Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Trusted by 3,000+ organizations worldwide

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

Measure and optimize impact

Gain valuable insights into engagement, recognition trends, and event success with real-time reporting and analytics.

Automate and streamline recognition

Reduce manual work with automated reward distribution and seamless integration into your existing marketing workflows.

Strengthen customer relationships

Build long-term loyalty by recognizing customers, partners, and sponsors with exclusive incentives, gifts, and experiences.

Recognize overlooked contributors

Show appreciation for the marketing, logistics, and planning teams who work tirelessly to bring events to life with seamless peer and manager recognition.

Drive event engagement

Keep attendees actively involved with AwardCodes™, gamified incentives, and real-time recognition that makes participation fun and rewarding.

Train bridge over river at sunset with golden sky and dramatic light

“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”

Lauren Long

HR Operations Manager

Premium Features

Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.

Smiling woman with blonde hair wearing a black blazer and gold necklace against a white background.

Monica Gunderson

Talent Management Lead

Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programs really got them energized. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.

Marna Lagerquist

Manager, Talent Acquisition and Development

Recognition just reminds you that no, you are seen. Your work is not for nothing. You are appreciated. It feels great and helps you stay motivated, even when things are tough.

Smiling man wearing a blue Patagonia fleece jacket standing outdoors in a snowy landscape with evergreen trees in the background.

Zach Makoutz

Sr. Manager, Category Sales Product

I love the simplicity of the program and the ease of taxes. We were really worried about that, but it's been really easy.

Nealy Whisler

Global Director of Talent Management

The onboarding process was very encouraging. We weren't given the program and told to figure it out on our own—we've had someone to lean on the entire time, someone who helped us navigate this big, company-wide change.

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Ryan Zellner

Marketing & Corporate Communications Manager

Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognized helps you feel more connected with the team.

Christopher Whilsmith

Certified Refueling Professional

We use recognition as a tool to motivate and encourage our employees—everyone knows Awardco because we actively use it for any and all incentives for employees.

Smiling woman with long blonde hair wearing pearl earrings, a matching necklace, a white top, and a black blazer in a blurred office background.

Monica Delgado

Senior Manager of Total Rewards

Being a nurse, I know that oftentimes it's hard to keep coming back day after day. It often goes without recognition or gratitude, but Sunshine has given us the opportunity to empower our team and our leaders with the ability to recognize others. We're proud to have seen such high engagement from our team members submitting recognitions on the platform.