Explore the new State of Recognition 2026 report

 

Sales incentive Platform & Programs

High-performing sales teams start here

Build motivated sales teams with customised incentives and quality rewards that employees actually want.

Return on recognition

Sales incentives that drive results

Strategic and effective incentives keep your sales force engaged, productive, and focused on what matters most, driving consistent performance across all teams and locations.

22
%
more team productivity
89
%
increase in engagement
147
%
better performance vs competitors

custom incentive programmes

Motivation that moves the needle

Easily create any kind of incentive programme to motivate teams, increase pipeline velocity, and build better SPIFFs. Custom-built for closers.

How it works

Build programmes people actually use

STEP 1

Set budget, goals, and eligibility

Decide what behaviours to drive and what results to reward, then set desired eligibility. Build the incentive to fit the team, culture, and budget.

STEP 2

Tailor rewards to build excitement

Create custom catalogues of items or offer access to millions of global rewards, experiences, tickets, and more—all on the Awardco reward network.

STEP 3

Visualise results and manage performance

Use robust reporting tools to track engagement, participation, reward spend, and more. Easily adjust incentive parameters whenever necessary.

STEP 4

Automate management

Schedule reminders, notifications, approvals, reward fulfillment, and point distribution, saving time and effort.

Testimonials

What our customers say

This integration to our Slack channel… makes it very easy and seamless. There’s this running log of all of these shout outs, which I think is really powerful.
Zach Makoutz
Sr. Manager, Category Sales Product
Kodiak
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Monica Gunderson
Talent Management Senior Associate
PMG
It humanises our organisation. I can wish someone a happy birthday in Philadelphia from my desk in Houston—because I saw it in the Awardco feed. That’s magic.
Melissa York
SVP, Head of People & Culture
Lockton
I really like the fact that the company I work for, GoHealth utilises this programme to incentive our team to help motivate us to perform our everyday job. They provide us with Awardco points when we're in training, helping us to retain product knowledge and also as an extra incentive to hit our metrics. Really an awesome programme!
Alejandro P.
Senior Benefit Consultant
We selected Awardco after a focus group review. It was hands down unanimous. Everyone loved how clean, easy, and intuitive Awardco was, especially the ‘Who do you want to recognise?’ prompt right when you log in.
Selia Wood
AVP, Talent & Engagement
Lockton
When I joined Lockton, we didn’t have a recognition platform. It was the first thing I pushed for—because I’ve seen firsthand how important it is. People want to feel seen and validated.
Selia Wood
AVP, Talent & Engagement
Lockton
Talented, motivated, competitive people are just attracted to this brand. Humans are very similar. They wanna be seen. They wanna be recognised. They wanna be valued.
Melissa York
SVP, Head of People & Culture
Lockton
We hear positive feedback about Awardco from employees all the time! They love the programme, especially the peer-to-peer recognition feature. Reading through the recognition feed and seeing what employees are posting about one another reinforces our culture and just brings joy.
Kymberlee Stephens
Director of Employee Experience and Wellness
CloudFit Software

Integrations

Automate incentives with sales data

Streamline incentives with seamless connectivity to the sales tools and data you already use.

Incentivise High-Performing Teams

Start building incentives that drive productivity, motivate excellence, and build a culture of success.