00Days
:
00Hours
:
00Minutes
:
00Seconds

Better recognition. Better engagement. Better together.

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behaviour

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

4Refuel
We were already recognizing our team before we adopted this platform, but it has made it so much easier for our frontline and middle managers to run the program.
Roshan Varghese
Sr. Director, Environment, Health & Safety
Pacific Life
We host plenty of remote team activities with prizes up for grabs. I used to head over to Amazon to send $25 gift cards to winners, but now I use Awardco. It’s integrated into our system, easy to track, and much more efficient.
Amberlee Taylor
Senior Communications Specialist
Greenfield Global
The metrics spoke for themselves—over eighty per cent utilization and more than eight thousand recognitions. It’s exciting to see people using the program and finding real value in it.
Paula Useche
People & Culture Manager
PMG
Since joining, I’ve found myKudos [Awardco] posts to be a great way to learn what others are doing across the agency. I’ve even picked up ideas from shout-outs that I’ve been able to implement on my own accounts. It’s more than recognition—it’s a source of inspiration.
Colby Green
Senior Associate, Paid Social
Beckman Coulter
Change management was a concern when exploring new vendors. However, our leadership, HR, and associates have transitioned to Awardco seamlessly, and they appreciate its straightforward and intuitive design, which is far less complex than our previous platforms.
Kerie Rogers
HR Operations Leader
Americare Senior Living
When people join Americare, we want them to feel like they're part of something bigger than just a job—that they have a sense of purpose because they get to make a difference in our residents' lives.
Mary Eaves
Senior VP of Operations (Assisted Living Division)
Texas Roadhouse
Awardco’s fast, compassionate service ensured an employee received a much-needed gift card in time for an urgent personal purchase. It wasn’t just a reward—it was a meaningful act of support when it mattered most.
Storey O'Barr
Recognition and Communications Specialist
Dubai Airports
The High Flyer program has made a significant difference in how our teams perform and work together. One of my shifts has won the award twice this year, and you can see the motivation and pride reflected in their daily behaviours.
Kan Ni
Vice President, Airport Operations Control Centre, Dubai Airports
 
 

FAQ

Frequently asked questions

Can customer-facing and employee-facing experiences run on the same platform?
 

Awardco can support internal employee recognition and customer-facing recognition use cases, and the tenant structure, user populations, branding, integrations, permissions, and commercial treatment may differ.

Some organizations may use separate experiences or program configurations for customers and employees. Others may connect the programs through shared administration, reporting, recognition workflows, or rewards where supported. Customer users and employee users should not be assumed to have the same access, authentication, permissions, or catalog experience.

Confirm the intended populations, data boundaries, administrator roles, branding, integrations, and deployment model before describing the setup as one shared platform or as separate platforms.

Can Awardco recognize both customer-facing and behind-the-scenes employees?
 

Yes. Organizations can use customer feedback to recognize customer-facing employees while also providing internal programs for teams whose contributions are less visible to customers, such as operations, engineering, finance, logistics, implementation, or support functions.

A balanced recognition strategy can combine external recognition with peer-to-peer, manager-to-peer, nominations, service awards, onboarding, and other internal programs. Organizations can use eligibility, program, location, department, or role rules to ensure that the right employees see and participate in each experience.

The specific program mix and visibility settings should be designed to avoid making recognition dependent only on customer access or customer volume.

How does Awardco reach customer-facing and frontline employees?
 

Customer-facing and frontline employees may access recognition through mobile experiences, push notifications, SMS or other configured communications, QR codes, AwardCodes™, or other workflows designed for employees who are not regularly at a desk.

Organizations can also provide physical or digital ways for managers, leaders, customers, or peers to initiate recognition where employees work. The goal is to make recognition visible and convenient without requiring every employee to rely on a desktop computer or corporate email.

Available channels, identity requirements, notifications, language support, and device experiences vary by product, country, configuration, and organizational policy.

Can organizations support multiple locations, departments, brands, or employee groups?
 

Organizations can structure customer-facing programs around their operating model, including locations, departments, hospitals, branches, properties, business units, brands, or employee groups.

Depending on configuration, an organization may use separate programs, branded experiences, location-specific rules, distinct approval routes, or shared access methods. Some organizations may also want a single recognition entry point while routing submissions to the appropriate employee, manager, or location based on the information collected.

The exact number of programs, QR codes, links, fields, locations, and routing rules depends on the Awardco configuration and agreement. Confirm the intended structure before promising that one link or code can support every use case.

How can Awardco support customer-facing organizations and employees?
 

Awardco can support organizations with customer-facing workforces such as healthcare, hospitality, retail, financial services, education, field services, customer support, and other service environments.

Organizations can use Awardco to recognize customer-facing employees for service, care, responsiveness, expertise, problem-solving, and other behaviors that contribute to a positive customer experience. Programs can also support employees who work behind the scenes, so recognition is not limited to the people customers happen to see most often.

Depending on the organization’s needs, Awardco can support internal employee recognition, external recognition from customers or other people outside the organization, rewards, and related employee-program workflows. The appropriate setup should be defined during solution design.

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.