Awardco
vs.
TerryBerry

 
4.9/5
 

Awardco gives organizations flexible recognition, global reward choice, and zero-markup fulfillment, making it easier to build programs that scale without losing personalization.

 
4.6/5
 

Terryberry brings long service-award expertise and a broad engagement suite, but its more traditional, acquisition-built platform may feel less unified and flexible for modern teams.

The verdict

TerryBerry consists of several acquired technologies under a single umbrella, and while this is beneficial for some, the platform lacks many modern capabilities and workflows. This forces TerryBerry to position as a “low cost” recognition platform that makes up for those discounts with high markups on rewards. Awardco, offers a modern and centralized platform with recognition, rewards, incentives, engagement, and wellness all powered by the world’s largest zero-markup rewards network.

2025 G2 Best Software badges for Top 100 and Top 50 software products displayed in overlapping rows.
#1 Overall and Highest-Rated Employee Recognition Platform by Customers on G2

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TerryBerry at a glance

Founded over 100 years ago as a jewelry and service awards company, TerryBerry has in recent years sought to modernize its offering through an online employee recognition and rewards solution. 

TerryBerry offers a curated, high-markup catalog of items for its customers to give to employees. Over the past two decades, TerryBerry has acquired several technologies in an effort to modernize the platform. This has led to a more comprehensive product offering than previously available, from recognition and rewards to engagement and wellness. 
Key products from TerryBerry include:

  • Peer-to-peer recognition: TerryBerry acquired MeritShare in 2013 to expand its social and peer-to-peer recognition capabilities
  • Rewards and incentives: TerryBerry has long offered its own high-markup rewards catalog, including service awards and jewelry, though in recent years it has expanded its reward network to other lower-markup marketplaces
  • Health and wellness: Through three acquisitions in 2021-2023, TerryBerry was able to offer better benefit rewards and a third-party health and wellness application
  • Employee engagement: In 2023, TerryBerry acquired a small employee survey and insights company to provide employee surveys and reporting to customers

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While these acquisitions have helped TerryBerry offer a larger suite of products and services, these were not leading technologies at the time of acquisition and are today maintained by relatively understaffed engineering and customer support teams. This can lead to suboptimal product and performance.

What sets Awardco apart?

Awardco has spent years developing a purpose-built singular recognition and rewards platform, designed end-to-end to be easy to use and flow seamlessly in a unified experience. ‍

Unlike TerryBerry, who has acquired and combined different tools into disconnected data and experiences, Awardco unifies, analyzes, and understands what is happening across the platform to drive greater actionable insights. These insights lay a powerful foundation that will drive adoption and action, transforming organizational engagement and performance. Recognition, reward, incentive, nomination, wellness, lifestyle, engagement, survey, and every other kind of program can be managed and executed in a single place without any tradeoffs or compromises.‍

Additionally, Awardco provides access to the world’s largest reward network. Awardco does not charge markup or service fees for “premier reward options” or gift cards, while providers like TerryBerry offer discounts on the software licenses up front with the intent of making up those cost savings with markups and fees later on.

 
Building a free-flowing pipeline of employee appreciation

NIBCO® modernized recognition across its global workforce, replacing manual processes with an enterprise-scale platform that engages frontline teams, automates milestones, and helped reduce turnover by 8% in the first year.

Key Differences: Awardco vs. TerryBerry

Unified Platform
A single platform where all recognition and reward programs can live
Largely made up of many acquisitions over the last 10 years
Significantly larger, and more unified, integration capabilities and systems
Inconsistent rules and possibilities for integrations depending on which TerryBerry tools you are using
Scalable Program Design
Flexible, multi-channel recognition methods that support diverse employee needs
Limited flexibility for alternative recognition methods
Strong user experience for both monetary and non-monetary recognitions, allowing for a balanced strategy that maximizes budget
Recognition experience is difficult to cater to different program types or organizational needs due to limited configuration options
Global Marketplace without Markups
World’s largest reward network: 100M+ items in 163+ countries
Has its own curated reward catalog with high markups and fees
Wide variety: Amazon, Visa, company store, charities, merch, travel, custom items
Options for other items like gift cards are often accompanied with fees
Offers a universal search tool for rewards that scans each of Awardco’s many reward networks
Recently brought on limited Amazon integration, but lacks the universal search integrated experience
Advanced Reporting & Insights
Robust library of recognition reports for administrators and managers: Budget tracking, recognition details, point transaction, user engagement, order fulfillment
Simple manager dashboards and reports
Out-of-the-box reporting designed specifically for budget and compliance regardless of organizational complexities
Basic reports that lack necessary insights to support nuanced budgeting and compliance needs
Program Maturity & Scalability
Built for teams of 50 to 100,000+ with global support
Struggles to support the nuanced demands of larger organizations requiring different programs, regions, rules, reporting, etc.
Robust controls to support global, regional, department, and team-level programs
Disconnected systems via multiple acquisitions and limited product and engineering resources make it difficult to keep up with technical demands
Advanced budget and program configurations to empower custom program creation, budgeting, reporting, and management
Challenges with platform interoperability and integrations for nuanced programs
Customer Advisory & Support
Award-winning support from day one with nearly 100 employees dedicated to program assistance and advisory
800:1 client to customer support ratio - claim to have 40,000 clients but have <50 employees to support them
Dedicated customer success team members help clients maximize program impact and efficiency
Client resources are spread too thin to provide ongoing strategic guidance
Awardco’s Center of Excellence publishes leading research and best practices to guide customers
Advisory teams lack experience to provide more than out-of-the-box support once program is launched

Is Awardco or TerryBerry easier to use?

