
Anonymous
Director of Communication
Through Awardco, we've been able to create an offer where they can go on and pick from a variety of gifts. It's super convenient that way. These gifts are exclusive. It's created just for them. We've done sweatshirts, bags, quarter zips, backpacks… we've done pickleball paddles.
Smiling man in a gray suit jacket, white shirt, and patterned tie against a gray background.
Casey Glines
Director of Member Experience, Utah Jazz / SEG
Utah Jazz
This product makes our workplace better. Full stop.
Anonymous
Designer
Using the Awardco mobile app has made it so much easier to recognize our team in the moment. I love being able to snap a quick photo and send recognition right from my phone while I am on the go, so those feelings of appreciation are never lost. In a hospital environment where our people are rarely at a desk, having that kind of flexibility is incredibly important.
Madeline Quinn
Employee Experience Manager
Children's Nebraska
It’s much more personalized for the person celebrating their anniversary. From an operations standpoint, it’s helped us recognize employees on the actual day it matters most, instead of long after the moment has passed.
Smiling man with short dark spiked hair and beard wearing a black shirt against white background.
Josh Olofson
Vice President of Employee Experience
Crumbl
With AI becoming more prominent, recognition helps us maintain the humanity and connection that define our culture. It highlights where employees create true value, even as technology expands.
Smiling woman with long dark hair wearing a black blazer and red lipstick against a gray background.
Lola Fawole
VP of HR Americas
McCormick & Company

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.