Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behaviour

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

PMG
Awardco made it easy for every employee, whether in Dallas or the UK, to feel seen, valued, and celebrated.
Pam Buyers
Head of Culture
Americare Senior Living
Recognition fits into our strategies for turnover and helping us retain good caregivers… because everyone wants to know how they're performing. They want to know if they're doing a good job. And sometimes we forget to stop and say thank you. Recognition helps us do that easily and consistently.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
TaylorMade
Awardco is the perfect platform for our employee recognition program. It supports our unique employee culture and community.
Rosie Scannell
Global HR
Our investment to leverage the Center of Excellence team at Awardco was the best decision we made. Katie didn’t just advise, she partnered. She brought deep healthcare expertise and helped us translate what recognition should feel like for clinicians into something that actually works for a deskless, clinical workforce. With her leadership, we built our Awardco instance as a true virtual haven: a values-based recognition experience designed with and for our teams, easily accessible, and directly tied to our mission. The result is an always-on program that makes it easy to celebrate the moments that matter — strengthening connection, belonging, and pride across the organization.
Megan Vera Weaklend
SVP of Marketing & Customer Experience
Lockton
It’s incredibly accessible. You don’t have to be tech-savvy—you can use it on your phone, through Outlook, or even a Teams plugin. It meets people where they are.
Mallory Pence
Marketing Manager
Alera Group
Awardco is central to our strategy around helping people feel connected across the organization in the work that they do. Our strength is that we have diversity across all our offices. So collaboration may be the soul of a layer group, that tie that binds our unique cultures together. But we really want to celebrate and recognize the diversity across our offices, and that is our strength. Awardco helps us create that visible platform for everybody to see the good work and the unique ways that people are solving problems around the organization.
Kristie White
Organizational Development
Southern Oregon Head Start
If we retain a teacher, that’s 20 students we get to serve. Going from 45% turnover to 8% means we’ve kept 85–90 more staff. That’s an incredible impact on both our children and our budget.
Amber Lease
Human Resource Director
Alera Group
Colleagues have to choose a value from The Collaborative Way when they recognize, making our recognition feed daily proof of why our values are so important. It’s such a powerfully positive place. Leaders are really taking notice—they want to see their teams at the top of the adoption leaderboard because they know the impact our values have on employee performance and retention.
Pam Johnson
VP of HR
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.