Founded in 2017, Crumbl is a popular dessert company supported by a strong in-house technology foundation. Since 2017 It has rapidly grown to 1,000+ franchises and 300+ corporate employees. As the business scaled, Crumbl knew employee recognition had to scale with it.

The Utah Jazz and Smith Entertainment Group (SEG) use Awardco® to deliver a season-long appreciation experience to more than 5,600 season ticket members. Manual swag handouts and paper-ticket booklets have been replaced with a branded, tier-based rewards platform that ships exclusive Jazz gear directly to fans' doors. Since launching, redemption rates have climbed from 50% to 70–75%, and reps have reclaimed hundreds of hours that used to disappear into stacking, packaging, and delivering gifts in person.

Dubai Airports’ High Flyer program has transformed fragmented recognition efforts into a values-driven platform that empowers managers, celebrates frontline contributions, and embeds appreciation into everyday culture. As a Gallup 2025 Exceptional Workplace Award winner, Dubai Airports reflects a culture where recognition reinforces safety, service, and operational excellence while keeping employees engaged and motivated in one of the world’s busiest aviation hubs.

How Greenfield Global modernized recognition, strengthened engagement, and unified a diverse workforce with Awardco-powered STAR.

With a 26,000-person workforce spanning 160 countries, and more than 80% working in customer-facing, deskless roles, Hertz® uses Awardco® to build a high-performance culture where appreciation is timely, personal, visible, and aligned with the company’s values.

With a 75% frontline workforce fueling critical industries across North America, 4Refuel® needed a modern way to strengthen employee experience and unify its many recognition efforts. Safety, service, milestones, and day-to-day appreciation all mattered—but they lived in different places. Their solution was 4Recognition, a centralized employee recognition hub powered by Awardco® that brings every program together and allows employees to earn and pool meaningful rewards.