When McCormick & Company launched “Bravo” on Awardco, they knew it would take time to spread recognition across their global workforce of 14,000 employees, especially the 70% who are frontline team members with limited connectivity. They set an ambitious adoption goal of 45% by the third month.

Thanks to a highly strategic and intentional rollout, which included an initial focus on non-monetary recognition, the team exceeded this target, reaching 50% adoption within the first six weeks. Within eight months, nearly everyone in the company had been recognized.

This success is a testament to McCormick & Company’s commitment to building an accessible, intrinsic culture of appreciation that includes everyone—from the corporate office to the manufacturing floor. The launch generated 6,500 “just because” shout-outs in a single quarter, and the program received an initial ease-of-use rating of 4.2 out of 5. Not only are employees excited to take part, but HR now saves 1,200 hours each year through automation, cutting out manual work and unnecessary headaches.