Awardco leads with a modern employee and administrator experience designed to make recognition, rewards, and program management straightforward. Awardco reviewers describe the platform as intuitive, easy to navigate, quick to adopt, and simple for redeeming rewards. G2 comparison data also rates Awardco highly for ease of use and ease of setup. Read what real users say about Awardco, view Awardco reviews on G2, and compare Awardco and TerryBerry on G2.

TerryBerry has some usability strengths. Some reviewers praise its user-friendly employee experience, easy initial setup, customization, and responsive support. However, other G2 reviewers describe clunky or unintuitive administrator navigation, multi-step workflows, and confusing redemption steps. One administrator said that investigating a single employee’s award, communication, redemption, and shipment status required moving through several different reports. View TerryBerry reviews on G2.

How do Awardco and TerryBerry compare on implementation, integrations, and ongoing administrative effort?

Awardco combines structured implementation with integrations and automation intended to reduce recurring manual work. Awardco users cite easy setup, responsive implementation support, and integrations with workplace tools such as Slack and Workday. Awardco’s platform and integration resources also support centralized employee data, program workflows, reporting, and automated milestones. Read what Awardco users say about implementation, review Awardco integrations, and explore Awardco’s platform.

TerryBerry reviewers also site its onboarding support and describe setup as easy in some cases. The recurring administrative concern is what happens after launch: reviewers mention uploading a complete participant file whenever someone joins or leaves, uploading files to distribute points, and using multiple areas to investigate recognition and fulfillment. TerryBerry promotes HRIS integrations and online program management, but buyers should test employee-data changes, point distribution, workflow automation, and reporting handoffs with their own systems. View TerryBerry’s G2 reviews and compare integrations on G2.

Which platform offers more reward choice and transparent value?

Awardco leads with broad employee choice across gift cards, Amazon purchases, physical products, branded merchandise, charitable giving, travel, experiences, custom catalogs, and payment-card options (See Awardco's Revolut integration). Awardco reviewers praise the variety, straightforward redemption process, and timely digital rewards. Awardco also positions its reward network around zero-markup fulfillment, but buyers should validate the commercial terms, eligible catalogs, and country coverage for their specific program. Explore Awardco rewards and read Awardco customer evidence.

Some TerryBerry reviewers value its employee-selected rewards, gift cards, service awards, and range of options. At the same time, some review evidence points to a less consistent redemption experience: reviewers mention gift variety that may not satisfy every preference, confusing redemption steps, and the need to verify availability and fulfillment details. TerryBerry’s own materials emphasize service awards, rewards, and recognition programs, so buyers should compare catalog depth, local availability, shipping, fees, and the actual employee purchasing power—not just the number of reward categories. View TerryBerry reviews on G2.

How do Awardco and TerryBerry support service awards, milestones, and broader recognition programs?

Awardco supports peer-to-peer recognition, manager awards, nominations, service awards, milestone automation, incentives, offline recognition, and multi-channel programs in one platform. That gives organizations a way to connect anniversary programs with everyday appreciation and broader employee engagement strategies instead of managing each use case separately. Review Awardco’s employee recognition platform, explore Awardco’s platform overview, and read what Awardco users say.

TerryBerry has some expertise in long-service awards, anniversary programs, custom physical awards, and employee-selected recognition. Some Reviewers also note its ability to tailor milestone programs and automatically send anniversary messages. The trade-off is that some administrators report more manual work when managing participants, awards, and fulfillment across the platform. TerryBerry can be a servicable fit for traditional service-award programs; buyers seeking a broader, unified recognition and rewards strategy should compare configuration depth, automation, and reporting across every program type. View TerryBerry reviews on G2, and compare program capabilities on G2.

Which platform provides stronger reporting, budget controls, and administrative visibility?

Awardco leads with reporting across recognition activity, budgets, point transactions, employee engagement, reward spend, and fulfillment. G2 comparison data rates Awardco higher for reporting, dashboards, automation, and related administrative capabilities. Awardco’s reporting resources are designed to give HR, finance, managers, and program owners a more consolidated view of program performance and spend. Buyers should still validate the exact filters, permissions, exports, and scheduled reports required for governance. Explore Awardco reporting, review Awardco’s HR and admin capabilities, and compare Awardco and TerryBerry on G2.

Some TerryBerry reviewers note usable reporting and customization, but the negative review pattern is more specific: administrators describe fragmented reporting, difficulty building a unified employee view, and extra steps to connect communication, redemption, shipment, and tracking information. TerryBerry promotes analytics, reporting, budgets, and engagement measurement, so buyers should ask for a live demonstration using their own questions and test whether the platform supports a single, auditable view of program activity. View TerryBerry reviews on G2 and compare reporting capabilities on G2.

The strategic choice is clear

If you’re looking for a customizable recognition platform that can scale with your business, adapt to your organization’s workflows, and truly reflect your culture, brand, and organizational objectives, Awardco is the smart, strategic choice.

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Contact us today for a demo and see how Awardco can elevate your recognition strategy.