Sales Incentive Platform and Programmes

High-performing sales teams start here

Build motivated sales teams with customised incentives and quality rewards that employees actually want.

Return on recognition

Sales incentives that drive results

Strategic and effective incentives keep your sales force engaged, productive, and focused on what matters most, driving consistent performance across all teams and locations.

22
%
more team productivity
89
%
increase in engagement
147
%
better performance vs competitors

custom incentive programmes

Motivation that makes a difference

Easily create any kind of incentive programme to motivate teams, increase pipeline velocity, and build better SPIFFs. Custom-built for closers.

How it works

Build programmes people actually use

STEP 1

Set budgets, goals, and eligibility

Decide what behaviours to drive and what results to reward, then set desired eligibility. Build the incentive to fit the team, culture, and budget.

STEP 2

Tailor rewards to build excitement

Create custom catalogues of items or offer access to millions of global rewards, experiences, tickets, and more—all on the Awardco reward network.

STEP 3

Visualise results and manage performance

Use robust reporting tools to track engagement, participation, reward spend, and more. Easily adjust incentive parameters whenever necessary.

STEP 4

Automate management

Schedule reminders, notifications, approvals, reward fulfillment, and point distribution, saving time and effort.

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Testimonials

What our customers say

This recognition showed me that even the small, extra efforts I put in are valued. That inspires me to keep contributing beyond my regular responsibilities.
Lav Kumar
Senior Manager, Project Management, Dubai Airports
Dubai Airports
I really like the fact that the company I work for, GoHealth utilises this programme to incentive our team to help motivate us to perform our everyday job. They provide us with Awardco points when we're in training, helping us to retain product knowledge and also as an extra incentive to hit our metrics. Really an awesome programme!
Alejandro P.
Senior Benefits Consultant
Companies that invest in recognition are seen as people-centric. When people feel appreciated for their contributions and are truly engaged, they’re more innovative, more creative, and more willing to think beyond the status quo. This elevates work, fuels stronger business outcomes and can foster deeper customer relationships.
Smiling woman with blonde hair wearing a black blazer and gold necklace against a white background.
Monica Gunderson
Talent Management Senior Associate
PMG
It humanises our organisation. I can wish someone a happy birthday in Philadelphia from my desk in Houston—because I saw it in the Awardco feed. That’s magic.
Smiling woman with long wavy blonde hair wearing a black top and a silver necklace against a black background.
Melissa York
SVP, Head of People & Culture
Lockton
We strive to create a high performance culture. If we're looking for certain actions and mindsets, we should celebrate them when they happen and find creative and frequent ways to recognise and appreciate the hard work behind them.
Smiling man with short light hair, blue eyes, and a trimmed beard wearing a blue blazer and light blue shirt.
Chris Berg
Executive Vice President, Fleet Management
Hertz
Talented, motivated, competitive people are just attracted to this brand. Humans are very similar. They wanna be seen. They wanna be recognised. They wanna be valued.
Smiling woman with long wavy blonde hair wearing a black top and a necklace against a black background.
Melissa York
SVP, Head of People & Culture
Lockton
Recognition through myKudos [Awardco] is one of the most positive aspects of PMG. It showcases employee contributions across the company, helping everyone feel valued and appreciated. Public recognition doesn't just acknowledge hard work—it motivates others to push further and strive for excellence.
Melodie Cottingham
Convergent Video/Audio Director
PMG
We hear positive feedback about Awardco from employees all the time! They love the programme, especially the peer-to-peer recognition feature. Reading through the recognition feed and seeing what employees are posting about one another reinforces our culture and just brings joy.
Smiling woman with braided hair wearing a blue blazer and black top, outdoors with trees in the background.
Kymberlee Stephens
Director of Employee Experience and Wellbeing
CloudFit Software

Integrations

Automate incentives with sales data

Streamline incentives with seamless connectivity to the sales tools and data you already use.

FAQ

Frequently asked questions

Is Awardco designed for commissions, sales incentives or both?
 

Awardco sales incentives are designed for performance-based programmes such as sales contests, spiffs, promotions and other short-term or targeted incentives. These programmes can complement an organisation’s commission or compensation process, but they are not necessarily a replacement for a full commission-calculation and payroll system.

The right approach depends on the organisation’s incentive model, performance data, payout requirements, and payroll processes. During evaluation, teams can define which activities belong in Awardco and which remain in their existing compensation systems.

Can Awardco automate incentive calculations and payouts?
 

Awardco can help organisations automate incentive programmes using configured rules, eligibility criteria, performance data, approvals and payout workflows.

Depending on the programme, organisations may be able to import or connect performance data, calculate awards according to defined rules, route results for approval and distribute rewards to eligible employees. This can reduce spreadsheet-based calculations and manual payout administration.

The level of automation depends on the data source, calculation logic, integration method and programme configuration.

Can Awardco support complex incentive rules, quotas, tiers, and eligibility requirements?
 

Organisations can configure incentive programmes around rules such as goals, quotas, thresholds, tiers, weighted metrics, time periods, employee groups, locations and other eligibility conditions.

Programmes can be designed for different teams or regions and can account for common changes such as new hires, transfers, promotions and other eligibility updates. The specific rules supported depend on the programme design and available performance data.

How do approvals, bulk payouts and audit trails work?
 

Organisations can configure approval steps so managers, programme owners, finance teams or other designated reviewers can validate incentive results before rewards are issued.

After approval, eligible awards can be processed individually or in bulk. Programme records and reporting can help organisations track eligibility, calculations, approvals, payouts and adjustments, creating a more consistent and auditable process than email or spreadsheet workflows.

What types of rewards can employees receive?
 

Depending on the organisation’s programme and location, employees may be able to choose from rewards such as gift cards, merchandise, products, experiences, travel-related options, charitable contributions or other available rewards.

Organisations can configure reward options around the goals of the programme, employee preferences, budget and local requirements. Some programmes may also support cash-like or payroll-connected rewards where available and appropriate.

Available reward types vary by country, programme configuration and applicable tax or payroll rules.

Incentivise High-Performing Teams

Start building incentives that drive productivity, motivate excellence, and build a culture of success.