Winner of 2025 Best Global Strategy: Hertz
Hertz teamed up with Awardco to create a purpose-built, intuitive recognition strategy designed to spread appreciation to their global workforce of over 18,000 employees—80% of which are deskless. By making recognition more immediate, more personal, and more offline-friendly, Hertz is able to celebrate the good work of each employee and reinforce those positive behaviors.
Hertz has built 10 custom programs to ensure no effort goes unnoticed, and the results speak for themselves: this year, Hertz saw a 7.6% YoY increase in Employee Net Promoter Score (eNPS).
