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What Makes Recognition Land? New Research on Money, Meaning, and AI in Recognition
What Makes Recognition Land? New Research on Money, Meaning, and AI in Recognition
New data on the ROI of employee recognition and engagement.

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Scroll down to watch Plan Now, Act Faster: Your 2027 Engagement Playbook with Awardco Engage™
What actually drives employee engagement? Awardco's newest research points to something most organizations underuse: recognition. Organizational psychologist Dr. Sarah Marrs, Global Lead of Awardco's Center of Excellence, unpacks the data behind motivation archetypes—why employees show up differently, what fuels their effort, and how recognition reinforces connection and performance. You'll see why frequency, source, and delivery all change the outcome, and why employees receiving no recognition score dramatically lower on engagement. Leave with evidence-based, practical ways to build a recognition strategy that scales without feeling generic.
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