Company Overview
About Visionworks
As a leading eye care service provider in the US, Visionworks is dedicated to helping people improve their vision without hassle. They make eye health convenient, affordable, and professional for all.
The Challenge
Tailoring recognition to fit 770+ different retail locations
Visionworks needed a modern recognition platform that could build a culture of appreciation across hundreds of retail locations—and they needed a strategy to get both managers and employees involved at every level.
The Solutions
Unmatched flexibility and customisation
Instead of launching a top-down, one-size-fits-all programme, Visionworks put the power of recognition into the hands of regional leaders. Regional leaders now regularly meet with employees to decide what recognition programmes they want, propose their plans and budgets, and work directly with HR to bring those programmes to life.
This highly tailored approach allowed each region to build recognition programmes that fit their people and culture, including creative initiatives like:
- Stock the Pantry: Employees redeem points for snacks from a custom catalogue.
- Spirit Week: A week-long celebration
- Hero Awards: Annual recognition nominations
- Sales contests: March Madness and other fun competitions
By giving leaders the tools and autonomy they needed, Visionworks built a culture where recognition feels personal, relevant, and empowering at every location.
The Results
More appreciation = lower turnover
With Visionworks’ unique strategy, combined with Awardco’s unlimited flexibility, Visionworks has created a retail culture that employees enjoy being a part of. It’s led to a drastically lower turnover rate compared to pre-implementation and greater engagement across the nation.
