Winner of Best Offline Strategy 2026: Safelite

Safelite helps people get back on the road through auto glass services, with more than 15,500 associates across contact centers, supply chain, field operations, and corporate teams. Recognition was already part of the company’s culture, but its legacy experience reached fewer than half of its broader workforce. Safelite is making recognition easier to access and experience across different work environments, including for employees who do not regularly use a desk or company email.

In its first three months, Safelite generated 48,000 recognitions, compared with 16,000 across the previous program’s prior year. The new experience is designed to support the full workforce, while rollout and access continue to evolve.

Results at a glance

  • 3x as many recognitions in the first three months as the prior program’s previous-year total and a 21% increase in leadership adoption
  • Spotlight supports 100% of employees, compared with less than 50% on the legacy program, and saw a 3% adoption increase in one month following mobile access launch
  • In the first 19 days, 24% of users had adopted the platform, 52% of associates had been recognized, and 32% of rewards had been redeemed.