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Better recognition. Better engagement. Better together.

 

External Recognition™

Recognition from the outside in

Give customers, patients, clients, and partners an easy way to spotlight your employees—no login required.

customer story

How does external recognition work?

External recognition extends appreciation beyond employees to the customers, fans, and community members who experience an organization's work firsthand. See how the Utah Jazz lets fans publicly recognize staff during games via video board shout-outs.

 

How It Works

What is External Recognition?

Provide customer-facing roles with customer-sourced compliments.

Administrative Flexibility

External Recognition made easy

Awardco makes it easy to source and display recognitions from satisfied customers.

Print or Link QR Codes

Outside parties scan an employee’s personalised code to recognise them instantly for the entire organisation to see.

Celebrate Wins

Add simple approval flows and optional points to celebrate standout employees to make sure no good work goes unnoticed.

Only From Awardco

Where External Recognition works

Healthcare

After receiving outstanding care, a patient’s family scans the nurse’s QR code and shares a meaningful message—instantly visible on Awardco to all employees—inspiring better care everywhere.

 
Food Service

After great service, diners scan a QR code and leave recognition for their server. Their manager adds points, and it’s posted for the team to celebrate, encouraging continued spectacular service.

 
Education

A simple thank you from a student shows a teacher their extra effort mattered. Recognition that deepens connection and fuels engagement from student and teacher builds a better world for everyone.

 
Retail

A grateful customer scans a QR code to recognise a cashier’s friendly service. It’s instant, visible, and celebrated company-wide, which builds a culture of customer service that will set you apart.

 
Hospitality

After a technician finishes a job with care and professionalism, the homeowner scans a QR code to send recognition. The shoutout is instantly visible across the company, boosting pride and inspiring service excellence in every home.

 

Testimonials

What our customers say

The ability to customise the platform and call it 'MyKUDOS' made it feel like a true extension of our brand and culture.
Pam Buyers
Head of Culture at PMG
PMG
The High Flyer programme has transformed recognition from a reactive gesture into a proactive part of my leadership approach. Recognition is now structured, inclusive, and aligned with our organisational values.
Mariam Al Shemsi
Head - Learning Design & Programme Development, Dubai Airports
Dubai Airports
When you can point to exactly what someone did well, and their peers can see it too, it creates an incredibly authentic and meaningful recognition experience.
Trish Concepcion
Revenue Management Team Lead
Hertz
Within AOCC, we’ve built peer nominations into the process. The more recognitions a team member receives, the more points they earn toward winning a High Flyer award. This has fostered real cohesion, inclusivity, and teamwork across the department.
Kan Ni
Vice President, Airport Operations Control Center, Dubai Airports
Dubai Airports
The High Flyer programme makes you feel seen. It’s not just a gift, it’s a sign of recognition that really motivates you.
Barkin Ozdemir
Content Development Manager, Brand & Communications, Dubai Airports
Dubai Airports
It’s much more personalized for the person celebrating their anniversary. From an operations standpoint, it’s helped us recognize employees on the actual day it matters most, instead of long after the moment has passed.
Josh Olofson
Vice President of Employee Experience
Crumbl
Once [Microsoft] Teams became more accessible and we could use Awardco directly through that platform, everything changed. Recognition started happening in real time, right when great work was done, which made it feel truly authentic and helped strengthen our culture.
Trish Concepcion
Revenue Management Team Lead
Hertz
The beauty of Awardco is that it empowers everybody to make sure good work doesn’t go unnoticed. When people see recognitions coming through, it’s meaningful for the person receiving it, but it also shows everyone else how important recognition is. That’s what Awardco allows us to do—make appreciation visible across the company.
Josh Olofson
Vice President of Employee Experience
Crumbl

Integrations

Simplify your workflow

Make recognition part of the daily flow of work, building culture at every touchpoint

FAQ

Frequently asked questions

Who can submit an External Recognition?
 

External Recognition is designed for people outside an organisation who want to recognizse an employee or team member. Depending on the use case, submitters may include patients, family members, customers, partners, visitors, students, residents, or other members of the community.

Organisations can use External Recognition to make it easier for people who interact with frontline and service teams to recognise employees for outstanding work.

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Is External Recognition a review or feedback form, or is it specifically for recognizing employees?
 

External Recognition is primarily designed to recognise employees—not to replace a formal review, complaint, survey, or Net Promoter Score process.

Organisations can configure the experience with prompts that help an external person describe what the employee did well. If an organisation also needs to collect broader feedback, it can link to or place the recognition experience alongside an existing survey or customer-feedback workflow.

Can someone submit recognition without an Awardco account or login?
 

Yes. External submitters can typically use a public link or QR code without creating an Awardco account or signing in.

Organisations can place these links and codes in locations such as signage, surveys, discharge materials, email communications, badges, posters or other customer-facing touchpoints. The goal is to make recognition easy for people who do not use the organisation’s internal systems.

How does the submitter identify the correct employee?
 

Organisations can choose the approach that best fits their environment.

A general link or QR code can allow the submitter to search for or enter an employee’s name, department, location, or other identifying information. Organisations can also provide personal links or QR codes that take the submitter directly to a specific employee’s recognition form.

Employee-directory data and configured search fields can help route recognition accurately, especially when multiple employees have similar names. The available options depend on the organisation’s setup and the employee data provided to Awardco.

Can we use one general QR code, or does every employee need a personal QR code?
 

Both approaches may be available.

A general QR code or link can work well for broad distribution across locations, signage, surveys or shared customer touchpoints. Personal links or QR codes can take a submitter directly to a specific employee, which can reduce confusion and make recognition easier to attribute.

Organisations can choose a combination of general, department-specific, location-specific or employee-specific links based on how they want to distribute External Recognition.

What happens after someone submits a recognition?
 

Organisations can configure an approval process so designated reviewers can review submissions before they are shared with employees or displayed in a recognition feed.

Approvers may be able to determine whether a recognition is public or private, route it to the appropriate manager or review group and decide whether it should result in an award or points. Notifications to recipients and reviewers can also be configured based on the organisation’s workflow.

Whether the external submitter receives a confirmation or follow-up notification depends on the organisation’s configuration.

Can External Recognition protect privacy and moderate sensitive content?
 

Yes. Organisations can configure External Recognition around their privacy, compliance and moderation requirements.

Common controls include anonymous submissions, configurable questions, approval before publication, public or private visibility, and routing to designated reviewers. For healthcare and other privacy-sensitive use cases, organizations may also use safeguards designed to identify and remove sensitive information before a submission is shared.

The specific controls and review process depend on the organisation’s configuration, policies and applicable requirements.

Can External Recognition connect to our existing surveys, employee directory, HRIS, or other workflows—and how is it priced?
 

External Recognition can be linked from existing customer or patient-survey workflows, and organisations may use employee-directory or HRIS data to help identify eligible employees and route submissions.

Organisations can also connect the experience to broader recognition and employee-engagement processes, such as internal awards or manager review workflows. The available integration method depends on the organisation’s systems and implementation requirements.

Pricing, minimums, program limits and packaging depend on the organisation’s employee population, use cases and desired scope. Awardco can confirm the applicable package and implementation requirements during the evaluation process.

Let everyone say thanks

Close the loop on recognition by enabling customers, patients, and partners to celebrate great work through External Recognition.