Providing branded merchandise to employees is a powerful way to boost engagement and company pride. Branded items evoke a psychological response that elevates employees’ sense of belonging to a team and company. Simply put, giving swag makes employees feel welcome and appreciated.

Beyond recognition, swag serves as free advertising and strengthens your community presence. When employees proudly use branded items, it boosts visibility, aids recruitment, and enhances retention. It’s a win-win.

But, as most HR admins know too well, sourcing the right items can be a nightmare. Dealing with third-party vendors often means inflated costs, rigid order minimums, and endless logistics. 

Fortunately, there’s a better way—Awardco’s turnkey Company Swag Store makes the process effortless, efficient, and enjoyable. Let us handle the logistics so you can focus on what truly matters: keeping your employees happy and engaged.

What is a turnkey company swag store?

A turnkey company swag store is a streamlined, all-in-one platform that allows organisations to offer branded merchandise to their employees. It takes care of everything—design, production, inventory, and shipping. By simplifying the entire process, it provides companies a swag solution that saves time, money, and hassle.

The benefits of a turnkey swag store for HR & Procurement teams 

Unlike traditional ordering methods involving third-party vendors, endless catalogs, and overwhelming logistics, a turnkey solution provides a simple experience for HR teams and employees alike. 

With a turnkey online company swag store, you can lean on convenience and create more opportunities to maximise brand consistency and employee engagement—which can, in turn, boost profitability by 23%.

Streamlines procurement, inventory, and distribution

A turnkey swag store automates the procurement, inventory, and distribution process from start to finish. This means:

• No more overstock. Instead of ordering thousands of items you don’t need, you can let employees order exactly what they want, when they want it.
• Simplified procurement. Manage the entire process through a single easy-to-use platform. Your team doesn’t need to worry about finding a designer or managing inventory, shipping, and fulfillment.
• Efficient distribution. Items are shipped directly to employees, reducing administrative burdens and saving valuable time.

Maintains brand consistency and customisation

A turnkey swag store for your company ensures all employees receive high-quality, on-brand merchandise, reinforcing the company’s identity and culture. 

With the ability to customise swag by department, region, or event, you can tailor your organisation’s offerings to meet specific needs. Moreover, giving employees the option to choose custom swag means they can represent the company their own way, whether at work, at home, or on the go.

Elevates efficiency and cost savings

The streamlined nature of a turnkey swag store allows for bulk ordering and automated fulfillment, which saves the time and effort traditionally spent on managing merchandise. 

Companies can avoid inventory mismanagement and reduce waste, lowering costs and maximising budget efficiency.

Improves employee engagement, recognition, and satisfaction

Branded swag can be a powerful tool for employee engagement, serving as a reward for performance, milestones, or participation in events. 

Allowing employees to select their own swag through a self-service platform boosts satisfaction and makes them feel valued, strengthening company loyalty.

How Awardco’s swag store works

If a turnkey branded swag solution sounds right for you, you’re in the right place—Awardco’s Company Swag Store delivers all of the above and more. With this powerful, user-friendly solution, we’ve helped organisational leaders make branded merchandise distribution easier and more enjoyable. 

Employees can redeem points for a wide variety of quality items, all beautifully branded with your company logo. With hundreds of colour options, sizes, and styles to choose from, everyone can find something that suits their tastes and needs.

Our Company Swag Store gives you: 

1. A turnkey solution. Enabling the company store feature on your platform is easy—all you need is a full-colour vector file of your company logo. Once you have that, contact your account manager, and they’ll get your store set up for you. 
2. Diverse options. The store is preset with over 50 items, ranging from apparel to accessories, with hundreds of colour combinations to choose from. Give your team the freedom to represent your brand in their own unique way wherever they go.
3. The store experience. Redeeming points in the store is the same experience as redeeming points in any other reward network on the Awardco platform. Users will enjoy the familiar look and feel of the product redemption pages. Enjoy a streamlined, efficient experience that puts the power of choice directly in your employees’ hands.

Advantages of partnering with Awardco

In addition to the ease and convenience of leaning on the Awardco Company Swag Store, you have the opportunity to enjoy features like:

• No markups on Amazon products. Our partnership with Amazon Business means zero markups or hidden fees. The reward amount you give is the amount the recipient gets.
• Customisable catalogs. Customise swag options for different teams, departments, and company needs. Our connection to the world’s largest reward network means the possibilities are practically endless.
• Easy-to-use digital storefront. With HR-friendly automation and intuitive features, Awardco’s swag store platform is easy for everyone to use and manage. 

Setting up your store with Awardco 

Setting up the store is as simple as contacting us and providing a full-colour vector file of your logo. Our team will then build out your store and make it available on your platform. 

Within 2–7 business days, your employees will see the company store as a redemption option for their points, and they can start representing your company with swag ranging from T-shirts to laptop bags.

Most common company swag store items for employees 

Here are some of the most common items company swag stores offer. We encourage you to use these to get the wheels rolling on your swag store. 

• T-shirts. Most everybody loves a good, soft T-shirt to wear at work or at home. T-shirts are practical and offer high-visibility branding opportunities, turning your employees into walking billboards. 
• Dress shirts. Polos and button-up shirts are big hits for more dressy employees. Brand these with a classy small logo over a pocket, and you’ve got a great option for your sales team to wear to presentations!
• Mugs. They’re good for drinking all kinds of beverages—or holding pens, snacks, and more! 
• Jackets. If you live somewhere that gets a little chilly, this is a great option. Jackets can be casual (like a T-shirt with sleeves) or classy. Their versatility is what makes them so popular.
• Laptop bags. Carrying around the stuff you need to get work done can be a chore if you don’t have a bag to put it all in. Plus, a bag can protect your IT investment because it gives employees a protective place to store their work computer.
• Kitchenware. For those who are busy in the kitchen or moving into a new home, branded kitchenware is a thoughtful and convenient offering.
• Blankets. Warm, cozy, snuggly, packable… blankets are the warm hugs of company swag. Employees can use them at home or take them on their next camping trip.
• Bluetooth speakers. A branded speaker to play some tunes while working on a personal project? Nothing says your company loves you quite like a little box of sound with their logo on it.

3 best practices to keep in mind

As you build your company swag store, stay rooted in the following best practices. These principles will help you provide employees a positive merchandise experience: 

1. The employee has a choice in their swag. Providing choice is paramount. If you give everybody a T-shirt, that’s great. But some people might not have wanted a T-shirt, which means it’ll end up at the bottom of their closet or in a donation bin. If you give employees the power to choose their own swag, it will make them all the more likely to use it.
2. The swag is useful. Even if that use is to wear it, swag that’s useful in some way is much better than swag that’s not. For example, think of a fun challenge coin or pointy acrylic service award you might give out as a swag item. Cool, yes—but useful? Not really. Try getting swag people will use, like a bag, hat, water bottle, or desk cell phone holder.
3. The swag is sustainable. Nobody likes waste, and we’re big proponents of reducing waste in everything we do. When you give out swag, see if you can find swag that’s sustainably sourced and produced. Your employees will thank you for it (96% of Gen Z and millennial employees want employers to prioritise sustainability), and you’ll be doing your part to save the environment.

Simplify gifting with Awardco—the best company swag store 

Awardco makes providing branded merchandise simple and effective. With our easy-to-use, personalised solution, you’re not just offering swag—you’re boosting employee satisfaction and engagement.

Get started today with a live demo, or see our support article to learn more about Awardco’s Swag Store.

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