Explore the new State of Recognition 2026 report

 

Recognize Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognize the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognizing employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognize each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivize Behaviour

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivize learning by rewarding course completion
Boost productivity, promote wellness, or encourage compliance

Motivate Feedback

Incentivize participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognize Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognize loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programs.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

Hertz
We think a lot about our frontline employees. They're the ones that make us who we are and drive our business, and we wanted to make sure they knew we appreciated them. Awardco does that.
Annasuela Fritz
HR Projects and Recognition Manager
Lockton
Since implementing Awardco, we’ve saved at least 30 hours a month that used to be spent manually tracking, purchasing, and mailing gifts. Now it’s all automated—and more empowering for our associates.
Selia Wood
AVP, Talent & Engagement
Beckman Coulter
From a reporting standpoint, Awardco excels by allowing users to access desired reports quickly through easily accessible links, eliminating the need to navigate through multiple pages as was the case with previous platforms. The platform has garnered significant positive feedback for its user-friendly nature and seamless navigation.
Kerie Rogers
HR Operations Leader
NIBCO
Awardco has definitely helped us do recognition even better. Recognizing someone you work with, even if you don’t see them every day, has been empowering.
Ashley Martin
President & CEO
SEF Energy
Awardco allows everything to support our core values and our mission, which is very important to us because that strengthens our culture.
Lauren Long
HR Operations Manager
Citizens Business Bank
How do we better recognize our associates on the day to day? One of our engagement survey questions is, 'In the last seven days, have you been recognized for doing good work?' Awardco really allows us to to do that and to do a better job of that.
Jenny Ketchepaw
VP, Talent Engagement
Percepta
Our operational leaders really appreciate how easy it is to reward their teams through the Awardco platform, irrespective of global location. For the staff that are receiving recognition, being able to access and spend the points straight away enhances the perceived value of the reward.
Scott Collins
Executive Director
4Refuel
Seventy-five percent of our employees are out in the field, so how do we get them excited and engaged? The safety programs really got them energized. They had the opportunity to earn a lot of points, but they also received meaningful recognition. I was really impressed by how much our login engagement increased over time.
Marna Lagerquist
Manager, Talent Acquisition and Development
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.