AT&T is a global connectivity company providing mission-critical 5G and fiber networks. Its roughly 130,000 employees work across over 50 countries in offices, call centers, retail stores, trucks, and customer sites. Recognition had been spread across seven systems, making it harder to deliver a consistent experience while honoring local programs and traditions.

AT&T brought those systems together in their recognition program called “Applause,” a global platform solution launched in three months. The shared platform supports local milestones, languages, and rewards, while mobile access helps frontline employees recognize one another wherever work happens.

Results at a glance

• 777,000+ recognitions sent in less than two years
• 100+ recognition programs, and approximately ⅓ of recognition is peer-to-peer
• About 40% of recognition now happens outside major company campaigns