Branded merchandise is more than just a promotional tool; it’s a strategic investment that can significantly impact your company’s culture and reputation. By offering high-quality, branded items, you can build community, boost morale, increase engagement and drive loyalty among your workforce.

Let’s take your organisation’s branding to the next level. Explore the best practices and top ideas to make your branded merchandise truly stand out and win the hearts of employees. 

What Is branded merchandise?

Branded merchandise (also known as company-branded merchandise or branded business merchandise) refers to items that feature your company’s logo, slogan and/or other branding elements. 

These items range from simple things like pens and notebooks to more sophisticated gifts like tech gadgets and apparel.

How does branded merchandise boost employee engagement?

When workforce members wear or use items with the same company logo, this reinforces a sense of collective identity and pride. Branded merchandise is a symbol of community, where a group of individuals are working towards shared goals and values. 

Let’s not overlook the critical role belonging and connection play at work: 

• Deloitte’s report notes that 93% of organisations believe belonging drives performance. Belonging can increase job performance by 56%, reduce turnover risk by 50%, and increase employer net promoter score by 167%. 
• When team members feel they belong, they are 3.5 times more likely to put their best foot forward in their roles.
• According to psychologists, there are two types of connections: Strong ties, which are close relationships with loved ones, and weak ties, which are acquaintances, like colleagues. Studies show weak ties are just as essential as strong ones—both play important roles in one’s life satisfaction.

Simply put, quality branded merchandise builds a team of dedicated brand advocates (your employees) ready to do their absolute best in their roles. 

What are the best practices for branded merchandise? 

Before you begin to brainstorm merchandise ideas, take the time to lay the groundwork with four best practices: 

1. Provide the power of choice: Give your employees the freedom to choose their merchandise. For example, offer a catalogue of options, such as accessories and office supplies. Everyone has different needs and wants, so team members will appreciate the power of choice.
   
   
2. Integrate company values: Branded merchandise can be a powerful tool for reinforcing your company’s culture and values. By selecting items that align with your brand identity and messaging, you can strengthen company culture and create a sense of unity among your employees.
   
   
3. Offer eco-friendly options: Show your commitment to helping the environment by offering eco-friendly gift options. Employees will feel good to know the items they receive and use are making an impact. It’s all about creating a purpose that extends beyond the workplace.
   
   
4. Focus on style: Remember to make your merchandise desirable. After all, the more aesthetically pleasing it is, the more your employees will want to show it off. Offer stylish, modern branding that doesn’t overdo it.

What are the top ideas for branded merchandise?

The key is to offer branded merchandise that employees will find useful and thoughtful. That way, you won’t give them something that will simply collect dust in a corner. Rather, your employees will look forward to using the items and be reminded of the brand they work for.

Eco-friendly options

Eighty-five percent of U.K. consumers are planning to make more sustainable choices when gift-giving. In addition, many are planning to pursue a more sustainable lifestyle.

Align with this growing trend by offering eco-friendly branded merchandise such as: 

1. Reusable water bottles and straws: Help employees reduce plastic waste by encouraging the use of reusable containers. Customise them with your logo or slogan. Consider including some reusable straws with each bottle.
   
   
2. Tote bags: Totes are a reusable alternative to plastic bags. They are practical items that can be used for shopping and commuting. Add artwork related to your business to make the bag stylish.
   
   
3. Notebooks or pens made from recycled materials: Essential office supplies can be customised with your company branding. This will show your organisation’s commitment to sustainability and social responsibility.

Tech gadgets

Tech gadgets are a great way to offer something practical that will make your employees’ lives easier. Consider: 

1. Wireless chargers: They are useful for a wide range of devices, from smartphones to tablets, making them a versatile and appreciated gift. Wireless chargers convey a sense of innovation and modernity, aligning with many brands’ image.
   
   
2. Power banks: In today’s mobile-centric world, power banks make useful gifts. Placing your company logo on the power bank ensures maximum brand visibility every time the recipient uses it.
   
   
3. Bluetooth speakers: Branded speakers are a popular choice for music enthusiasts. They can elevate their work-from-home experience while fostering positive feelings of community and identity.

Work-from-home essentials

Working from home either on a regular or ad-hoc basis is the most common type of flexible working arrangement in the UK. To support employees during this time, consider brand merchandise that entails:

1. Desk organisers: These organisers help team members stay organised and productive and can easily be customised with your company’s logo.
   
   
2. Ergonomic accessories: Ergonomic mouse pads or wrist rests are a great way to make individuals feel comfortable during work hours.
   
   
3. Noise-cancelling headphones: These headphones improve focus and productivity and are an overall value item your employees will be sure to appreciate. The company’s logo can be imprinted on the outside of the headphones.

To simplify merchandising, you may also consider providing an allowance for work-from-home essentials. That way, employees can select their own items based on their needs.

When are ideal times to gift branded merchandise? 

Ultimately, you can provide merchandise whenever you feel like extending some appreciation to your workforce. 

Gift branded merchandise to employees during: 

• Onboarding to welcome them to the company and help them feel at ease
• Milestone achievements to celebrate an outstanding performance or contribution 
• Special occasions such as public holidays or work anniversaries

In summary…

Branded merchandise is a great way to build camaraderie, belonging, and community in your workplace. No matter where your employees are working (at home, in-office, or both), everyone can enjoy the benefits of company-branded merchandise.

For additional ideas, explore the best gifts for employees.

Access a global rewards network to simplify your merchandise

We understand balancing everyday HR needs with sorting out employee gifts can be quite stressful. Awardco is intended to help leaders mitigate this pain point. Our Global Rewards Marketplace offers organisations access to numerous gifts and experiences employees appreciate. 

Learn more about this Global Rewards Marketplace today.