Recognition for Marketing & Events

Elevate events and campaigns with seamless recognition

Engage attendees, amplify brand impact and recognise the teams behind the scenes—all with one powerful platform.

Features for Marketing & Events

Unlock event and campaign success

Awardco makes it easy to enhance event experiences, recognise contributions and strengthen brand loyalty for attendees and employees alike.

 
Measure and optimise impact
 
Automate and streamline recognition
 
Strengthen customer relationships
 
Recognise overlooked contributors
 
Drive event engagement
Train bridge over river at sunset with golden sky and dramatic light
“We haven’t heard a bad word about Awardco from our employees. It’s taken off much better than we expected because the employees love it.”
Lauren Long
HR Operations Manager

Premium Features

Drive event engagement with premium features

Empower events and brand teams to drive greater engagement, interest and participation.

Scattered award cards with QR codes and congratulatory messages in blue
Physical Recognition Cards

Physical Recognition Cards

AwardCodes™: in-person engagement

Use AwardCodes to encourage prospects to engage with your brand. Offer codes in exchange for sign-ups, booth visits or survey completions, turning every interaction into a valuable lead.

TechAI Conference badge with QR code and mobile recognition screen
Third-Party Recognition

Third-Party Recognition

External Recognition: involve attendees

External Recognition allows booth attendees, customers and other third parties to recognise the events team, spreading more appreciation and driving greater event engagement.

Testimonials

What our customers say

Awardco is a brilliant way to show employees appreciation. No more guessing which items will be used or wasting money on things people don't care about. Employees have control over their rewards!
Anonymous
Director of Communications
Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognised helps you feel more connected with the team.
Christopher Whilsmith
Certified Refuelling Professional
4Refuel
The onboarding process was very encouraging. We weren't given the programme and told to figure it out on our own—we've had someone to lean on the entire time, someone who helped us navigate this big, company-wide change.
Smiling man with short brown hair wearing a checked shirt against a blue gradient background.
Ryan Zellner
Marketing & Corporate Communications Manager
Ampirical
This product makes our workplace better. Period.
Anonymous
Designer
Nous montrons notre appréciation à nos fans et à nos abonnés de diverses façons. Chacun a ses propres préférences et ce qui compte pour lui. Les gens sont tellement enthousiastes à l'idée que c'est quelque chose qu'ils ne peuvent obtenir qu'en étant abonné.
Smiling man in a grey suit jacket and patterned tie against a grey background.
Casey Glines
Directeur de l'expérience des membres, Utah Jazz / SEG
Utah Jazz
With 70% of our workforce in what we call frontline roles—specifically our frontline manufacturing and distribution positions—it was vital for us when implementing this that we could connect more effectively.
Smiling woman with glasses, pearl necklace, and pearl earrings wearing a red blouse and black blazer against a grey background.
Sarah Piper
CHRO
McCormick & Company
We created ‘Celebrating Culture’—a programme where we reward engagement at everything from costume contests to lunch-and-learns. Awardco makes it easy to motivate and recognise employees both in person and remotely.
Smiling woman with shoulder-length dark wavy hair wearing a green textured blouse against a black background.
Tisa Penny
Engagement & Events Lead, 2025 Recognition Rockstar Winner
Lockton
Au bout du compte, c'est une expérience positive pour nos membres, et nous voulons en avoir le plus possible. La plateforme Awardco et son offre nous donnent l'occasion de le faire.
Smiling man in a grey suit and patterned tie against a plain grey background.
Casey Glines
Directeur de l'expérience des membres, Utah Jazz / SEG
Utah Jazz

FAQ

Frequently asked questions

Can Awardco support on-site event distribution, raffles, or attendee incentives?
 

Teams can use physical award codes, QR codes, or other configured distribution methods to provide a reward during an onsite event, raffle, recognition moment, or campaign activation.

These methods can preserve an in-person experience while helping the organisation track issuance and redemption in a central system. Teams can also use event-specific rules, reward values, or catalogues when the campaign requires a defined experience.

The required identity, registration, redemption, and fraud-prevention controls depend on the event design. Before launch, confirm how codes are created, distributed, limited, redeemed, expired, and reported.

Can recipients choose their own gift, or must Marketing select one item?
 

Depending on the programme, teams can offer a fixed item, a curated collection, a branded store, a gift card, a points-based experience, or a choice of available rewards.

A fixed item may be appropriate for a speaker gift, event kit, or campaign with a specific brand objective. A curated catalogue or reward choice may be better when recipients have different preferences, locations, sizes, or shipping needs.

The available products, providers, currencies, countries, redemption methods, and custom-catalogue options vary. Teams should confirm whether the selected experience is available to the intended recipients before promoting it.

Can Awardco support customer, prospect, partner, and speaker gifting?
 

Teams can use Awardco for customer appreciation, prospect outreach, partner programmes, speaker thank-you gifts, event follow-up, and other external gifting use cases.

Recipients may receive a branded item, gift card, reward link, custom gift, experience, or another approved option. A team can also create a campaign-specific experience that reflects the event theme, account relationship, brand standards, or audience preference.

External gifting may require different recipient information, approval rules, invoicing, privacy safeguards, shipping processes, or tax and compliance review than employee recognition. Those requirements should be confirmed for the campaign and recipient country.

Can Awardco support swag for conferences, trade shows, and field events?
 

Awardco can help teams source, organise, and distribute branded merchandise for conferences, trade shows, onsite meetings, customer events, and other marketing activities.

A team may order a defined quantity of items for an event, make branded products available through a company or campaign store, or use an on-demand model for selected products. Common considerations include product quality, logo and design requirements, quantities, sizes, countries, shipping destinations, packaging, lead times, and replenishment.

Bulk orders, print-on-demand programmes, branded stores, and custom corporate-gifting services may follow different workflows and commercial terms. Teams should confirm the appropriate fulfilment model for each event.

What can events and marketing teams use Awardco for?
 

Events and marketing teams can use Awardco for event swag, conference and trade-show giveaways, customer appreciation, prospect and partner gifting, campaign incentives, speaker or sponsor gifts, webinar follow-ups, branded stores, and other approved reward experiences.

Programmes can support a one-off event, a recurring field-marketing motion, an account-based campaign, an internal marketing initiative, or a broader corporate-gifting strategy. Teams can use physical merchandise, digital gift cards, experiences, charitable options, or other available rewards depending on the audience and campaign goal.

The right setup depends on whether the recipient is an employee, customer, prospect, partner, speaker, attendee, or another external audience. Recipient eligibility, data handling, tax treatment, and approval requirements should be defined before launch.

Ready to transform your events?

Take your events and marketing initiatives to the next level with a recognition platform built for engagement.