Create your 2027 engagement playbook (plus live giveaway!)

 

Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

Our Regional Vice Presidents take these cards [AwardCodes] to the General Managers conference, enabling them to award GMs on the spot for their exceptional contributions.
Ann O'Keefe
Director of Benefits
Cinemark
With the rollout of Awardco last fall, Lockton has made recognizing others easier, more meaningful, and way more fun. I am HONORED (and blown away!) to be named one of the top recognition recipients since we launched the platform! This isn’t just an award — it’s a reflection of the incredible people I get to work with every day.
Smiling woman with wavy dark hair wearing a teal blouse with textured floral dots, posed against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton
I’ve been able to see how much recognition has changed since we started using Awardco. From an admin perspective, it’s become so much more manageable and has saved me countless hours. Birthdays, anniversaries, and new-hire milestones are all automated through Workday, new hires get points at 30 and 60 days, and employees are recognized automatically for birthdays and anniversaries.
Smiling young woman with long brown hair wearing a black top against a pink background.
Shannon Martell
Employee Experience Specialist
Crumbl
Whether it’s recognizing a peer or a member of our team, Awardco is so simple and intuitive.
Black and white portrait of a smiling woman with long wavy hair wearing a dark top, sitting indoors.
Cassidy Barsdoff
Director, Project Management Office
Kodiak
If we retain a teacher, that’s 20 students we get to serve. Going from 45% turnover to 8% means we’ve kept 85–90 more staff. That’s an incredible impact on both our children and our budget.
Smiling woman with long black hair wearing a black and white striped turtleneck sweater against a plain light background.
Amber Lease
Human Resource Director
Southern Oregon Head Start
All of our locations have TV screens in some area of the facility. When you look up at the screen, not only do you get to see the recognition that you may have shared with somebody or that you may have received, but you get to see it across the company. Having a program that enables that to be done and shared is very special.
Smiling woman with straight black hair wearing a purple cardigan, black top, and white pendant necklace, standing with hands on hips.
Ashley Cato
Vice President People and Culture
Greenfield Global
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Smiling middle-aged woman with shoulder-length brown hair wearing a red cardigan, black top, and a beaded necklace.
Pam Buyers
Head of Culture
PMG
I love the simplicity of the program and the ease of taxes. We were really worried about that, but it's been really easy.
Nealy Whisler
Global Director of Talent Management
Percepta

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.