Explore the new State of Recognition 2026 report

 

Recognise Customer-Facing Teams

Build better customer service through recognition

Happy employees create happy customers—and effective recognition creates happy employees.

Features for Customer-Facing Teams

Recognise the people that drive customer joy

89% of companies with strong employee engagement report better customer satisfaction. It’s that simple.

External Recognition

Customers recognising employees builds better culture.

Customers scan a QR code, type up a shout out, and send
Real-time appreciation from customers reinforces good work
Employees see their impact and are motivated to do more

Peer-to-Peer Recognition

Allow employees to recognise each other quickly and easily.

Strengthen good vibes with shoutouts & kudos
Add points that can be spent on millions of rewards
Boost teamwork and collaboration

Incentivise Behaviour

Drive productivity, performance, sales, learning, and more.

Create competitions with leaderboards and points
Incentivise learning by rewarding course completion
Boost productivity, promote wellbeing, or encourage compliance

Motivate Feedback

Incentivise participation and reward great feedback.

Integrate with existing customer support feedback surveys
Award points for participation
Track participation in one unified location

Recognise Customers

Rewards for your customers and fans to boost loyalty.

Create custom catalogues for customers or fans to select gifts
Send packages to recognise loyal customers
Compensate volunteers, donors, and other patrons

return on recognition

Stronger customer loyalty starts with better employee experience

Over half of customers leave after a bad experience. Employee rewards and recognition create positive vibes for both employees and customers, driving engagement and loyalty.

39
%
improvement in employee engagement with recognition.
48
%
lower burnout rates with effective recognition programmes.
31
%
reduction in turnover with rewarding employee recognition.

testimonials

See how teams succeed with Awardco

TaylorMade
When you have employees working hard from home juggling family responsibilities, and yet still being physically separate from their team, a simple birthday message and gift they get to pick out creates a meaningful touchpoint, and allows them to take a moment for themselves.
Rosie Scannell
Global HR
4Refuel
Often, you're on the road for an entire shift, and you may not necessarily interact with a lot of other colleagues… And so being recognised helps you feel more connected with the team.
Christopher Whilsmith
Certified Refueling Professional
Americare Senior Living
Thanks to Christi and the Awardco Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact.
Sarah Mazzocco
Chief People Officer
Texas Roadhouse
We needed something to unify our recognition programmes for all our different locations, and we found that and more with Awardco.
Storey O'Barr
Recognition and Communications Specialist
4Refuel
Our people use their points for vacations, holidays, gifts… it’s meaningful to them.
Roshan Varghese
Sr. Director, Environment, Health & Safety
Pacific Life
We do a lot of remote work activities where you can win something. We do a lot of these contests, and I used to go to Amazon and send a $25 gift card to the winners, but now I do it through Awardco. It's in the system, trackable, and much more streamlined.
Amberlee Taylor
Sr. Communications Specialist
PMG
Recognition truly is a cornerstone of PMG’s culture because it fuels engagement, strengthens relationships, and reinforces the behaviors that drive our success. It allows you to immediately recognise big and small wins where that impact is immediately felt.
Mary O’Brien
Head of Programmatic
Americare Senior Living
If I were to describe the High Five Club [Awardco] in a couple words, I'd say it's collaborative and it's contagious.
Pat Cokingtin
Senior VP of Sales & Marketing
 
 

Retain customers, improve employee experience

Happy employees lead to happy customers, which leads to better results and impressive ROI. See how recognition can fuel the cycle.