Awardco’s voice is value-driven, declarative, and approachable—intentionally designed to be helpful and human. For more on specific voice and use case guidelines, download the Brand Playbook.

Modeled after a medal design and the shapes within the base font, the logo conveys approachability, balance, and an inviting aesthetic.

Purpose-built to be bold, modern, and versatile, the color palette is guided by a clear hierarchy that ensures consistency across all applications. Download the Brand Playbook to view approved color combinations.

A strong typographic structure guides every headline, highlight, and callout to ensure readability, understanding, and clarity. Awardco uses Crystal as the proprietary and primary font, with Space Mono being used to complement in eyebrow and quote applications.

Additionally, Inter can be substituted as a system font when needed and used alongside Space Mono. See the Brand Playbook for more details.

*Awardco employees can access additional internal-only brand resources here.