Recognition has always been a catalyst for engagement. Now it’s the engine.
Ten years ago, Awardco entered the employee rewards and recognition space with a vision to challenge outdated norms and elevate the employee experience. Recognition was too often treated as a transactional perk, an afterthought in the broader strategy of employee engagement. From day one, Awardco’s mission has been to change that.
Since then, thousands of global organizations have reimagined their culture strategies with Awardco. The platform has helped redefine how millions of worldwide employees are recognized, how performance is incentivized, and how strong cultures are built and sustained over time.
Today marks the beginning of a bold new chapter. Awardco has reimagined our brand and relaunched our website not as a simple cosmetic update, but as the foundation for everything that comes next. This is more than a fresh look, it’s a bold step into the future signifying new developments and new products to better serve our customers.
Why now?
Over the past decade, Awardco has grown from a fast-moving startup to a global partner serving organizations of every size and industry. Organizations like AT&T, Pacific Life, Adobe, Hertz, and Crumbl rely on Awardco to build cultures that perform and scale.
That growth brought a novel challenge: evolve the brand to reflect the level of impact delivered today and the direction being charted for the future. The refreshed identity now matches the expanded focus on innovation, international scale, and measurable business outcomes—outcomes that build culture, incentivize performance, and power engagement from onboarding to retirement.
This brand-new era positions recognition not as a feel-good initiative, but as a core component of business success. In coming months Awardco will continue to unveil new products, new features, and new components to empower global organizations with rewards, recognition, and engagement that impact ROI and employee engagement.
A modern look with global focus
Awardco’s new visual identity was created to match the platform’s evolution: cleaner, bolder, and built for a global audience. The new logo features rounded edges and modern typography, complemented by a confident color palette that signals energy, clarity, and forward momentum.
More than a design update, this system was engineered for scalability. The modular brand framework supports localized experiences in multiple languages, allowing Awardco to serve global teams with consistency and clarity.
Recognition doesn’t stop at borders. The brand shouldn't either.
A website that works harder
The new awardco.com is purpose-built to deliver value to every visitor, whether exploring employee engagement solutions, building a business case, or looking for ways to scale existing programs.
Over 140 pages of new content offer:
- Real stories from organizations that have embedded recognition into their culture
- Clear messaging on ROI, engagement, retention, and productivity
- A structured look at five product pillars designed to solve specific business needs
- Streamlined navigation and refreshed visuals for a more intuitive experience
Every element is intentional. Every page is designed to demonstrate how recognition, when done right, leads to stronger business performance.
One featured example is PMG, a fast-paced digital agency that has fully integrated recognition into its cultural fabric. Their story reflects how the right tools, paired with intentional strategy, can drive measurable results. This customer story and much more can be found on our new site.
Recognition that delivers
Recognition has long been misunderstood as a seemingly “soft” initiative. In reality, it’s an important strategic lever that too many organizations ignore—a lever that can impact ROI, drive business results, and empower employees with greater resiliency, productivity, and happiness.
The new site puts rewards and recognition front and center, showcasing how recognition impacts real business metrics from lower turnover to higher employee satisfaction, better performance, and stronger culture alignment.
Awardco is built to deliver more than points or perks. It’s built to track engagement, drive behavior, and produce ROI across the employee journey, from day one to day one hundred and beyond.
What’s next
This relaunch is the starting line for what’s to come.
Awardco will continue to expand with product enhancements, global capabilities, and deeper reporting tools to give leaders the clarity and confidence to invest in their people. The future of work demands more. Awardco is ready to deliver.
Explore the new site. Discover what’s possible when recognition works the way it should. And take the next step in building a culture where every employee feels valued, engaged, and empowered to perform.
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