Webinar
Bridging the Deskless Divide: Practical Recognition Strategies That Drive Retention

Webinar Details
Bridging the Deskless Divide: Practical Recognition Strategies That Drive Retention
Deskless employees power our organizations—and yet they’re often the farthest from the recognition, communication, and culture-building moments that drive engagement and retention. In this webinar, Katie Bundy (Awardco) and Sierra Capone (McCormick & Company) share practical frameworks and real-world tactics for building recognition strategies that truly work for offline and frontline populations.
You’ll learn why the “80/80 problem” matters (deskless workers make up a large portion of the workforce and a disproportionate share of engagement challenges), and how to design recognition programs that meet emotional needs like feeling valued, respected, and connected—needs that are strongly tied to retention. Katie and Sierra will walk through a step-by-step approach you can apply immediately: defining employee personas beyond job titles, building a “core + more” program structure that balances consistency with local relevance, and making recognition visible and frictionless through the channels your people already use.
The session will also explore high-impact tactics for deskless teams—like leadership modeling, physical recognition moments, kiosks or shared devices, and digital signage to extend visibility across shifts and locations. Finally, you’ll hear how recognition champion networks can activate culture at scale, create two-way feedback loops, and reduce the burden on small admin teams. Leave with actionable ideas to bridge the gap and create a culture where every employee feels seen.
Event Details
Bridging the Deskless Divide: Practical Recognition Strategies That Drive Retention
Deskless employees power our organizations—and yet they’re often the farthest from the recognition, communication, and culture-building moments that drive engagement and retention. In this webinar, Katie Bundy (Awardco) and Sierra Capone (McCormick & Company) share practical frameworks and real-world tactics for building recognition strategies that truly work for offline and frontline populations.
You’ll learn why the “80/80 problem” matters (deskless workers make up a large portion of the workforce and a disproportionate share of engagement challenges), and how to design recognition programs that meet emotional needs like feeling valued, respected, and connected—needs that are strongly tied to retention. Katie and Sierra will walk through a step-by-step approach you can apply immediately: defining employee personas beyond job titles, building a “core + more” program structure that balances consistency with local relevance, and making recognition visible and frictionless through the channels your people already use.
The session will also explore high-impact tactics for deskless teams—like leadership modeling, physical recognition moments, kiosks or shared devices, and digital signage to extend visibility across shifts and locations. Finally, you’ll hear how recognition champion networks can activate culture at scale, create two-way feedback loops, and reduce the burden on small admin teams. Leave with actionable ideas to bridge the gap and create a culture where every employee feels seen.

Upcoming events
Don’t miss it
Past Webinars
RCGNZ
What's the secret sauce to a thriving organization? Hear from HR leaders at Hilton, Commerce, and FanDuel as they lay out their blueprint for a strong recognition strategy aligned with benefits and organizational goals that builds culture, incentivizes performance, and powers engagement better than anything they had before.
RCGNZ
What truly motivates employees to give their best at work? Sarah Marrs, Organizational Psychologist and member of Awardco’s Center of Excellence (COE), together with fellow COE member Christi Gilhoi, will unveil new research answering this critical question. The next era of hybrid human-technology work will require a new style of HR leadership that leaves room for autonomy, mistakes, and experimentation—and meets the individualised expectations of employees. Join us as we discuss what we found out about understanding motivation archetypes and response behaviors in employees, and how it informs what HR leaders can do now to use technology to scale while still providing a personal touch.
RCGNZ
Playing it safe is often the riskiest choice. Hear from bestselling author Minda Harts as she challenges attendees to embrace courage over caution in the face of today’s uncertain workplace. Through actionable strategies and inspiring stories, Minda shows how bold leadership creates cultures of innovation, resilience, and recognition—and how you can confront self-doubt, lead with courage, and create workplaces where ideas and people thrive. In today’s evolving workplace, leadership is no longer just about titles—it’s about influence, intention, and authenticity. This keynote will explore what it means to lead in ways that elevate people, drive culture, and build lasting trust. Through powerful storytelling and practical insights, this session will challenge attendees to reimagine their leadership approach and empower those around them to thrive.
An Eyebrow Goes Here
FAQs
Simplicity message, time savings, increase adoption



