Awardco significantly enhances employee engagement and helps our employees feel valued and appreciated, leading to higher morale. Offering customizable recognition programs for Cinemark and a wide range of awards helps align with our employees' interests and ensures that all employees, from theatre staff to management, feel valued and appreciated.

We think a lot about our frontline employees. They're the ones that make us who we are and drive our business, and we wanted to make sure they knew we appreciated them. Awardco does that.

Since joining, I’ve found myKudos [Awardco] posts to be a great way to learn what others are doing across the agency. I’ve even picked up ideas from shoutouts that I’ve been able to implement on my own accounts. It’s more than recognition—it’s a source of inspiration.

Change management was a concern when exploring new vendors. However, our leadership, HR, and associates have smoothly transitioned to Awardco, and they appreciate its straightforward and intuitive design, which surpasses the complexities of previous platforms.

Awardco is central to our strategy around helping people feel connected across the organization in the work that they do. Our strength is that we have diversity across all our offices. So collaboration may be the soul of a layer group, that tie that binds our unique cultures together. But we really want to celebrate and recognize the diversity across our offices, and that is our strength. Awardco helps us create that visible platform for everybody to see the good work and the unique ways that people are solving problems around the organization.

We recently pulled an in-platform report to check on usage, and then we reached out to people individually to improve adoption—especially managers. Since then, engagement has been significantly higher, and our culture of recognition is growing—even our executives are recognizing.

When you have employees working hard from home juggling family responsibilities, and yet still being physically separate from their team, a simple birthday message and gift they get to pick out creates a meaningful touchpoint, and allows them to take a moment for themselves.

Thanks to Christi and the Awardco Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact.