Awardco is thrilled to announce the launch of the new Center of Excellence (COE), a strategic team of thought leaders and experienced practitioners in rewards and recognition to provide customers the support they need to build programs that not only function, but thrive and drive bottom-line results.
The COE consists of two core elements: a strategic consultative offering to help clients achieve business and bottom-line success, as well as a research arm to produce industry best practices through quantitative research and practitioner experience. As a dedicated resource built to scale success, the COE exists to help organizations create recognition strategies that are more thoughtful, more impactful, and more aligned to business outcomes. And it’s already driving real change.
"Thanks to the Center of Excellence, we now have a strong thought partner that shares new and different strategies to help us further elevate the Americare recognition experience. We have tested the market, and this collaborative consultation and creative problem solving from recognition practitioners differentiates Awardco. In practice, it has built our confidence that we have business partners who are sincerely invested in helping us take recognition from being a perk to a powerful strategic driver that delivers tangible impact." – Sarah Mazzako, Americare Chief People Officer
Strategy backed by experience
The COE is staffed by industry practitioners and seasoned experts across the United States and United Kingdom, who know the challenges HR teams face navigating global nuances for employees. From launching scalable recognition programs to navigating change management, the COE offers actionable guidance rooted in experience, research, and real-world results.
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Tools that enhance recognition
This isn’t just theory. The COE delivers playbooks, templates, training, and ongoing support to help clients execute effectively. Whether it's a new program launch or an initiative refresh, the COE helps organizations get the most out of their investment in recognition.
Driving ROI across the employee journey
Recognition touches every moment that matters—onboarding, milestones, performance, and beyond. The COE ensures those touchpoints are intentional and effective, helping clients turn recognition into a measurable business strategy.
“Our clients don’t just want software. They want to build cultures that last. The Center of Excellence is how we help them do exactly that with the tools, insights, and support to elevate recognition across their organization." - Chantale Callingham, Awardco VP of Client Success and head of the Center of Excellence
Recognition elevated
Awardco’s COE is here to make sure every client—regardless of size or industry—has access to the strategy and expertise they need to build recognition programs that work.
Learn more or connect with the COE through your client success team or visit awardco.com/coe.
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