Company Overview
About MasterBrand Cabinets
As the largest cabinet manufacturer in North America, MasterBrand Cabinets Inc. offers designers a powerful portfolio of more than 15 nationally distributed cabinetry brands, including Aristokraft, Decorá, Diamond, Schrock, Kemper, Homecrest, KitchenCraft, Omega, Mid Continent, Ultracraft and Starmark. With options ranging from standard to custom, designers can rely on MasterBrand to offer high-quality cabinetry solutions for kitchens, baths and areas throughout the home.
The Challenge
Creating consistency across a divided workforce
MasterBrand Cabinets wanted to modernize their recognition efforts to truly celebrate their 14,000+ employees. However, reaching their production associates was a challenge, and HR leaders found themselves spending more time figuring out logistics than actually building culture — and recognition was falling short.
The Solutions
Simplifying recognition to drive cultural improvement
Awardco provided MasterBrand with the clarity and simplicity they needed. With a clean, intuitive platform, they were able to:
- Streamline reward management and budget visibility
- Automate key processes without losing flexibility
- Empower leaders and admins to promote and manage recognitions more effectively
Less time spent on logistics meant more time spent celebrating teams and achievements, helping drive a cultural shift toward genuine appreciation across all levels of the organisation.
Reaching every employee, on and off the floor
Automation and ease of use weren't enough — MasterBrand needed a solution that included production associates, who often didn't have easy access to computers.
Awardco gave them multiple offline solutions to help make this possible. MasterBrand Cabinets could now:
- Tie recognition budgets directly to associates, giving employees the power to recognise one another.
- Enable peer-to-peer recognition, whether employees worked in the office or on the production floor.
- Use AwardCodes to hand out physical recognition cards at any time.
This democratized approach meant that anyone who witnessed great work could immediately celebrate it — building a stronger foundation of camaraderie, respect, and recognition.
The Results
Better admin tools — more connected culture
MasterBrand Cabinets used Awardco to achieve:
- Greater control and visibility into their recognition budgets
- A nimble, accessible programme that adapts to the needs of a diverse workforce
- Rising participation rates and momentum that continues to grow
Now, every employee — both those at a desk and on the production floor — feel seen, celebrated, and valued at work.
