Create your 2027 engagement playbook (plus live giveaway!)

 

Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact, and recognize the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognize contributions, and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimize impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognize overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard one bad thing about Awardco from our employees. It’s taken off much better than we expected it to because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

 Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest, and participation.

Scattered reward cards with QR codes in blue, black, and pink colors
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits, or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers, and other third parties to recognize the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

There's plenty of research that shows the compounding impact of how when other people can see recognition, it creates that snowball effect. And so it just makes people work better together. They feel more as part of the team.
Smiling man with brown hair wearing a blue Patagonia fleece jacket standing outdoors in a snowy landscape with snow-covered evergreen trees in the background.
Zach Makoutz
Sr. Manager, Category Sales Product
Kodiak
When people join Americare, we want them to feel like they're part of something bigger than just a job, that it's part of having purpose because they get to make a difference in residents' lives.
Smiling woman with wavy blonde hair wearing a red blazer, black top, and a silver cross necklace against a blue-gray background.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Americare Senior Living
We really got serious about thinking through how recognition fit into our strategic roadmap as a company. Our Bravo feed rapidly expands the number of people I feel like I'm in contact with and can interact with.
Smiling woman with glasses, pearl necklace, and pearl earrings wearing a black blazer and red top against a gray background.
Sarah Piper
CHRO
McCormick & Company
When I joined Lockton, we didn’t have a recognition platform. It was the first thing I pushed for—because I’ve seen firsthand how important it is. People want to feel seen and validated.
Smiling woman with long dark hair wearing a purple blouse and white earrings against a black background.
Selia Wood
AVP, Talent & Engagement
Lockton
We’ve always had some sort of recognition program, but never anything all-inclusive where all associates at every location were engaged in the same program—until Awardco.
Woman with long dark hair with auburn highlights, wearing a black top, smiling against a gray background.
Dawn Bloch
Chief People Officer
NIBCO
I could rave to millions of people that I think this should be the platform of choice.
Smiling young man with short dark hair wearing a blue and white checkered shirt against a blue gradient background.
Ryan Zellner
Marketing & Corporate Communications Manager
Ampirical
We were doing recognition even before we adopted this platform, but this platform made it so easy for our frontline leaders and middle managers to run the recognition program.
Professional headshot of a man with short black hair wearing a gray blazer and light blue shirt, smiling against a gray cloudy background.
Roshan Varghese
Sr. Director, Environment, Health & Safety
4Refuel
We love to catch our team members doing great things! They can’t pour into others from an empty cup. That’s why we invest in recognition and take the time to celebrate our people.
Smiling woman with long brown hair wearing a navy blazer and light pink shirt in a bright office setting.
Sarah Mazzocco
Chief People Officer
Americare Senior Living

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organization track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogs when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the program, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalog or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalog options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programs, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organize, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programs, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfillment model for each event.

What can Events and Marketing teams use Awardco for?
 

Events and Marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-up, branded stores, and other approved reward experiences.

Programs can support a one-time event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.