Company Overview
About TaylorMade
TaylorMade was founded in 1979 with the creation of the world’s first metalwood driver, which fundamentally changed the game of golf. From its headquarters in Carlsbad, California, TaylorMade builds products for millions of performance-minded athletes and prides itself on bringing people together through the sport of golf.
The Challenge
Modernizing a 40-year-old system
Innovation has always been part of TaylorMade's DNA‚ but their employee recognition programs hasn't kept up. Outdated technology, a clunky hard-copy rewards catalog, and limited reward options created logistical issues and processes that didn't work for HR or employees.
TaylorMade needed a solution that could modernize their approach, expand options for employees, and simplify processes for administrators.
The Solution
Seamless recognition and rewards for all
With Awardco, TaylorMade revitalized and refreshed their recognition programs with ease. Instead of a dated, limited catalog, employees now have access to millions of products through Awardco's platform—with no markups and direct-to-doorstep delivery.
This shift brought several major improvements:
- Employees have real choice in how they are rewarded, making recognition more meaningful.
- The HR team enjoys streamlined processes and reduced administrative burdens.
- The recognition experience is simpler, faster, and more satisfying for everyone involved.
Awardco helped transform recognition from a chore into an empowering experience, reinforcing TaylorMade's commitment to its people.
Connecting remote and global teams
When much of the workforce shifted to remote work in 2020, TaylorMade leaned into Awardco even further to keep employees connected and celebrate milestones without missing a beat.
Today, TaylorMade's recognition programs are:
- Unified across global offices and teams
- Simplified into one platform for easy access and administration
- Consistent in celebrating every employee anniversary and achievement
The Results
A stronger, more connected culture
TaylorMade has utilized Awardco's flexible capabilities to achieve:
- A seamless recognition experience for 750+ employees worldwide
- 2,000+ birthday and service awards
- More personalized reward options that employees actually want
- Streamlined administrative processes, giving HR teams more time to focus on people‚ not paperwork
Recognition at TaylorMade is no longer an afterthought‚ it's a key part of their culture, keeping employees motivated, connected, and valued, wherever they work.
